Who is Pascal Somarriba? Overview
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Pascal Somarriba is listed as Co-Founder and Managing Director at HYK Media, based in Paris, Île-de-France, France. AeroLeads shows a matched LinkedIn profile for Pascal Somarriba.
Pascal Somarriba previously worked as Co-Founder & Managing Director at Hyk Media and Co Founder at Karakter.Paris. Pascal Somarriba holds Advanced Management Program, Strategic And Entrepreneurial Management from Harvard Business School.
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HYK Media
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About Pascal Somarriba
Pascal Somarriba is a Co-Founder and Managing Director at HYK Media. Colleagues describe them as "Pascal anime des équipes comme personne et sait booster les compétences de chacun, propose des solutions créatives et ambitieuses, tout en restant pragmatique et réaliste. Chaque séance est l'opportunité d'une véritable émulation et d'une créativité réinventée." and "Pascal is a very creative person with an additional ability to manage a lot of different people with different personnalities in major AV companies such as NBC Universal . In addition of that Pascal has a real knowledge about the brand industry and the brand philosophy thanks to his "know how" from BENETTON, GAP... This mix between the AV and the clothing industries gives a very interesting and enriching person full of ideas with a positive and a constructive behaviour. I enjoyed working with him learning a lot about our industry and I know that in the future, we'll have to share our ideas and point of view which is always very intersting, constructive and positive. Pascal is a positive person who is worthwilling to work with in order to go further in every topics of our industry."
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13 roles · 39 years
Pascal Somarriba work experience
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Co-Founder & Managing Director
Current
May 2024 - Present
Co Founder
CurrentStrategy and conception of characters, metahumans and conversational avatars uniquely crafted for Brand /Company Services and Entertainment
Dec 2023 - Present
Jan 2024 - Present
Founder And Md
Current
Via Alternativa/ Alternative Brand Solutions
Consulting and co-entrepreneurship in strategic marketing and business development, International development, Content strategies, Innovative Brand platform definition and holistic development. Clients are mostly big local and international media companies, Agencies or Consumer Brands, Territory is "international" with currently a focus on Spain, the UK.
Feb 2006 - Present
Cbo (Chief Brand Officer) T Mobile International
In charge of Brand development, international re-branding, advertising and sponsorships in 7 countries including Germany and overseing the US
Dec 2002 - May 2004
Svp Marketing Channels And Services-Vivendi Universaltv Group Coo Canal+ France
Re-positionned Channels and platforms of the Group, also marketing innovation and rationalization.Developped international revenue synergies between the TV Group and all other Vivendi-Universal Divisions(music, cinema, publishing, games, Parks, web, mobile) internationally. Head of project on the Canal Plus France restructuring programme.
Apr 2000 - Sep 2002
Md/Founder 13E Rue/ Universal Tv Channels France
Created very successfully first Channel by Universal Studios outside US ( 13ème Rue, France) in new Seagram/universal Business Division. Leader on our platform Canal Satellite after only two years, we broke even 3 years ahead of plan. Success came mainly from creating a very agressive and systemic thematic Brand strategy which guaranteed strong.
Nov 1997 - Oct 2000
Vp Marketing International
Based in San Francisco, In charge of international Marketing for Gap ( Gap, Baby Gap, Gap Kids), Banana Republic and Old Navy in a phase of rapid international growth ( constant store openings in several countries,(Japan, Canada, UK, Germany and France in particular - in-store and out of store marketing and communications.
Nov 1996 - Nov 1997
Svp Group Communications
Relaunched and rejuvenated the high end mostly male focused fashion Brand. While Narciso Rodrigues was developing the female product line I convinced all licensees ( products and countries) to delegate their budgets to headquarters to enable us to develop more visible international campaigns and projects. While the Brand regained top international stature.
1995 - 1996
~1 yr
Director International Advertising
Was Hired by President and owner Luciano Benetton and Oliviero Toscani to deploy a new Advertsing /communications concept in over 80 countries;The debate generating campaigns were managed fully in-house including media buying after replacing Agencies by an holistic team of new hires in each country. The job consisted in constant communications innovation.
1991 - 1996
~5 yrs
Mtv Europe Business Development Manager Southern Europe & Ad Sales Key Accounts
Based in London, Opened first Paris Office, co-started with Sebastiano Musini, MTV Italy, first historical terrestrial Channel of MTV Networks, with innovative distribution and business model. Worked also with London ad sales team on key international accounts.
1987 - 1991
~4 yrs
International Account Executive (Mars Brands Europe)Tedbates/Saatchi
Joined a starting structure made ad hoc to service Mars Europe then biggest International Client of Agency. Purpose was to create economies of scale on Mars Budgets both in Management team and synergies ( common Productions, research etc). Launch of M&M's in Europe and European research in planning of Ice cream project.
Dec 1986 - Dec 1987
5 education records
Pascal Somarriba education
Advanced Management Program, Strategic And Entrepreneurial Management
Advanced Management Program, Innovation And Change In Established Firms
Master'S Degree, Broadcast And Film Studies
Dea/ Ma, Audio Visual Semiotics
Ma Modern Litterature
FAQ
Frequently asked questions about Pascal Somarriba
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What company does Pascal Somarriba work for?
Pascal Somarriba works for HYK Media.
What is Pascal Somarriba's role at HYK Media?
Pascal Somarriba is listed as Co-Founder and Managing Director at HYK Media.
Where is Pascal Somarriba based?
Pascal Somarriba is based in Paris, Île-de-France, France while working with HYK Media.
What companies has Pascal Somarriba worked for?
Pascal Somarriba has worked for Hyk Media, Karakter.Paris, Entité H, Via Alternativa/ Alternative Brand Solutions, and T-Mobile.
How can I contact Pascal Somarriba?
You can use AeroLeads to view verified contact signals for Pascal Somarriba at HYK Media, including work email, phone, and LinkedIn data when available.
What schools did Pascal Somarriba attend?
Pascal Somarriba holds Advanced Management Program, Strategic And Entrepreneurial Management from Harvard Business School.
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