Pascal Borel has a strong track record as a co-founder of successful start-ups focused on value enhancement strategies. Some of these companies are now ‘listed’ or have been sold to ‘listed companies’. Before creating ETHICS SA, Pascal worked in the financial industry distributing fund performance measurement software as co-founder and Managing Director of Standard & Poor’s Micropal Switzerland, Managing Director of Standard & Poor’s Micropal France and of Standard & Poor’s Micropal Luxembourg. This activity led Pascal to create Statpro (Statistical Analysis Software) London, UK, (listed) as a co-founder, Managing Director and member of the Board. Pascal was a co-founder and Non Executive Director of Harcourt Investments, active in Hedge Fund Portfolio management mostly for Pension funds, sold to NIB, Vontobel (listed). Pascal was a co-founder and Non Executive Director of Fondcenter (Fondvest) sold to UBS (listed). Pascal was a Director of Fidelity Investments International Geneva, responsible for the distribution of Fidelity Funds in the largest private banking market in the world as well as to the Swiss pension fund market for 4 years. Pascal was a Director at EIM European Investment Manager Switzerland responsible for the distribution of Hedge Fund portfolios to the Swiss market. He was Non Executive Director of the annual Investissima Fair Palais Beaulieu-Lausanne, Non Executive Director of Equitys Switzerland, and is co-founder and President of the Board of Blue Star Advisors Switzerland and President of the Board of Sotramar S.A. Switzerland.Pascal co-authored a book on ‘The Applied Neurophysiology of Ethics’ Cerveau et éthique: Au-delà du bien et du mal (https://www.amazon.fr/Cerveau-%C3%A9thique-Au-del%C3%A0-Essais-soci%C3%A9t%C3%A9-ebook/dp/B079Y1ZYGY). He is an avid sportsman with 9 participations in the ‘Verbier – Grimentz’ mountain bike race, and has participated 7 times in the ‘Patrouille des Glaciers’ ski and mountaineering race. Pascal is married with two children and resides in Switzerland.