Pascal Urscheler Email & Phone Number
@publicis.ch
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Pascal Urscheler is listed as Chief Marketing Officer at Camping Lodge AG, based in Zurich, Switzerland. AeroLeads shows a work email signal at publicis.ch and a matched LinkedIn profile for Pascal Urscheler.
Pascal Urscheler previously worked as Leiter Marketing at Camping Lodge Ag and Chief Marketing Officer at Azur Freizeit Gmbh. Pascal Urscheler holds Eidg. Dipl. Marketingleiter Mit Fachausweis (Master Level), Marketing from Imb / Universität Bern.
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About Pascal Urscheler
For more than 20 years I have been providing strategic support and advice to companies. My work has focused on brand transformation, brand management, the conception and implementation of integrated marketing and communication campaigns, content strategies, the development of digital channels and the operational management of interdisciplinary teams. As Global Head of Marketing in the corporate environment, founder of an online agency and as a member of the management board of renowned agencies, I have been able to help shape corporate success in a sustainable manner. I think strategically, creatively and innovate and develop ideas that meet the requirements of tomorrow - always from the customer's perspective. Customer centricity is the basis of my thinking and acting.
Listed skills include Digitale Medien, Marketingstrategie, Marketingkommunikation, Digital Marketing, and 28 others.
Pascal Urscheler's current company
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Pascal Urscheler work experience
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Chief Marketing Officer
CurrentCamping Lodge AG is the second largest camping owner and operator in Switzerland. Started by the two partners Jan Vyskocil and René Müller in 2020, it quickly became the leader in sustainable camping. In June 2023, the group was merged into lodgyslife AG, which is still controlled by the two partners. Camping Lodge AG follows a consequent growth strategy by adding suitable camp-sites to its portfolio.
Leiter Marketing
Chief Marketing Officer
Current
Chief Communications Officer
Currentlodgyslife is the publicly listed holding company of Camping Lodge AG, Switzerland and AZUR Freizeit GmbH, Germany. Executing a fast paced roll-up strategy in the camping industry, lodgyslife strives to become the market leader in the DACH-area.
Advisory Board Member - Brand, Marketing, Communications
Matchspace is an innovative marketplace to match students and teachers when it comes to music lessons.
Ceo And Founder Beyond The Obvious
Thinking ahead from the future. To transform your brand beyond the obvious. Create a unique narrative. For today, tomorrow and the future. Fast and surprising. While reducing complexity.With this guiding principle we advise companies and organizations in transformation processes. We support you in seamlessly transforming your corporate strategy into a unique brand experience. In the development of a precise and clear positioning in the context of consumer needs and the competitors. In idea generation, conception and implementation of differentiating product and service experiences. The development of data-based and integrated marketing strategies up to and including content and campaign strategies that achieve the desired effect. Or generally as an impulse generator and sparring partner for decision makers.
Member Of The Foundation Board
Non Executive Advisor
mikafi – future coffee experience. We help you reducing time and effort to offer fresh and sustainable coffee while providing the relevant information for the consumer. To make your guests coffee choice as easy and delightful as possible and let them explore the coffee experience on a new level.
Market Development Manager Switzerland
We are marketing-innovation consultants. Data enables us to make businesses more customer-centric and to close the gaps between product development, communication and sales. In order to drive change through data, we pair it with creativity and openness to new ideas.
Global Head Marketing & Communication
Responsibility to build and establish a global marketing and communication structure to support and empower all relevant stakeholders (business development, employer branding, local and global management teams) in achieving their goals.- Leading a brand measurement project to support the development of the vision and goals 2025 and define the future company and brand positioning- Empower and support the global marketing community in Switzerland, Germany, Singapore, Austria, UK and additionally the employer branding community- Develop and implement a concept for an evidence-based management of marketing and communication activities- Development of integrated concepts and communication campaigns, ensuring measurability- Preparing annual plans for marketing and communication measures including budget responsibility- Overall responsibility for campaigning, content strategy and production, public relation, events & sponsoring, digital marketing, storytelling- Enable and support the development of a corporate communication role- Stakeholder management (local, group) and reporting
Head Marketing & Communication
Mentor Z-Kubator
Non Executive Advisor
eoto is a Berlin based start-up company which is developing an online platform in form of a tandem tool to leverage the potential of cooperation between students (universities) and companies, especially in the R&D environment.
Guest Lecturer
Managment Consultant
Brand strategies and positioning, integrated marketing- and communication strategies, content marketing, campaign strategy and planning, campaign controlling, business development, member of board of directors, advisor.
Business Development Manager, Deputy Head Business Unit Digial / Member Of The Management Team
On client mandates:- Strategic development of integrated communication concepts for pitch presentations (TCS, Santésuisse, Franke Group, Buhler, SwissCaution, Julius Baer)- Management of interdisciplinary project teams- Consulting and support for cross-media client mandates (Franke, SwissCaution, TCS, Buhler)- Establishment and expansion of the "Digital" business unit- Leading and coaching of employees In corporate development:- Development of the acquisition strategy including action plan- Co-development of the strategic orientation of the agency, identification of new business areas- Development and implementation of strategic projects together with the market area managers- Creation of an innovation report for the quarterly management meetings
Head Of Business Development
Responsible for the analysis and development of new business fields:- Definition of the strategic direction including the definition of new business areas- Development of business plans including scenario calculation of plan income statements- Seed investment in a Palo Alto Start-up - Plan and execute a board entertainment systems prototype together with SweetSpot in Palo Alto for the Swiss federal railway system- Ongoing analysis of the target markets- Review of M&A activities including investment plans- Ongoing analysis of the existing product portfolio- Implementation of strategic projects in cooperation with individual unit managers
Head Media & Product Management
Responsible for the entire digital business of Publicitas in Switzerland- Definition of the strategic direction including the definition of new business areas- Management responsibility for four units with 40 employees in total- P&L responsibility and customer acquisition- Development of strategic cooperations with media houses- Management of cooperation with Publicitas branches in Switzerland- Definition and review of investment projects- Active participation in the strategic realignment of the entire company- Development of a media sales unit
Director Digital Switzerland
Managing Director
First with a dual leadership, later solely responsible for the development and expansion of the digital business unit with management responsibility for 20 employees and as a member of the executive board active shaping the corporate strategy.- Development of a sustainable profitable business unit from 5 to 20 employees- Integration of .nemos Ltd. employees and customers into the Publicis Modem structure- Customer acquisition, P&L responsibility, managing the daily business, continuous optimization of processes and procedures- Development, realization and implementation of digital strategies for clients like Sanitas, UBS, Charles Vögele, Nescafé, PostFinance, KJUS and others- Special projects within the management team such as the integration of all departments into the Publicis Communications Switzerland AG mid 2011- As a member of management, active participation in shaping the company (development of the corporate strategy,
Ceo And Partner
Operational responsibility for the foundation, the development and establishment of the company with 12 employees in the Swiss market, definition of corporate strategy and the service portfolio, cash management, talent management and more- Networking and sales - Consulting and support of important client mandates- Development and implementation of digital strategies and measures for clients like Carlsberg, Swisslife, Sunrise, Confiserie Sprüngli, Swisscom and many more clients- Continuous optimization of all processes and procedures- Management responsibility for all employees- Financial management of the company together with an external trustee- Sale of .nemos Ltd. as of April 21, 2009 to Publicis Groupe, Paris
Managing Director
Zuerst Business Developtment Verantwortlicher, ab Januar 2001 als Managing Director für die digitalen Aktivitäten der Carat Gruppe in der Schweiz zuständig.Carat Interactive hat marketing- und kommunikationsorientierte Internetlösungen für Unternehmen wie BMW, Swisscom, Microsoft, Kellogs, u.v.a. umgesetzt.
Pascal Urscheler education
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Imb / Universität Bern
Frequently asked questions about Pascal Urscheler
Quick answers generated from the profile data available on this page.
What company does Pascal Urscheler work for?
Pascal Urscheler works for Camping Lodge AG.
What is Pascal Urscheler's role at Camping Lodge AG?
Pascal Urscheler is listed as Chief Marketing Officer at Camping Lodge AG.
What is Pascal Urscheler's email address?
AeroLeads has found 1 work email signal at @publicis.ch for Pascal Urscheler at Camping Lodge AG.
Where is Pascal Urscheler based?
Pascal Urscheler is based in Zurich, Switzerland while working with Camping Lodge AG.
What companies has Pascal Urscheler worked for?
Pascal Urscheler has worked for Camping Lodge Ag, Azur Freizeit Gmbh, Lodgyslife, Matchspace, and Beyond The Obvious.
How can I contact Pascal Urscheler?
You can use AeroLeads to view verified contact signals for Pascal Urscheler at Camping Lodge AG, including work email, phone, and LinkedIn data when available.
What schools did Pascal Urscheler attend?
Pascal Urscheler holds Eidg. Dipl. Marketingleiter Mit Fachausweis (Master Level), Marketing from Imb / Universität Bern.
What skills is Pascal Urscheler known for?
Pascal Urscheler is listed with skills including Digitale Medien, Marketingstrategie, Marketingkommunikation, Digital Marketing, Marketing, Online Marketing, Digitales Marketing, and Onlinewerbung.
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