Pascal Béchu Email & Phone Number

Global Sales & Marketing professional with MSc in International Management and extensive experience in the Luxury goods industry.Brand building and business development expertise.Management of international sales and marketing teams.Strong international Sales experience with Key Accounts, retailers, agents and distributors.Implementation of “retailization” strategies across wholesale accounts (sell-out driven).Global in-depth 360 experience of the Marketing Mix, including: PR, Trade / Retail Marketing, Consumer Marketing and Digital.INTERNATIONAL SALES – BUSINESS DEVELOPMENT – BRAND BUILDING – WHOLESALE – B TO B – RETAIL – RETAILIZATION - RETAILERS – KPI – BUSINESS INTELLIGENCE – BUSINESS STRATEGY – GO TO MARKET APPROACH – KEY ACCOUNT – DEPARTMENT STORES – RETAIL CHAINS – DISTRIBUTION NETWORKS - TRAINING - FORECAST – BUDGET – ASSORTMENTS - MERCHANDISING – INVENTORY PRODUCTIVITY – BRAND MANAGEMENT - MARKETING & COMMUNICATION STRATEGY – INTEGRATED CAMPAIGNS – 360 STRATEGY – ACTIVATION – CONSUMER MARKETING – ADVERTISING CAMPAIGNS – INTERNATIONAL MEDIA PLANNING – CATALOG – PRINT - DIGITAL – WEBSITE – SOCIAL MEDIA – TRAFFIC METRICS – E-COMMERCE – SEM – SEO – CRM – CONTENT – ENGAGEMENT – PROJECT MANAGEMENT – EXHIBITION – TRADE MARKETING – RETAIL MARKETING – VISUAL MERCHANDISING – CORPORATE IDENTITY – POS MATERIAL – DISPLAYS – SIS - WINDOWS ANIMATIONS – CORPORATE TRAINING - INTERACTIVE – VIDEO – BEST PRACTICE – PUBLIC RELATIONS – PRESS RELATIONS – PRESS RELEASES – CORPORATE COMMUNICATION – SPONSORSHIP – EVENTS – SPORTS – AMBASSADORS – ATHLETES – IMAGE RIGHTS - CONTRACTS – APPEARANCES – DESIGN – RETAIL ARCHITECTURE – FRENCH – ENGLISH – SPANISH – MICROSOFT OFFICE – WORD – EXCEL – PIVOT TABLE – POWERPOINT – SAP – ERP – MASTER’S DEGREE – INTERNATIONAL MANAGEMENT – LUXURY MARKETING – DIGITAL MARKETING - LEADERSHIP – TEAM MANAGEMENT – TEAM LEADER – TEAM PLAYER - WATCHES & JEWELRY – LUXURY GOODS INDUSTRY – CREATIVE – ANALYTICAL – INNOVATIVE – INTERPERSONAL SKILLS – ETHICS.

Listed skills include Luxury Goods, Luxury, Marketing Strategy, Watches, and 32 others.