Pascal Borgstijn

Pascal Borgstijn Email and Phone Number

Commercial Director UK, Ireland and Nordics @ Newland AIDC EMEA
Leusden, UT, NL
Pascal Borgstijn's Location
Leusden, Utrecht, Netherlands, Netherlands
Pascal Borgstijn's Contact Details
About Pascal Borgstijn

As the de facto Industrial division of ASUS, AAEON’s product line focuses on AI & Machine Vision solutions, multi form-factor industrial motherboards, BOX PC's, IOT gateways, Panel PC's, Rugged Tablets and Networking DevicesPersonal Specialties: - Liaison between R&D, Sales & Customers- Business Development New Markets / Products / Value Propositions- Market-driven (Field) Product Marketing / Channel Marketing Manager- Technical (Channel) Sales- Training / Coaching Sales and System Integrators / Customers- Product Roadmap responsible- Develop & Execute Marketing plans- Bringing humor to the workplace- Comfortable working in a multi-cultural environment- Clear, honest communicator- Creative in the broad meaning of the word (solution thinking and DTP)

Pascal Borgstijn's Current Company Details
Newland AIDC EMEA

Newland Aidc Emea

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Commercial Director UK, Ireland and Nordics
Leusden, UT, NL
Website:
newland-id.com
Employees:
70
Pascal Borgstijn Work Experience Details
  • Newland Aidc Emea
    Commercial Director Uk, Ireland And Nordics
    Newland Aidc Emea
    Leusden, Ut, Nl
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  • Aaeon | An Asus Assoc. Co.
    Sales Manager Nordics & Baltics
    Aaeon | An Asus Assoc. Co. Oct 2020 - Present
    Eindhoven, North Brabant, Nl
    Key activities:- Development of new and existing ODM/OEM Key Accounts- Work out technical requirements and scope of development projects with ODMcustomers- Sales/account management responsibilities of AAEON’s complete product portfolio- Managing the Nordic Partner Channel to further develop and execute the distribution strategy- Developing local strategic partnership with eco-system partners- Cooperating with the European marketing team to create and execute a consistent marketing strategy in the Nordics & BalticsSecondary activities:- Channel BDM Europe- Pan-European Channel documentation creation- Channel Marketing support
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  • Aaeon | An Asus Assoc. Co.
    Channel Business Development Manager Europe
    Aaeon | An Asus Assoc. Co. Jan 2019 - Oct 2020
    Eindhoven, North Brabant, Nl
    Key activities: - Consolidating local Channel Business strategies.- Cooperation with the European Sales Organization to help identify, sign-up and close key channel partners;- Liaison with PM and Marketing departments in Europe and Taiwan- Providing Product Marketing / Business Development support in Europe:• Key Channel events• Product/Market coverage analysis• Large opportunity support;• Project pricing support;• Training/Coaching AAEON Sales and Channel Partners on new markets• Partner Portal support- Developing and delivering webinars / presentations for new products/markets;- Supporting annual market analysis that identifies business opportunities, product trends, competitive trends, etc.Secondary activities: Channel Sales Manager UK & Ireland (01-2018 - 09-2019), PSM support RTC product line in Europe (until 08-2019) and (acting) Channel Sales Manager France (as from 01-10-2019)
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  • Aaeon | An Asus Assoc. Co.
    Business Development Manager Europe
    Aaeon | An Asus Assoc. Co. Apr 2015 - Jul 2019
    Eindhoven, North Brabant, Nl
    Rugged Mobile Devices / Tablets divisionKey activities: - Developing and executing on go to market plans for strategic new products;- Cooperation with the European Sales Organization to help identify, sign-up and close key channel partners and system integrators;- Identify TIER 1 & 2 OEM / ODM opportunities in different vertical markets;- Liaison with PM and R&D in Europe and Taiwan;- Providing Product Marketing / Business Development support in Europe:• Key Account/Prospect support;• Large opportunity support;• Customized Project support;• Training/Coaching AAEON Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products;- Supporting annual market analysis that identifies business opportunities, product trends, competitive trends, etc.Secondary activity: Channel Sales Manager UK & Ireland (per 01-01-2018)
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  • Aopen
    Business Development Manager Europe
    Aopen Feb 2013 - Feb 2015
    Taipei City, Taiwan, Tw
    Product portfolio: Digital Signage Solutions, Small Form-Factor PC’s, All-in-One PC’sKey activities: - Research and execute on new types of business and products: “Turn-Key” Digital Signage Solutions in the POS System distributor channel with focus (especially) on the SMB retail market;- Research and execute on OEM/Partner opportunities digitizing the traditional POP/POS/Interior Design space- Attract new customers and create new markets for the current product portfolio of AOPEN- Supporting market analysis that identifies business opportunities (e.g. using current media players in the security (control rooms) and retail markets (POS system)), product trends (shift from X86 platform to SOC/Android, getting more analytics from Digital Signage), competitive trends, etc.- Adviser on new product developments such as the Instore Showcase product presented below.
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  • Cognex Corporation
    Field Product Marketing Manager Europe
    Cognex Corporation Jun 2011 - Dec 2012
    Natick, Ma, Us
    Product portfolio: High-end image-based industrial barcode scanners to be used in factory –and logistics automation.Key activities: - Developing and executing on go to market plans for strategic new products;- Cooperation with the Global Sales Organization to help identify, sign-up and close key partners and end users;- Identify unmet customer needs primarily in the logistics -and factory automation- Liaison with the R&D centers in Natick, Aachen and Budapest;- Providing Product Marketing / Business Development support in Europe:• Key Account/Prospect support (e.g. Continental Tires, Zetes, Philip Morris, TNT, Schiphol);• Large opportunity support;• Customized Project support;• Training/Coaching Cognex Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products (DataMan 300 / DataMan 9500) / markets (Solar panel market);- Supporting annual market analysis that identifies business opportunities (industrial imager/PDA combo, entry-level industrial imagers competing with laser-based barcode scanners for logistic applications), product trends (imagers with wider field-of-view and higher depth-of-field), competitive trends, etc.
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  • Newland Europe Bv
    Product & Marketing Manager
    Newland Europe Bv Jan 2009 - May 2011
    Culemborg, Utrecht, Nl
    Product portfolio: Image-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending/kiosk machines and mobile (payment) terminals. Retail Instore electronic display solutions, such as an Electronic Price Verifier or Access Control Terminal including barcode scanning, slot card reader and Mifare RFIDKey activities: • Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:• Recognize and implement new commercial opportunities (e.g. using the NQuire product line for Time&Attendance market, designing a housing for the OEM scan engines for kiosk system builders)• Giving input on marketing/product strategies to implement in business -and year plans• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps, retailers, channel partners and events/trade shows.• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge• Responsible for the analysis, planning, realization, control and evaluation of marketing programsSecondary activity: Area Manager Benelux
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  • Scantech Id
    Product & Marketing Manager
    Scantech Id Sep 2006 - Oct 2008
    Amersfoort, The Netherlands, Nl
    Key activities : • Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:• Recognize and implement new commercial opportunities (high design hand held barcode scanner "Vega" for non-food/luxury market as described in project below)• Giving input on marketing/product strategies to implement in business -and year plans• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps., channel partners, retailers and events/trade shows.• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge• Responsible for the analysis, planning, realization, control and evaluation of marketing programs such as tradeshows (EuroCIS/EuroShop, Equipmag, CeBIT, etc.), press releases and advertisements (Elsevier Food, Supermarkt magazine)
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  • Scantech Id
    Area Manager Benelux & Germany
    Scantech Id Jan 2004 - Sep 2006
    Amersfoort, The Netherlands, Nl
    Product portfolio: Laser-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending. Instore electronic display solutions, such as an Electronic price verifier.Key activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing projects, closing the deal until initializing promotional -and marketing activities on corporate level as well as in partnership with distributors and system integrators.Secondary activities: Website Content Management and corporate marketing activities (e.g. organizing -and participating of/at different (international) trade shows/events, concept phase -and placing of (web)advertisements, press releases, etc.)
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  • Equinox, An Avocent Company
    Territory Manager Southern Europe
    Equinox, An Avocent Company Sep 2001 - Dec 2003
    Huntsville, Al, Us
    Product portfolio: Multi I/O PCI boards, Serial-over-IP convertersKey activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing projects, closing the deal until initializing promotional -and marketing activities on corporate level as well as in partnership with distributors and system integrators.
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Pascal Borgstijn Skills

Product Marketing Business Development Product Management International Sales Solution Selling B2b New Business Development Account Management Sales Management Channel Partners Management Go To Market Strategy Sales Operations Marketing Key Account Management Sales Barcode Scanners Partner Management Strategic Partnerships Marketing Management Marketing Strategy Retail Machine Vision Direct Sales Business Strategy Start Ups Digital Signage Multi Channel Marketing Mobile Devices Competitive Analysis Product Launch Saas Sales Process Product Development E Commerce Consultative Selling Style Channel Strategy Barcode Technology International Emea Microsoft Office Marketing Communications Strategy Business To Business Multi Cultural Environment Multi Cultural Management Salesforce.com Tablet Pc Channel Sales Channel Relationships

Pascal Borgstijn Education Details

  • Amsterdam University Of Applied Sciences
    Amsterdam University Of Applied Sciences
    International Management - English Stream
  • Ncoi Opleidingen
    Ncoi Opleidingen
    Architecture
  • Rennes School Of Business
    Rennes School Of Business
    International Business

Frequently Asked Questions about Pascal Borgstijn

What company does Pascal Borgstijn work for?

Pascal Borgstijn works for Newland Aidc Emea

What is Pascal Borgstijn's role at the current company?

Pascal Borgstijn's current role is Commercial Director UK, Ireland and Nordics.

What is Pascal Borgstijn's email address?

Pascal Borgstijn's email address is pa****@****pen.com

What schools did Pascal Borgstijn attend?

Pascal Borgstijn attended Amsterdam University Of Applied Sciences, Ncoi Opleidingen, Rennes School Of Business.

What are some of Pascal Borgstijn's interests?

Pascal Borgstijn has interest in Children.

What skills is Pascal Borgstijn known for?

Pascal Borgstijn has skills like Product Marketing, Business Development, Product Management, International Sales, Solution Selling, B2b, New Business Development, Account Management, Sales Management, Channel Partners, Management, Go To Market Strategy.

Who are Pascal Borgstijn's colleagues?

Pascal Borgstijn's colleagues are Ries Modderkolk, Jacek Sikorski, Guoqiang Lin, Sorin Magureanu, 李智能, Rene Overbeeke, Daniela Weiß.

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