Pascal Borgstijn Email & Phone Number

Leusden, Ut, Nl

Eindhoven, North Brabant, Nl

Key activities:- Development of new and existing ODM/OEM Key Accounts- Work out technical requirements and scope of development projects with ODMcustomers- Sales/account management responsibilities of AAEON’s complete product portfolio- Managing the Nordic Partner Channel to further develop and execute the distribution strategy- Developing local strategic partnership with eco-system partners- Cooperating with the European marketing team to create and execute a consistent marketing strategy in the Nordics & BalticsSecondary activities:- Channel BDM Europe- Pan-European Channel documentation creation- Channel Marketing support

Eindhoven, North Brabant, Nl

Key activities: - Consolidating local Channel Business strategies.- Cooperation with the European Sales Organization to help identify, sign-up and close key channel partners;- Liaison with PM and Marketing departments in Europe and Taiwan- Providing Product Marketing / Business Development support in Europe:• Key Channel events• Product/Market coverage analysis• Large opportunity support;• Project pricing support;• Training/Coaching AAEON Sales and Channel Partners on new markets• Partner Portal support- Developing and delivering webinars / presentations for new products/markets;- Supporting annual market analysis that identifies business opportunities, product trends, competitive trends, etc.Secondary activities: Channel Sales Manager UK & Ireland (01-2018 - 09-2019), PSM support RTC product line in Europe (until 08-2019) and (acting) Channel Sales Manager France (as from 01-10-2019)

Eindhoven, North Brabant, Nl

Rugged Mobile Devices / Tablets divisionKey activities: - Developing and executing on go to market plans for strategic new products;- Cooperation with the European Sales Organization to help identify, sign-up and close key channel partners and system integrators;- Identify TIER 1 & 2 OEM / ODM opportunities in different vertical markets;- Liaison with PM and R&D in Europe and Taiwan;- Providing Product Marketing / Business Development support in Europe:• Key Account/Prospect support;• Large opportunity support;• Customized Project support;• Training/Coaching AAEON Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products;- Supporting annual market analysis that identifies business opportunities, product trends, competitive trends, etc.Secondary activity: Channel Sales Manager UK & Ireland (per 01-01-2018)

Taipei City, Taiwan, Tw

Product portfolio: Digital Signage Solutions, Small Form-Factor PC’s, All-in-One PC’sKey activities: - Research and execute on new types of business and products: “Turn-Key” Digital Signage Solutions in the POS System distributor channel with focus (especially) on the SMB retail market;- Research and execute on OEM/Partner opportunities digitizing the traditional POP/POS/Interior Design space- Attract new customers and create new markets for the current product portfolio of AOPEN- Supporting market analysis that identifies business opportunities (e.g. using current media players in the security (control rooms) and retail markets (POS system)), product trends (shift from X86 platform to SOC/Android, getting more analytics from Digital Signage), competitive trends, etc.- Adviser on new product developments such as the Instore Showcase product presented below.

Natick, Ma, Us

Product portfolio: High-end image-based industrial barcode scanners to be used in factory –and logistics automation.Key activities: - Developing and executing on go to market plans for strategic new products;- Cooperation with the Global Sales Organization to help identify, sign-up and close key partners and end users;- Identify unmet customer needs primarily in the logistics -and factory automation- Liaison with the R&D centers in Natick, Aachen and Budapest;- Providing Product Marketing / Business Development support in Europe:• Key Account/Prospect support (e.g. Continental Tires, Zetes, Philip Morris, TNT, Schiphol);• Large opportunity support;• Customized Project support;• Training/Coaching Cognex Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products (DataMan 300 / DataMan 9500) / markets (Solar panel market);- Supporting annual market analysis that identifies business opportunities (industrial imager/PDA combo, entry-level industrial imagers competing with laser-based barcode scanners for logistic applications), product trends (imagers with wider field-of-view and higher depth-of-field), competitive trends, etc.

Culemborg, Utrecht, Nl

Product portfolio: Image-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending/kiosk machines and mobile (payment) terminals. Retail Instore electronic display solutions, such as an Electronic Price Verifier or Access Control Terminal including barcode scanning, slot card reader and Mifare RFIDKey activities: • Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:• Recognize and implement new commercial opportunities (e.g. using the NQuire product line for Time&Attendance market, designing a housing for the OEM scan engines for kiosk system builders)• Giving input on marketing/product strategies to implement in business -and year plans• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps, retailers, channel partners and events/trade shows.• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge• Responsible for the analysis, planning, realization, control and evaluation of marketing programsSecondary activity: Area Manager Benelux

Amersfoort, The Netherlands, Nl

Key activities : • Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:• Recognize and implement new commercial opportunities (high design hand held barcode scanner "Vega" for non-food/luxury market as described in project below)• Giving input on marketing/product strategies to implement in business -and year plans• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps., channel partners, retailers and events/trade shows.• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge• Responsible for the analysis, planning, realization, control and evaluation of marketing programs such as tradeshows (EuroCIS/EuroShop, Equipmag, CeBIT, etc.), press releases and advertisements (Elsevier Food, Supermarkt magazine)

Amersfoort, The Netherlands, Nl

Product portfolio: Laser-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending. Instore electronic display solutions, such as an Electronic price verifier.Key activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing projects, closing the deal until initializing promotional -and marketing activities on corporate level as well as in partnership with distributors and system integrators.Secondary activities: Website Content Management and corporate marketing activities (e.g. organizing -and participating of/at different (international) trade shows/events, concept phase -and placing of (web)advertisements, press releases, etc.)

Huntsville, Al, Us

Product portfolio: Multi I/O PCI boards, Serial-over-IP convertersKey activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing projects, closing the deal until initializing promotional -and marketing activities on corporate level as well as in partnership with distributors and system integrators.

Ba, International Management - English Stream

Postgraduate Degree, Architecture

International Business