Pascal Borgstijn Email & Phone Number

Leusden, UT, NL

Eindhoven, North Brabant, NL

Key activities:- Development of new and existing ODM/OEM Key Accounts- Work out technical requirements and scope of development projects with ODMcustomers- Sales/account management responsibilities of AAEON’s complete product portfolio- Managing the Nordic Partner Channel to further develop and execute the distribution strategy- Developing local strategic.

Eindhoven, North Brabant, NL

• Key activities: - Consolidating local Channel Business strategies.- Cooperation with the European Sales Organization to help identify, sign-up and close key channel partners;- Liaison with PM and Marketing departments.
• Key Channel events
• Product/Market coverage analysis
• Large opportunity support;
• Project pricing support;
• Training/Coaching AAEON Sales and Channel Partners on new markets

Eindhoven, North Brabant, NL

• Rugged Mobile Devices / Tablets divisionKey activities: - Developing and executing on go to market plans for strategic new products;- Cooperation with the European Sales Organization to help identify, sign-up and close.
• Key Account/Prospect support;
• Large opportunity support;
• Customized Project support;
• Training/Coaching AAEON Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products;- Supporting annual market analysis that identifies business opportunities, product trends.

Taipei City, Taiwan, TW

Product portfolio: Digital Signage Solutions, Small Form-Factor PC’s, All-in-One PC’sKey activities: - Research and execute on new types of business and products: “Turn-Key” Digital Signage Solutions in the POS System distributor channel with focus (especially) on the SMB retail market;- Research and execute on OEM/Partner opportunities digitizing the.

Natick, MA, US

• Product portfolio: High-end image-based industrial barcode scanners to be used in factory –and logistics automation.Key activities: - Developing and executing on go to market plans for strategic new products.
• Key Account/Prospect support (e.g. Continental Tires, Zetes, Philip Morris, TNT, Schiphol);
• Large opportunity support;
• Customized Project support;
• Training/Coaching Cognex Sales, Partners and Key Accounts.- Developing and delivering webinars / presentations for new products (DataMan 300 / DataMan 9500) / markets (Solar panel market);- Supporting annual market.

Culemborg, Utrecht, NL

• Product portfolio: Image-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending/kiosk machines and mobile (payment) terminals. Retail Instore electronic display solutions.
• Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:
• Recognize and implement new commercial opportunities (e.g. using the NQuire product line for Time&Attendance market, designing a housing for the OEM scan engines for kiosk system builders)
• Giving input on marketing/product strategies to implement in business -and year plans
• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps, retailers, channel partners and events/trade shows.
• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge

Amersfoort, The Netherlands, NL

• Key activities:
• Develop and translate a product/market vision into a concrete marketing plan and product road map in consultation with the R&D departments and Commercial Director:
• Recognize and implement new commercial opportunities (high design hand held barcode scanner "Vega" for non-food/luxury market as described in project below)
• Giving input on marketing/product strategies to implement in business -and year plans
• Building market knowledge as to customer-, competitor- and product developments by visiting sales reps., channel partners, retailers and events/trade shows.
• Supporting/Training the Area Managers and Business Partners with product/market/technical knowledge

Amersfoort, The Netherlands, NL

Product portfolio: Laser-based barcode scanners and scan engines to be used at the POS/in warehouses, inside ticketing/vending. Instore electronic display solutions, such as an Electronic price verifier.Key activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing.

Huntsville, AL, US

Product portfolio: Multi I/O PCI boards, Serial-over-IP convertersKey activities: The complete sales -and marketing process, starting from initiating new contacts, developing/managing a customer/partner network, managing projects, closing the deal until initializing promotional -and marketing activities on corporate level as well as in partnership with.

Ba, International Management - English Stream

Postgraduate Degree, Architecture

International Business