Pascal Dalton Email and Phone Number
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With a unique blend of strategic, quantitative and creative abilities, I thrive when I can inspire ideas that solve problems for companies and their customers. In an overstimulated world, humans are looking for connection so I am obsessed with creating engaging marketing campaigns using CRM (Customer Relationship Marketing) strategies, practices and technologies to discover insights rooted in data, and apply them in both short term and long term campaigns that drive engagement and sales.Areas of expertise:► Development and execution of marketing strategies that focus on sales and achieving a sustainable competitive advantage.► Planning and implementation of integrated (omni-channel) direct response marketing campaigns including print, email, e-commerce, social media and PR.► Mapping customer touch points to the customer journey based on customer demographic segments purchase behavior.► Discover data driven insights to discover upsell and cross sell opportunities and construct corresponding test segmentation plans.► Building and managing cross-functional teams in support of marketing and sales objectives including marketing, advertising, business development, IT and accounting staff.► Acting as a strategic connector between media, technology, creative and finance divisions to create work that is integrated, relevant and effective. ► Building and managing relationships with third party vendors including media companies, advertising & PR agencies and web & social media companies.► Data analysis of campaign performance to ensure that marketing initiatives are performing in line with company goals and objectives.Execution is what matters, and I do execution.In high pressure situations, I’m the calm one.
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Vice President, Performance Marketing StrategyVillain Mar 2021 - PresentDallas, Texas, UsEvery hero needs a Villain. Our hero's are the companies and brands looking to launch, grow or adapt to the opportunities and challenges of modern business. How do we do this? By helping brands understand that righteousness has no place in modern commerce. Metrics trump brand ego every time. While traditional agencies focus on marketing metrics, our goal at Villain is to ensure that every dollar of marketing spend drives business metrics too. Our team consists of industry-leading strategists, creatives, media geniuses, content developers and attribution experts that make sure your marketing team understands what messaging, creative and audiences are driving business success. So whether you want to work with us or for us, reach out and say hello!
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Director Of MarketingPixel Ink Solutions Mar 2009 - PresentPixel Ink Solutions is a niche consulting firm that facilitates customer engagement for its clients through game based marketing and CRM principles (point scoring, competition with others, rules of play, data driven marketing insights, data segmentation). The breadth of my experience lead to a successful niche consulting for entrepreneurs seeking advice on how to build their businesses from the ground up including all aspects of marketing, operations and banking to strategy development, website creation and social media advertising.► Provide strategic thinking on big-picture level as well as manage campaign details in accordance with defined goals and metrics.► Lead consumer-centric thinking around using game-based marketing triggers to acquire, retain and reactivate customers using CRM marketing principles and tactics.► Conduct statistical analysis of campaign results and develop strategies to strengthen customer loyalty and build sales.► Analyze behavioral data and pinpoint marketing opportunities throughout the customer journey.► Consult on marketing related projects including strategy development, competitor intelligence, data segmentation and campaign implementation.► Identify new avenues for lead generation.► Consult to start-ups with regards to business and team structuring, marketing, operations and finance. -
Vice President Brand DevelopmentWhite Buffalo Corporation Apr 2020 - Mar 2021White Buffalo Corporation (“WBC”) is an integrated agriproducts company and registered public benefit corporation that was founded to build value by sustainably sourcing, producing and selling products that contribute to human health and the environment. ► Use research, data and market trends to develop industry leading Ecommerce consumer products.► Oversee product formulators and manufacturing vendors throughout the full formulation, testing, approval and launch process► Develop end-to-end go-to-market Ecommerce strategy for product launch and growth including building out the marketing plan, website development, creating a customer acquisition, retention and reactivation plan full promotional calendar for each sales quarter. ► Monitor campaign performance with our sales and media teams and make optimizations in line with our business goals and objectives.► Manage product inventory and place orders as needed to ensure continuous supply against cashflow needs.
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Director Of Digital StrategyThe Marketing Arm May 2017 - Mar 2020Dallas, Texas, UsTMA is an international advertising and engagement agency focused on making brands mean something to consumers. With industry leading talent across thirteen practice areas including digital marketing, promotions, multi-cultural marketing, experiential marketing and entertainment, The Marketing Arm is uniquely positioned to help companies and brands engage with consumers in unique and meaningful ways.► Use research, data technology and creativity to solve client's business challenges in a measurable way.► Ensure consumer-engagement strategic frameworks are distinct, effective and drive quantifiable business results.► Provide thought leadership in the developing trends of traditional and digital technology.► Advise clients on how to harness digital marketing, data and technology to better attract, engage and retain customers, increase brand reach and elevate brand reputation.► Develop marketing strategies that increase customer acquisition, engagement, sales conversions and loyalty. -
Director Of Marketing (Remote Position)Trellis Wine House May 2015 - Apr 2017Trellis Wine House is an exclusive, members-only social club for wine enthusiasts that is currently being built in El Segundo, CA with an anticipated opening in early 2017. Our aim is to redefine wine enjoyment for oenophiles in the South Bay by providing an upscale venue where members and their guests have exclusive access to our portfolio of carefully selected wines and a range of services and wine-centric events that enhance their enjoyment and appreciation of the wine lifestyle. Events will include wine classes, pairing events, musical guests and art showings. Best of all, members will have access to an on-staff sommelier to help them build and enjoy their collection. For more information visit www.trelliswh.com. ► Develop and execute marketing strategies that focus on communications, member acquisition, retention and up-selling of membership benefits.► Lead the development and implementation of all brand messaging and marketing collateral. ► Develop and execute direct response, digital and PR campaigns aimed at creating brand awareness and growing our membership base. ► Use data driven insights to track campaign performance against objectives and adapt campaigns as needed to ensure that goals and objectives are met.
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Vice President & Director Of Business DevelopmentMonark Global, Inc (Member Of The Monark Global Group) Jan 2014 - Apr 2015Monark Global, Inc. is the U.S. division of a privately held UK based company that owns Tru-Diamonds, the leading simulant diamond jewelry brand in the United Kingdom. I was personally headhunted to launch the brand in the U.S. and build brand awareness.► Developed a comprehensive, multi-channel marketing and communications strategy with the objective of building awareness for the Tru-Diamonds brand in the U.S. ► Created and executed a customer acquisition strategy for the U.S. market after implementing a detailed testing program to evaluate the effectiveness of multiple marketing channels in generating leads. Media included print, web and social media as well as network and cable television. ► Managed a team of 30 external specialists responsible for the creation of print ads and a 30 minute TV infomercial. The team included advertising agencies, talent scouts, casting agencies, production specialists, web developers, graphic designers and copy writers.► Evaluated ad spend against sales to ensure that marketing budget is being spent appropriately.
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Associate Director Of Direct Marketing & Participation, Rice Annual FundRice University Oct 2011 - Dec 2013Houston, Tx, Us► Lead donor-centric thinking for multiple constituency groups in order to improve engagement with the university and ultimately increase dollars raised annually. ► Plan, organize and help build acquisition, retention and reactivation strategies for each constituency group using CRM principles and metrics.► Translate strategies into multi-channel marketing campaigns including direct mail, call center, email, social media and online marketing. -
Managing Director & Group Marketing ManagerInternational Direct Marketing Solutions (Member Of The Monark Global Group) May 2006 - Feb 2009An advertising and production agency specializing in the development and implementation of direct marketing and CRM campaigns for Europe and Asia. ► Wrote and executed Strategic Marketing Plans. Contributed to overall strategic management, systems development and general direction of marketing efforts as a member of the Group Executive Team.► Developed campaign testing strategies and methodologies to identify attributes of successful offers, content and delivery tactics. Refined strategies based on campaign results and statistical analysis.► Developed profitable mailing programs for seven countries in multiple languages.► Led the design and implementation of successful direct mail subscription program which grew to contribute 25% of net profits within a two year period.► Led cross-functional project team responsible for developing bespoke CRM software that would provide better management information and reports for internal staff as well as stakeholders.
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Marketing ManagerMail Order Management International (Member Of The Monark Global Group) Oct 2003 - Apr 2006A mail order fulfillment banking and logistics company catering to the needs of international mail order clients. ► Responsible for expanding the group's marketing efforts into the United Kingdom, France, Germany and Japan. ► Managed annual production budget of $2-million.► Devised and implemented management and costing systems to facilitate and manage growth in active markets.
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Marketing ManagerInterpub, Inc Jun 2000 - Sep 2003An international mail marketing agency specializing in customer acquisition and list management programs.► Managed marketing budget.► Responsible for execution of prospecting and retention mailings.
Pascal Dalton Skills
Pascal Dalton Education Details
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University Of Stellenbosch Business SchoolProgram For The Development Of Leadership & Team Skills -
Cape Peninsula University Of TechnologyMarketing
Frequently Asked Questions about Pascal Dalton
What company does Pascal Dalton work for?
Pascal Dalton works for Villain
What is Pascal Dalton's role at the current company?
Pascal Dalton's current role is Driving brand growth and revenue through the entire customer journey.
What is Pascal Dalton's email address?
Pascal Dalton's email address is pa****@****ail.com
What is Pascal Dalton's direct phone number?
Pascal Dalton's direct phone number is +131072*****
What schools did Pascal Dalton attend?
Pascal Dalton attended University Of Stellenbosch Business School, Cape Peninsula University Of Technology.
What are some of Pascal Dalton's interests?
Pascal Dalton has interest in Poverty Alleviation, Animal Welfare, Environment.
What skills is Pascal Dalton known for?
Pascal Dalton has skills like Marketing Strategy Development, Direct Marketing, Adaptation Of Dm Campaigns For Implementation In Foreign Markets, Business Analysis, Feasibility Studies, Develop Testing Strategies And Methodologies Including A/b Testing, Manage Cross Functional Teams With Diverse Backgrounds And Abilities, List Management, Campaign Development And Management, Marketing Research, Marketing Management, Game Developement As A Means Of Customer Retention.
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