Conceptualization and/or organisation of major events such as Fiba 3x3 World Tour Lausanne Masters, FirstCaution 3x3 Trophy, Venoge Festival, Bâloise International Gaming Show (IGS), Fight Night Series (mixed martial arts competitions), Salon du Mariage de Lausanne (wedding fair), Le Livre sur les quais (literary festival) and several corporate events.

- recruitment , management and development of the sales & marketing team (40 people)- preparation and implementation of the marketing and sales strategy through the marketing plan- preparation , management and monitoring of the marketing budget- business development through partnerships , new products, events and promotions in Switzerland and abroad- coordination of communication and marketing for GoldenPass products

marketing and advertising concepts, PR and event organisation for SMEs

- member of the executive board- launching of the Casino in 2003 (after 5 years, has moved up from 5th to 1st position in Switzerland with a CHF 130 million GOS - 600'000 visitors per year) - marketing plan and budget - responsible for a loyalty program with 20,000 members - development of promotion, advertising and direct marketing campaigns - advertising and sponsoring projects- development of commercial partnerships

- management: human resources, administrative and financial management- marketing & PR: development and implementation of a new marketing strategy, conceptualization and planning of advertising/promotion/direct marketing campaigns, participation in tourism fairs (Switzerland and Europe), writing of editorials for different magazines, contacts with Swiss and foreign journalists (press releases/conferences/visits), development of new products and the subsequent market launch, creation of a presentation brochure for the region, a website, a newsletter and several advertising leaflets- various: events organization as promotion and media manager, launching of a regional direct hotel booking system (turnover of CHF 1’500’000.- and 16'000 hotel nights sold in the first 2 years)

promoting and selling package tours in Venezuela (responsible for a point of sales during the tourist season)

- monitoring of the general public products/services (statistics and reports to the general management)- designing, launching and monitoring of new bank products/services- preparing and giving courses to the staff on products/services - working-out of direct marketing campaigns and a new youth marketing concept- organizing of audits (mystery men) to improve the quality of services - participating to various marketing projects of the UBCS (Swiss cantonal banks union)- administrative and marketing management of the bank sailing school (PR operation for teenagers)