Pascale Dochler Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Lead a versatile team (writers, designers, web, events) to develop a rich pipeline of strategic content, fueling the marketing and sales efforts of an innovative tech company.• Develop and implement a comprehensive strategy to enhance brand visibility in the marketplace.• Support global marketing and sales efforts by developing a rich pipeline of strategic content.• Ensure brand consistency across all platforms both internally and externally.• Optimize and manage the department's budget.

Montreal, Canada Area

Lead, manage and maintain the Air Canada Cargo brand in the marketplace. • Act as custodian of the Air Canada Cargo brand identity; manage the development and implementation of a clear and consistent visual identity and positioning for its products and services. • Develop innovative and creative marketing collateral across multiple channels and mediums.• Deploy the Air Canada Cargo advertising campaigns worldwide.• Provide brand direction to our design and creative team. Manage the day-to-day workflow and deliver integrated solutions from inception through completion.• Manage the advertising and marketing budget and ensure it remains on target.

Montreal, Canada Area

Managed the firm's in-house creative studio. Responsible for the development and production of high quality branded collateral to support business development and client events. • Manage the marketing production schedule (Sharepoint) with the creative team• Coordinate the design, accuracy, production and distribution of all marketing material• Compile/maintain the Branding Guidelines and ensure its application across all mediums• Oversee the expenses relating to sponsorships, advertising and client events• Supervised and coached a team of 5 people.

Montreal, Canada Area

Managed the graphic production, advertising campaigns and brand assets for the marketing department of a prestigious international law firm.• Manage production of all print pieces from conception to completion and ensure brand standards and style guidelines are adhered to consistently.• Coordinate the firm's national ad campaign and ensure timely insertion into selected media for maximum ROI.• Completed the migration and rebranding of the firm’s new collaterals after the Ogilvy Renault + Norton Rose merger.

Acted as a liason between the client and the design team to create concepts that attract, communicate and sell. • Responsible for conceptualization, design, execution and final production of graphics work for a variety of industries and clients. • Establish good working relationships with clients and manage their projects on time and on budget.

Conceptualized and produced graphic solutions for a wide-range of products and services geared to the airline industry. • Ensure all projects follow the company's corporate brand identity, image and quality standards. • Completed the rebranding and implementation of IATA’s new visual identity. • Refreshed the brand image for various sub-groups/branches of the organisation. • Produced publication covers/graphics, technical illustrations, promotional material, airline magazines, conference material, e-mail campaigns.

Certification, Project Management, A

Accredited with 160 PDUs credits (PMI® Professional Development Units)

B.A., Studies In Geography | Spanish Minor

Certificate, Public Relations Management