Pascale Yu King Hing Email & Phone Number

- Manage the Investment Advisory group; consisting of all in-house relationship manager teams for mass affluent and wealth segments - Combine tech company drive with asset management skills to drive gains in revenue, market share and profitability - Communicate a clear, strategic sales vision, effectively training and coaching junior to senior sales team members - Deepen relationships and foster best client excellence practices with new prospects and existing customers - Launched Goals Navigator product; Thailand’s first goals-based wealth management product with great market reception and continued growth, accounting for 70% of this segment

Bangkok, Bangkok City, Thailand

- Created go-to-market strategy for digital wealth products, growing assets under advisement over 150% in 2021 - launched commercial partnership with Franklin Templeton with Global Optimized Return portfolio, raising over 3000mb

Bangkok Metropolitan Area

Bangkok Metropolitan Area, Thailand

- Responsible for media monetization of platforms under Tencent Thailand’s local offerings: Sanook (no. 1 news portal), JOOX (no. 1 music streaming app), Topspace production (in-house digital agency), WeTV (vdo streaming app), WeChat (messaging app) amongst other products & services- Pioneered innovative media solutions leading to the most revenue generating and profitable omnichannel bundles sold annually (uplift of 200% compared to pre-existing average media package) - Hired and coached team of Account Executives to exceed sales revenue targets, focusing on global media & advertising agencies as well as local direct clients and world-renowned brands - Collaborated in creating Marketing Strategies for JOOX, balancing UX and commercial aspects

Bangkok

- Acquired and grew of Global Strategic Key Accounts within Lazada Thailand's e-commerce platform, most notably growing Tesco Lotus account into the largest key account on the platform - Led a team of Brand Partnership Key Account Managers to effectively manage their Brand's campaigns across on-site, off-site and across paid marketing channels on Lazada, creating longterm brand partnerships- Drove Joint Business Plan discussions to ensure Brand and Lazada mutual commitment on commercial and marketing initiatives

- Managed a team of Wealth Managers with varying experience levels, driving increase in AUM for entire team’s portfolio by 23%, achieving sales targets while ensuring sound investment practices - Motivated team in terms of client acquisition, selling skills, relationship deepening and wealth management principles - Actively pursued new customers outside the existing portfolio base for Citigold Wealth Management to increase market penetration in the mass affluent and private bank segment and drive business development- Managed relationships with existing customers, balancing their risk profiles with investment products suited to client’s time and reward horizon- Constantly kept updated with global and local market movements and implications on products on offer- Regular recipient of Awards from Citibank for compliance, conduct and client service excellence (over 20 awards during entire Citi career)

Msc, Organizational And Social Psychology

Bachelor'S Of Science, International Business, Marketing

Education record