Pascal Friedmann Email & Phone Number

Frankfurt/Rhein-Main

Darmstadt, Hesse, Germany

Marketing PhD student and associate researcher, digital business models

Charleston, Illinois, United States

Großraum Salt Lake City Und Umgebung

Since October 2018, I hold the role of Business Development Manager for Funded Today. I'm dedicated to helping our company explore new revenue streams, entrepreneurial opportunities, and strategic partnerships. However, my main focus is to further improve the value and satisfaction we create for our clients. Previously As Earned Media Director: - Grew department revenue from virtually zero to six-figures each month- Built a team, mentored, and achieved 100% retention rate during first year- Placed dozens of clients in more than 1000 publications, from niche to global players such as Mashable and The Verge

Großraum Salt Lake City Und Umgebung

Worked with passive audience databases to expand Democratic Party outreach. This was done by segmenting and targeting populations that were likely receptive for increased political activity. Notable successes during 2016 include:- Increased Presidential Preference Poll turnout by 1600% over 2008, partially thanks to a strong social media campaign I planned and executed.- Helped raise over $6,000 for the county party during March 2016. The groundwork for this included another distinct social media campaign planned and executed by me. - Increased Facebook followership by 50% (300+ new active followers) within two weeks.

Großraum Salt Lake City Und Umgebung

Main responsibilities include management and supervision of marketing/social media team, content creation, strategic planning, and analytics. - Developed a functional analytics algorithm for Facebook, allowing for content-specific analysis of results and needed adjustments for optimization. - Increased Facebook followership by 25 percent within three months, all during off-season.- Led a three-person marketing team through various expansion processes, including the introduction of Instagram as a platform in August 2016.

Großraum Salt Lake City Und Umgebung

Executed a variety of marketing projects on both the individual agent and local (Northern Utah) level. - Set new internal district recruiting record through a streamlined online campaign. Also grew a sizable prospect pool in the process. - Monthly sales increased by between 50 and 200 percent for every agent I worked with.- Built a significant network of large potential B2B clients for multiple agents.

Ogden, Utah

Organized, edited and published a bi-monthly trade publication/organizational newsletter on the topic of public relations. Participated actively as a board of directors member of Weber State University's PRSSA chapter. Honorably released from board membership, I plan on returning to OPC as an associate account team member in the fall of 2016.

Master Of Business Administration - Mba, Research Methodology And Quantitative Methods

Bachelor Of Science - Bs, Advertising And Public Relations

Activities and Societies: Society of Professional Journalists (SPJ), Public Relations Student Society of America (PRSSA)