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Passion & experience for a winning collaboration.I have a dual activity:- independent B2C deliverability consultantI have always worked in email marketing : since 1999 with the development (alone) of an international mass mailing platform, up to the technical and functional support for major companies, over several years.This job cannot be improvised and requires a long experience in many contexts.I prefer to work for Adobe Campaign classic senders. This is my favorite router since 2007.- publisher of a SaaS solution for monitoring deliveries and managing deliverability for 12 yearsFruit of all my knowledge, I also use this solution with clients as it concentrates the maximum of indicators and alerts to cross information with a multi-level vision.It has become an essential tool for problem detection (audits / monitoring) and prevention.+ I spoke at a few conferences:EMDay ("the biggest French event on e-mail marketing") at the Council of Europe in Strasbourg,a ReturnPath World Tour, ...My clients are:- DxO labs (since 2024)- Krys Group (since 2022)- Méhari Club Cassis (since 2021)- Leboncoin (since 2021)- Danone (since 2019) Europe + USA + APAC- Vorwerk France (since 2019)- Adekua (since 2018)- Samsung Electronics (since 2017) : CRM teams from ...... Europe (34 countries), ...... Russia/Ukraine/Kazakhstan, ...... USA, ...... Latin America, ...... Middle East & North Africa (11 countries), ...... South East Asia (9 countries), ...... Hong Kong- Plezi [B2B] (since 2017)- Voyage privé (since 2016)- Evaneos (since 2016)- Meetic (ie. Match Group in Europe) ... now 17 years of love !- Key performance group (11 years)- Veepee / Vente privée (6 years, up to March 2024)- Groupe SeLoger (5 years)- Cdiscount (4 years)- Blanche porte (3.5 years)- Intermarché (national)- Crédit Agricole (national)- Club Méditerranée- Michelin France + UK- L'Occitane Japan- Essilor international- BIC- Pierre & Vacances- Lvmh parfums China +South Korea- Acadomia- Lefebvre Dalloz [B2B]- StarOfService- Vestiaire collective- Wonder Week end (Wonderbox)- Logis hôtels- Email stratégie- Numberly (1000mercis group)- Effy- Sandaya- Nickel- Proximité Client [B2B]- Flexilivre- Michel Reybier Group...http://www.halogen-consulting.com
Halogen
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B2C Email Deliverability Consultant (26 Years Experience) For Major CompaniesHalogenPessac, Fr
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B2C Email Deliverability Consultant (25 Years Experience) For Major CompaniesHalogen Jan 2009 - PresentParisIf the messages of your marketing campaigns arrive in the spam folder, I will assist you with pleasure on the following subjects:Audits, annual support, incident management, various strategies (migrations, new IPs, acquisition, inactive management, DMARC security), technical support, implementation of monitoring/alerts/CRM cube, database analysis/hygiene, targeting, rental of my Junkbox monitor solution, contact with ISPs/webmails, monitoring...My responsiveness and my huge… Show more If the messages of your marketing campaigns arrive in the spam folder, I will assist you with pleasure on the following subjects:Audits, annual support, incident management, various strategies (migrations, new IPs, acquisition, inactive management, DMARC security), technical support, implementation of monitoring/alerts/CRM cube, database analysis/hygiene, targeting, rental of my Junkbox monitor solution, contact with ISPs/webmails, monitoring...My responsiveness and my huge experience, both technical and functional, for the largest groups in France (60% of my activity) and abroad (40%) have made the difference.You will find more details, in particular the list of my references (Samsung, Danone, Michelin, Cdiscount, Veepee, Leboncoin, Seloger, BIC, LVMH, L'Occitane, Meetic..), in the "infos" section at the beginning of my profile.Cumulatively they send billions of emails per month ! Show less
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Ingénieur Emailing/ Resp. D'Équipe Emailing / Resp. Ingénierie & Délivrabilité It CrmMeetic Jan 2007 - Jul 2017Région De Paris, FranceMeetic, filiale de l'américain IAC, est le leader européen des rencontres amoureuses.- Resp. de l'équipe Emailing (8 pers.) + resp. technique & délivrabilité (3.8 ans)- Resp. ingénierie & délivrabilité IT CRM (2.8 ans)- Ingénieur Emailing (4 ans)Depuis juillet 2017, je continue le travail sur la délivrabilité comme prestataire.Des milliards de mails par an vers 16 pays (12 langues) et plus de 100 cobrandés pour la dizaine de services de l'entreprise.Une… Show more Meetic, filiale de l'américain IAC, est le leader européen des rencontres amoureuses.- Resp. de l'équipe Emailing (8 pers.) + resp. technique & délivrabilité (3.8 ans)- Resp. ingénierie & délivrabilité IT CRM (2.8 ans)- Ingénieur Emailing (4 ans)Depuis juillet 2017, je continue le travail sur la délivrabilité comme prestataire.Des milliards de mails par an vers 16 pays (12 langues) et plus de 100 cobrandés pour la dizaine de services de l'entreprise.Une équipe clef fortement représentée dans le CA gérant l'intégration / les refontes des mails (responsive mobile) au contenu très dynamique (webservices, langage de script) , ainsi que les sondages du groupe.En + de 10 ans j'ai permis de transformer radicalement l'Emailing en service performant, fiable et ouvert aux autres (QA, CRM, SC, dev, analytics)- mise en place de séquences d'envois, ab tests, etc aux règles et ciblages complexes à rendre possibles,- changements/upgrades logiciels/matériels/réseaux en assurant la continuité du service 24/7,- optimisations divers : charge équipe (travail sur l'ergonomie logiciel, les procédures/méthodes => le rendement/ l'industrialisation), charge machine pour gérer des très gros volumes, gestion des nombreux bugs logiciels/solutions de contournement,- développements divers: backoffice, reporting (cube crm)/monitoring/alerting, sécurisation/backups, outils pour les autres services, etc- intégration des sites rachetés,- gestion de la délivrabilité,- analyses/études divers (kpi, comportemental, évolutions etc),- gestion des partenariats (neolane, return path), prestataires,- veille techno., ateliers du SNCD,- création d'un forum orienté technique pour le club des utilisateurs Neolane, participation aux conférences, retour d'expériences aux prospects/clients NeolaneTechnologies: Adobe campaign, Oracle/mysql, php/perl/shell/javascript/E4X Show less -
Responsable InformatiqueKey Performance Group Oct 2005 - Jan 2007ParisEn charge exclusive:- de la gestion des serveurs et de l'architecture,- du dev. de jeux concours pour gros sites (AOL, Opodo, Virgin etc)- du dev. de media-mail.com (maintenant mail-metrics.com), la solution ASP maison très complète de routage d'emails : jusqu'à 2 millions de mails envoyés /j, marché FR et US,- du dev. du site de fidélisation de Warner : warnerdvdclub.com (540k membres)Salarié (1 an) puis indépendant (10 ans) -
Ingénieur D’Étude Et DéveloppementStn Consultants Jul 1999 - Nov 2004Gestion des machines et applications de Marven Ltd (client unique), éditeur européen de services payants sur Internet (des dizaines de milliers de membres)Création d'applications complexes sur mesures de A à Z à cette époque où peu de choses étaient déjà écrites : site e-commerce, forums, mailing lists > 1M mails/j, interface newsgroups-web, système d'affiliation multi niveaux, de paiement par téléphone, etc...Sur Paris & Londres
Pascal Hoarau Skills
Pascal Hoarau Education Details
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Management Et CommunicationFormation -
Control It (Gestion De Service)Formation -
Management De ProjetsFormation
Frequently Asked Questions about Pascal Hoarau
What company does Pascal Hoarau work for?
Pascal Hoarau works for Halogen
What is Pascal Hoarau's role at the current company?
Pascal Hoarau's current role is B2C email deliverability consultant (26 years experience) for major companies.
What is Pascal Hoarau's email address?
Pascal Hoarau's email address is p.****@****orp.com
What is Pascal Hoarau's direct phone number?
Pascal Hoarau's direct phone number is +33 1 70 36 *****
What schools did Pascal Hoarau attend?
Pascal Hoarau attended Management Et Communication, Control It (Gestion De Service), Management De Projets.
What are some of Pascal Hoarau's interests?
Pascal Hoarau has interest in Voyages (16+ Pays Visités), Astronomie, Informatique/internet.
What skills is Pascal Hoarau known for?
Pascal Hoarau has skills like Neolane, System Administration, Emailing, Marketing Par E Mail.
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Pascal Hoarau
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