Marketing Coordinator specializing in blockchain and NFT-based sports gaming projects, with a focus on strategic communication, partner engagement, and social media management. Currently leading marketing initiatives for Ballies, a sports gaming platform that has achieved 9,999 NFT sales and reached a 50,000 active user base as of 2024. Skilled in overseeing social media channels with a combined following of over 100,000, I drive brand growth by fostering strong connections with our audience and building meaningful partnerships with top crypto and eSports platforms. I am passionate about bringing innovative marketing approaches to the dynamic intersection of gaming, blockchain, and NFTs.
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Digital Marketing CoordinatorBallies Mar 2023 - PresentNairobi County, KenyaBallies is a Web3 sports gaming platform currently focused on basketball and football.Core Responsibilities: • Grew and managed social media across Discord, Instagram, and Twitter, building a combined following of 100k+ and driving community engagement. • Developed tailored social media strategies, enhancing brand visibility and fostering interactive conversations with the audience. • Led marketing campaigns from pre-launch activities, such as brand awareness initiatives, to… Show more Ballies is a Web3 sports gaming platform currently focused on basketball and football.Core Responsibilities: • Grew and managed social media across Discord, Instagram, and Twitter, building a combined following of 100k+ and driving community engagement. • Developed tailored social media strategies, enhancing brand visibility and fostering interactive conversations with the audience. • Led marketing campaigns from pre-launch activities, such as brand awareness initiatives, to post-launch support for new game releases and NFT collections.Key Achievements: • Supported the sale of 9,999 NFTs, selling out in just 14 minutes and contributed to establishing an active user base of 50,000 in 2024. • Established and strengthened partnerships with leading crypto and eSports platforms, including Blockchain Game Alliance and Global Sports Innovation Centre. Show less -
Regional CoordinatorMetacourt Ag Jan 2020 - PresentNairobiMetacourt AG is a Swiss-based company that originally created a platform to help African football clubs connect with European teams through a scouting app. Now, it’s expanding its focus into the world of blockchain, gaming, and NFTs. Through projects like Ballies, Metacourt is blending sports with innovative technology, creating new ways for fans to interact with sports in the digital world.Key Responsibilities and Achievements: • Established and grew social media channels on… Show more Metacourt AG is a Swiss-based company that originally created a platform to help African football clubs connect with European teams through a scouting app. Now, it’s expanding its focus into the world of blockchain, gaming, and NFTs. Through projects like Ballies, Metacourt is blending sports with innovative technology, creating new ways for fans to interact with sports in the digital world.Key Responsibilities and Achievements: • Established and grew social media channels on Instagram and Twitter, building a community of over 15k followers, enhancing brand visibility, and engaging audiences in the DeFi and GameFi spaces. • Secured strategic partnerships with industry leaders such as Hedera and Crypto.com, unlocking growth opportunities. A major milestone included partnering with the Swiss Digital Asset Institute to launch a DAO platform with NFTs 2.0 on the Hedera Hashgraph blockchain. • Collaborated with the Algorand Formula E team during the 2021/22 season to design and launch exclusive NFT helmets, creating unique fan engagement opportunities and showcasing our innovative approach to NFTs. • Launched a scouting app for football managers, simplifying video uploads, game analysis, and allowing easier access to player data for scouts. • Built cross-continental connections by establishing scouting partnerships between Kenyan and European football clubs, supporting talent exchange and growth in African sports. • Led operations in Kenya, managing teams across Mombasa, Nairobi, and Kakamega to capture high-quality football match footage each weekend. • Onboarded players onto our gaming platform, ensuring a seamless registration process and user experience. • Handled payroll for all team members, ensuring timely payments and operational efficiency across the team. Show less
Pascaline Muthoni Education Details
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Skylink Aviation SchoolAirline Flight Attendant -
Kiongwani Girls Secondary SchoolHigh School Diploma
Frequently Asked Questions about Pascaline Muthoni
What company does Pascaline Muthoni work for?
Pascaline Muthoni works for Ballies
What is Pascaline Muthoni's role at the current company?
Pascaline Muthoni's current role is Digital Marketing Coordinator.
What schools did Pascaline Muthoni attend?
Pascaline Muthoni attended Skylink Aviation School, Kiongwani Girls Secondary School.
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