Pascaline Ravera Email & Phone Number

Gammes ampoules et luminaires GSB (DIY retail)- Gestion et pilotage des gammes (suivi et analyse des principaux indicateurs de gestion)- Négociation et optimisation des conditions d’achat avec les fournisseurs européens et à l’import - Gestion des appels d’offres nationaux et internationaux - Développement des produits en fonction des évolutions du marché, des tendances et des besoins de la clientèle- Gestion de l’activité publi-promotionnelle nationale

Paris

Région De Paris, France

International Distribution - Consumer Goods• Sales Management: Key Accounts management, Export, B2B • Product Marketing: sourcing, suppliers negotiation and agreements, new products development, pricing, sales marketing tools creation (Product Data Sheet, pictures, packaging, technical and quality documentation etc.), products range management, margin control, stock and supply management, packing and delivery process management, private labels for customers, standards upgrading, packaging creation.• Business development: new markets, own brands, trade fairs

• Merchandising, pricing and inventory level in Digital Imaging department• Detect customers needs and advise them according to my product knowledge• Sales and negotiation of imaging solutions

Develop business in resellers by implementing marketing actionsand pipeline generation. Information and education of business partners. Sales tracking and analysis. Product, brand marketing and promotion.• Took charge of business partners (resellers) to develop IBM sales• Built business plans and marketing plans with partners• Acted as liaison between the business partner and IBM• Planned, managed and executed sales and marketing campaigns: lead generation, client events, sales challenges, training, sales promotion.• Worked with sales teams for outbound marketing and prospecting campaigns.• Assigned to secure product and price promotion in resellers• Experienced in sales training for business partners• Deployed and managed marketing programs in several countries (Southwest Europe)

Manage Software business in IT reseller specialized in B2B. Marketing plans with brands, sales tracking, partners relationship, marketing analysis (competition and technology), range products management.• Managed the range of software products (Adobe, Autodesk, Microsoft, Symantec)• Adapt offers with pricing and promotion according to our market (customers and competitors)• Experienced in e-marketing and promotion: conceptualized and updated on-line shop, created white papers, built briefs for e-mailings, e-catalogues and paper catalogues.• Coordinated and implemented sales and marketing activities: sales promotions, blitz and incentives, training.

• Technology and Competitive studies: analyzed Promotion and Advertising agencies environment in the area (opportunities and threats).• Internal diagnostic: analyzed strengths and weaknesses.• Developed business plan for Artemis and its web department (recommendations).

Master 2, Sales And Marketing Management

Alternate Work at IBM

Professional License, Company Management. Trade And Distribution

Dut, Marketing Sales