Pascal M.

Pascal M. Email and Phone Number

IT Project Lead, Workforce Solutions @ BRINE SA
Zurich, Switzerland
Pascal M.'s Location
Zurich, Zurich, Switzerland, Switzerland
Pascal M.'s Contact Details

Pascal M. work email

Pascal M. personal email

Pascal M. phone numbers

About Pascal M.

● Experienced Online Marketing Manager with 14+ years in international markets. ● Expert in Performance Marketing (SEA, Display Advertising, Social Media and Direct Marketing). ● Proven track record of increasing SEA efficiency by +300% or conversion value by 30%. ● Skilled in strategic development, team leadership, and multichannel marketing. ● Passionate about innovative digital strategies to enhance customer interactions.● MAS in Management, Technology, Economy (ETH Zürich) and MA in Media and Communication (University of Fribourg i.Ü.).

Pascal M.'s Current Company Details
BRINE SA

Brine Sa

View
IT Project Lead, Workforce Solutions
Zurich, Switzerland
Website:
brine.ch
Employees:
33
Pascal M. Work Experience Details
  • Brine Sa
    It Project Lead, Workforce Solutions
    Brine Sa
    Zurich, Switzerland
  • Insurando Ag
    Team Lead Online Marketing Manager
    Insurando Ag Oct 2022 - Jun 2023
    Zurich, Zurich, Switzerland
    • Oversaw all marketing activities and led the online marketing team.• Directed the strategic and operational development of search engine advertising (SEA) for two brands.• Spearheaded the strategic planning and execution of display, social, and direct marketing campaigns.
  • Jobcloud Sa | Jobup.Ch - Jobs.Ch
    Sea & Performance Marketing Manager
    Jobcloud Sa | Jobup.Ch - Jobs.Ch Aug 2016 - Sep 2022
    Zurich, Zurich, Switzerland
    • Driving strategic and operational development of Search Engine Accounts (SEA) across multiple brands.• Led and enhanced dynamic remarketing, display, and social media marketing campaigns.• Built and implemented the B2B search engine marketing and display advertising for multiple brands.• Monitored KPIs and developed comprehensive management reports.
  • Hotelplan Suisse
    Online & Performance Specialist (Sea)
    Hotelplan Suisse Feb 2013 - Jul 2016
    Glattbrugg, Zürich
    • Led strategic development of Search Engine Advertising and managed the SEA agency.• Established and optimized Google Hotel and Tripadvisor Ads campaigns.• Enhanced multichannel reporting by integrating Google Analytics, Google Ads, and SAP data.• Directed various web projects, including the redesign of the newsletter.
  • Omnicom Media Group Schweiz Ag
    Sem Manager
    Omnicom Media Group Schweiz Ag Mar 2012 - Sep 2012
    Oerlikon, Zürich
    • Operative planning, accomplishment and optimization of SEA campaigns of international companies• Reporting, insights and analysis of SEA campaigns
  • Swatch Ltd.
    Project Leader Internet
    Swatch Ltd. Mar 2010 - Feb 2012
    Biel/Bienne
    • Coordinated design and concept development across various Swatch websites.• Redesigned multiple website sections, including Proteam, MTV Playground, Shoot My Ride, TTR Tour, and online manuals.• Conducted independent copywriting in German,French, English, and Spanish, and managed globalnewsletter deployment aligned with international marketing and launch strategies.
  • The Ccg Group, Inc.
    Web Marketing Analyst
    The Ccg Group, Inc. Jul 2009 - Oct 2009
    Palo Alto, San Francisco Bay Area
    •PPC Management, SEO enhancement, Web Site Optimization, Social Media Marketing, Multichannel strategy
  • Touring Club Suisse
    Administrateur E-Commerce
    Touring Club Suisse Aug 2008 - Jan 2009
    Vernier, Genève
    • Administration / monitoring of e-commmerce platform, creation of statistics and reportings • Working on the conception of new website, find best practice criteria, competitive analysis, usability etc. • Coordinatinon of Social Media Marketing activities and designing as well as creation of Facebook Fanpage.
  • Ebay
    Direct Marketing Intern
    Ebay Apr 2007 - Nov 2007
    Bern Area, Switzerland
    • Independent planning and coordination of Direct Marketing activities

Pascal M. Skills

Sem Online Marketing Online Advertising Digital Marketing Web Marketing E Commerce Marketing Communications Marketing Strategy Social Media Advertising Web Analytics Search Advertising Direct Marketing Social Media Marketing Google Adwords Public Relations Mobile Marketing Online Marketing Product Development Marketing Shopify Digital Strategy

Pascal M. Education Details

Frequently Asked Questions about Pascal M.

What company does Pascal M. work for?

Pascal M. works for Brine Sa

What is Pascal M.'s role at the current company?

Pascal M.'s current role is IT Project Lead, Workforce Solutions.

What is Pascal M.'s email address?

Pascal M.'s email address is pmaeder@me.com

What is Pascal M.'s direct phone number?

Pascal M.'s direct phone number is +41 22 707 *****

What schools did Pascal M. attend?

Pascal M. attended Eidgenössische Technische Hochschule Zürich, Université De Fribourg/universität Freiburg, Université Catholique De Louvain.

What are some of Pascal M.'s interests?

Pascal M. has interest in Science And Technology, Education, Economic Empowerment.

What skills is Pascal M. known for?

Pascal M. has skills like Sem, Online Marketing, Online Advertising, Digital Marketing, Web Marketing, E Commerce, Marketing Communications, Marketing Strategy, Social Media, Advertising, Web Analytics, Search Advertising.

Who are Pascal M.'s colleagues?

Pascal M.'s colleagues are Ali Usman, Manuel Josef Kenzelmann, Pierre Doyen, Patricia Steinitz, Giuseppe Orsino, Pietro Lasala, Moreno Ciravolo.

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