Pascal Routhier

Pascal Routhier Email and Phone Number

Partner, Head of Strategy at Rethink @ Rethink
Pascal Routhier's Location
Montreal, Quebec, Canada, Canada
Pascal Routhier's Contact Details

Pascal Routhier personal email

n/a
About Pascal Routhier

I help to make sense out of chaos and connect with audiences who generally don't care much.

Pascal Routhier's Current Company Details
Rethink

Rethink

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Partner, Head of Strategy at Rethink
Pascal Routhier Work Experience Details
  • Rethink
    Partner, Head Of Strategy
    Rethink Nov 2019 - Present
    Vancouver, Bc, Ca
  • Rethink
    Strategy Director
    Rethink Apr 2017 - Nov 2019
    Vancouver, Bc, Ca
  • Hec Montréal
    Lecturer
    Hec Montréal Aug 2016 - Present
    Montréal, Québec, Ca
    Course : Communication marketingPrograms : Bachelor + Master + Postgraduate Degree
  • Cossette
    Strategic Planner
    Cossette Jul 2012 - Apr 2017
    Quebec City, Quebec, Ca
    Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal.
  • Bespoke
    Founder, Researcher And Strategist
    Bespoke Dec 2009 - Jul 2012
    Business development, research protocols, recruitment, data collection and analysis, marketing strategy. BeSpoke is a marketing research and strategy firm, specialized in field research (including commercial ethnography).
  • Reveeco
    Director Of Sales And Marketing
    Reveeco May 2010 - May 2012
    My responsibilities included business development, branding, management of customer relationships, and company representation in various exhibitions and conferences. Reveeco has invented the EcoVéa, the most intelligent and ecological shower in the world, which allows savings of up to 80% water and energy without sacrificing flow. The technology is based on water analysis, treatment and reuse.
  • Loto Québec
    Product Manager
    Loto Québec Dec 2008 - May 2010
    Montréal, Québec, Ca
    My tasks included instant (and TV) lottery product development and management, with an emphasis on the young adult market in Quebec. I was also appointed to act as the Marketing Department's project manager in a strategic development and innovation initiative, aiming next-gen lottery products.
  • Hec Montreal
    Marketing Analyst
    Hec Montreal May 2009 - Aug 2009
    Montréal, Québec, Ca
    I took part in an deep ethnographic research project on the lifestyle and media consumption of the "urban and influential youth" of Montreal for Newad. I contributed to the collection and analysis of field data. Each of participants in the study was followed over a three week span, through their movements, parties, events, etc.The research has identified many insights that served Newad's business development.
  • Hec Montreal
    Marketing Analyst
    Hec Montreal Oct 2008 - Apr 2009
    Montréal, Québec, Ca
    I participated in a in-depth ethnographic study for a major Montreal newspaper.My responsibilities included data collection (in situ observation, interviews at home) and analysis. I also produced strategic recommendations, many of which have been put in practice.The study provided new insights to managers on the reading habits of the consumers, as well as the symbolic meaning of the newspaper in their lives.
  • Hec Montreal
    Course Assistant
    Hec Montreal Jan 2007 - May 2007
    Montréal, Québec, Ca
    Preperation, coordination and correction work, as an assistant for Mr. Jean-Jacques Stréliski for the course "La marque" ("The Brand"), part of the D.E.S.S. (Specialized Graduate Diploma) in marketing communication.
  • Loto-Québec
    Product Manager
    Loto-Québec Jun 2004 - Jul 2006
    Montréal, Québec, Ca
    My tasks included the development and management of instant lottery products.

Pascal Routhier Skills

Marketing Strategy Marketing Communications Marketing Marketing Research Strategy Strategic Planning Business Strategy Market Research Social Media Customer Insight Strategic Communications Product Management Business Development Management Brand Management Market Analysis Integrated Marketing Crm Ethnography Branding And Identity Consumer Insights Product Development Qualitative Research

Pascal Routhier Education Details

  • Hec Montréal
    Hec Montréal
    Marketing
  • Hec Montréal
    Hec Montréal
    Marketing
  • Norwegian School Of Economics (Nhh)
    Norwegian School Of Economics (Nhh)
    As Part Of An Exchange Semester

Frequently Asked Questions about Pascal Routhier

What company does Pascal Routhier work for?

Pascal Routhier works for Rethink

What is Pascal Routhier's role at the current company?

Pascal Routhier's current role is Partner, Head of Strategy at Rethink.

What is Pascal Routhier's email address?

Pascal Routhier's email address is pa****@****eco.com

What schools did Pascal Routhier attend?

Pascal Routhier attended Hec Montréal, Hec Montréal, Norwegian School Of Economics (Nhh).

What are some of Pascal Routhier's interests?

Pascal Routhier has interest in Social Services, Arts And Culture.

What skills is Pascal Routhier known for?

Pascal Routhier has skills like Marketing Strategy, Marketing Communications, Marketing, Marketing Research, Strategy, Strategic Planning, Business Strategy, Market Research, Social Media, Customer Insight, Strategic Communications, Product Management.

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