I marketed a 100% cloud-based ERP in Canada, a payment solution in the US, and a fintech offering to Acceo clients, while generating brand awareness, differentiation, and demand.Previous duties: I marketed and directed the product evolution of several solutions in a variety of industries, namely, retail, distribution, childcare services, construction, and municipalities.In particular, I am responsible for:Planning, prioritizing, and monitoring overall marketing strategy (digital and traditional)Managing and coaching a team (including advisors, specialists, product managers, and analysts)Developing, presenting, and monitoring marketing budgetsMonitoring the life cycle of products and guiding appropriate actionAnalyzing various markets and business opportunities Effective promotion of a consistent brand image Lead generationDirecting and monitoring different digital tactics (e.g., SEO, SEM, AdWords, nurturing, social media)Supervising the creation and optimization of product websitesEfficient communication with clients and prospects Leading the coordination of trade shows, events, training courses, and promotionsDesigning marketing and sales tools to decrease sales cycle timesNegotiating agreements and maintaining our relationships with partners and suppliersImplementing and improving our tools (such as CRM and marketing automation)Measuring processes and results and continuously adapting to changing circumstances