Pascha Cain Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Portland, Oregon, United States

I create wealth for others through real estate investment.

Portland, Oregon Area

Oversaw the strategic planning, product merchandising, GTM strategy and brand marketing for Training and Sportswear Apparel, Women's and Young Athlete's for North America.

Portland, Oregon

• As the head of Originals, contributed to adidas's resurgence in the North America footwear industry to become the 2nd biggest footwear brand.• Led the strategic planning and brand marketing for adidas US Originals, delivering unprecedented growth, profitability, consumer advocacy (NPS), and market share.• Repositioned Originals, reconnecting consumers with culture through collaboration with rappers and artists, including Kayne West, Pharrell, Pusha T and A$AP Ferg• Relaunched Stan Smith and Superstar in the North America Market, tripling market share and making Superstar the best selling shoe of 2016.

Portland, Oregon Area

• Led the merchandising and local market product creation business unit for adidas North America Originals• Reset the business for accelerated growth, through franchise management, go-to-market strategies, product segmentation, distribution and aspirational product tied to strong US consumer insights. • Created a US Hype business model based on brand stories tied to strong US cultural moments, sell-thru 100% in hours

Nl

• Authored a brand positioning strategy for Asics Lifestyle that rebuilt the organization, reset the product portfolio, launched a new retail concept and created market and channel that accelerated growth.• Responsible for category P&L, category financial planning, forecasts and monitoring

Nike Bv

• Drove the vision and strategic initiatives for the Western Europe Sports lifestyle distribution channel for footwear, $433M annual futures revenue.• Led the differentiation and segmentation strategies for NSW FW, $1.1bn, including Icon and Franchise Management; tracking and managing eight key models across WE.• Develop fact-based direct assortment, differentiation and GTM strategies for the Sports lifestyle channel, including Footlocker Europe and JD, to fuel growth.

• Defined, led and executed the Sportswear strategic plan and initiatives, delivering to $285M net revenue, +20% FY09 for Northern & Central Europe• Led and managed the category budget, forecasting, planning, and gross-to-net.• Managed a cross-functional team including: apparel and footwear merchandising, sales, and brand

Hilversum, Nl

*Managed $440 gross million footwear running business in FY08, delivering +3% net revenue, during a global footwear category restructure. *Led the Running footwear strategic plan and initiatives by defining objectives, managing gross margins and positioning the business towards a CAGR +8%.*Spearheaded the EMEA consumer insights and helped define the brief for the LunarGlide, one of the most successful Running product launches in Europe.*Defined regional category strategic direction, initiatives, and business objectives as member of the Running leadership team. *Managed a profitable product portfolio through a franchise strategy, Core Running dependency management, new market opportunities (ie Emerging Runner) and gender balance.*Built and merchandised an EMEA relevant product line based on consumer, channel, market and account needs.*Influenced and steered Global Product team strategies to ensure European relevant needs were met.

Hilversum, Nl

*Provided European consumer, channel and market expertise to Global, influencing new product concepts and innovations.*Developed and led the footwear strategic plan by: defining seasonal objectives and initiatives; setting and delivering revenue and gross margin targets; defining merchandising strategies; and maximizing sku productivity.*Instrumental leader on the Women’s Category core team helping shape the strategic vision and initiatives for the region.*Briefed and delivered regional product creation to meet additional market needs.*Led the research, brief and insights for the Freestyle dance opportunity in Europe.