Evangelizing content marketing, identifying opportunities and crafting targeted programs, and selling through custom content and media campaigns. Programs leverage premium influencer network, native distribution and targeted amplification across PMD social platforms (Facebook, Instagram, Twitter and Pinterest).

Consulting on digital marketing, brand positioning and custom content programs for brands, media companies, start-ups and nonprofits.Recent projects include... • Developing branded content for a premium television network and a luxury automotive brand• Creating a story-driven cause marketing site for a global investment bank• Crafting a communications platform for a nonprofit dedicated to using live music to build communities within affordable housing facilities• Naming and brand strategy for food industry start-up

Develop targeted go-to-market sales strategies for growing revenue in the Life section, focused on effective content-based advertising and sponsorship opportunities within digital, mobile and print USA TODAY platforms.• Content and Audience Evangelism: Champion unique USA TODAY Life section editorial and audience value within the organization and externally to endemic (entertainment industry) and non-endemic advertisers. Package content/audience with relevant behavioral and geographic targets for national-to-local advertising across Gannet Digital Network of 81 local newspaper and 23 local TV sites.• Product Evolution: Identifying opportunities within existing content mix to be leveraged as sponsorship opportunities. Work in partnership with general management and editorial representation to identify and develop new editorial content experiences that address unmet market needs—for advertisers and audiences.• Custom Content Development: Design unique native advertising packages to meet specific marketer objectives for audience targeting and brand affinity.Developed programs for such clients as Amway, Chevy, Embassy Suites, March of Dimes, Pepsi, USA Networks.

Managed all interactive accounts and project-based relationships. Led engagement teams of creative, strategy and project management. Introduced unprecedented client-service practices and business rigor, and managed more than $6M of business across several industry verticals.Clients include Bank of America, Boost Mobile, Ca, Consumer Reports, NFP, Port Authority of New York & New Jersey, Schering-Plough.

Led the client experience, working closely with clients throughout the conception and development phases to ensure the highest level of satisfaction. Won and oversaw more than $10M in business for clients from a wide range of industries. Clients included ABC Cable Networks, Cablevision Networks, Conde Nast, Disney Publishing, Goldman Sachs, JPMorgan Chase, Mercedes-Benz USA, NFL, NBA, Philips Lighting, Universal Television Networks, Viacom Networks.