Pasha Irshad Email and Phone Number
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𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. This belief led me to co-found Shape & Scale with Suzanne Block. We orchestrate growth for our clients through PR, RevOps, and HubSpot. PoV, people, processes, and technology. That's what we do. And we do it for SaaS and technology companies – from seed to SME. 𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. For ten years, I worked as a waiter, bartender, and bar manager in the service industry.It taught me more than I could imagine.A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. I guess you could call that full-stack 📚?Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.Of all the clients I've worked with, the ones that succeed understand these three fundamentals: • The 𝙥𝙤𝙬𝙚𝙧 of alignment. • The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.• The 𝙣𝙚𝙚𝙙 for product market fit.Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲• Go-to-market strategy• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)• Demand generation and demand capture (Programmatic, Paid Social, Search)• Data and analytics (GA4, anyone?)
Shape & Scale
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Co-FounderShape & Scale Jun 2022 - PresentWashington Dc, Dc, Us -
MemberPavilion May 2022 - PresentNew York, Ny, Us -
MemberRevgenius Mar 2022 - PresentNew York, Us -
SprocketeerSprocketeer (Formerly Hubspot Super Admin) Apr 2022 - PresentMidwest, UsWe are Sprocketeers looking to level up our HubSpot + RevOps chops.We fight obscurity with clarity & dance when the flywheel spins! -
Vice President, DigitalMerritt Group Aug 2020 - Jun 2022Mclean, Virginia, UsIn the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.Current Responsibilities Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency. Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors. -
Senior DirectorMerritt Group Jul 2019 - Aug 2020Mclean, Virginia, UsImpact• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.ResponsibilitiesConcept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. -
Director Of Digital MarketingMerritt Group Dec 2015 - Jul 2019Mclean, Virginia, UsConcept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. Select Accomplishments:• Secured and managed over $500,000 in new business over one year through the newly formed digital practice.• Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.• Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.• Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue. -
Director Of Creative ServicesMerritt Group Nov 2013 - Nov 2015Mclean, Virginia, UsLed a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management. -
Senior Project ManagerBluetext 2013 - 2013Washington, Dc, UsManaged all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.Select Accomplishment:• Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects. -
Senior Account ExecutiveAkqa 2012 - 2013San Francisco, Ca, UsOversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.Select Accomplishments:• Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.• Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms. -
Creative Services ManagerMerritt Group 2010 - 2012Mclean, Virginia, UsLead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. Select Accomplishments:• Increased revenue by 50%, from $350,000 to $750,000 within first six months. • Grew revenue from $750,000 the first year to over $2 million within two years.• Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. • Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.• Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue. -
Account ExecutiveGreenfield/Belser Ltd. 2008 - 2010Washington, Dc, UsPlanned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.Select Accomplishments:• Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.• Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.
Pasha Irshad Skills
Pasha Irshad Education Details
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University Of MarylandCommunication -
Cxl
Frequently Asked Questions about Pasha Irshad
What company does Pasha Irshad work for?
Pasha Irshad works for Shape & Scale
What is Pasha Irshad's role at the current company?
Pasha Irshad's current role is Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | HubSpot Certified Trainer.
What is Pasha Irshad's email address?
Pasha Irshad's email address is pa****@****ail.com
What is Pasha Irshad's direct phone number?
Pasha Irshad's direct phone number is +170339*****
What schools did Pasha Irshad attend?
Pasha Irshad attended University Of Maryland, Cxl.
What are some of Pasha Irshad's interests?
Pasha Irshad has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Pasha Irshad known for?
Pasha Irshad has skills like Digital Strategy, Social Media Marketing, Advertising, Seo, Integrated Marketing, Project Management, Strategy, Business Development, Online Advertising, Google Analytics, Brand Development, Crm.
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