Pasha Sochnev Email & Phone Number

Los Angeles, California, United States

Leading the ongoing re-platforming of multiple ecommerce sites, driving team efforts to enhance product features and optimize user experience for sustained growth.

Los Angeles, California, United States

- Developed a custom ERP/CRM/Site, enhancing the performance of a 5-person team by 20x.- Created a custom packaging catalog management system enabling a "launch in 10 min."- Developed a website with 30 PLPs, 200+ PDPs, and 100+ content pages.- Developed an inspiration gallery with ~100 customer packaging examples in 3D/AR.- Achieved <2s page load speed & a 90+ PageSpeed rank, outperforming 9/10 competitors.- Developed an end-to-end buying experience: configuration, design, cart, checkout.- Integrated CloudLab as embeds & via API (editor, 3D, dieline, PDF, models, projects).- Developed a lifelike design visualization for white, kraft, metal, clear materials.- Developed a Google Product Feed management system with price auto-update.- Simplified Customer<>Prepress interaction, messaging, file exchange, & proofing.- Developed a CRM with DAM, 1-click vectorization, and multi-source data enrichment.- Developed order management, fulfillment, and shipment tracking.- Implemented comprehensive product analytics and embedded metrics.- Developed Sales, COGS, Activity, and other reports.- Developed internal tools, secret weapons, and created unfair advantages.

Greater Los Angeles Area

- Incorporated the company in the US (as a Delaware C Corp).- Marketed Gmoji as Giftmoji (trademark, domains, social accounts).- Managed relations with partners like BHN Blackhawk Network, TangoCard, etc.- Designed most marketing materials used in the US market.- Presented Giftmoji to the MARS global marketing team.- Developed the Giftmoji website to demonstrate product features (sending gifts as links).- Managed the development of the web-based Giftmoji Widget.

Greater Los Angeles Area

Digital Room is an equity-backed $400MM e-Commerce company serving Small & Medium-Sized Businesses with printed products, short-run packaging, and decorated soft promotional products. Joined the company in 2008 when it had less than 50 employees, and participated in multiple projects helping the company achieve 30x growth in 10 years.- Managed UPrinting.com (SMB-focused, "bring-your-own-file", biggest portfolio brand).- Managed the DIY family of products: YouPrint, PrintsMadeEasy, Postcards.com, etc.- Designed & managed PrivatePrintStore.com (white-label corporate printing platform).- Managed PrintRunner re-platforming & re-launch on DR infrastructure.- Managed post-acquisition integration of ColorFX (wholesale trade printer).- Researched custom apparel & promo products and managed BIC integration.- Managed post-acquisition integration of Packola.com (custom packaging).- Designed & launched multiple online design tools for various print products.- Managed development, design, cross-functional teams, and led Scrum ceremonies.

Los Angeles Metropolitan Area

- Developed a print-on-demand website, designed 100+ customizable templates.- Executed a go-to-market via SEO strategy and ranked #1 for 10+ keywords in Google.- Processed 1000+ orders from US & Canada