Pashea Benton

Pashea Benton Email and Phone Number

Head of Customer Relationship Management | Brand and Advertising @ MassMutual
Hartford, CT, US
Pashea Benton's Location
Greater Hartford, United States, United States
Pashea Benton's Contact Details

Pashea Benton work email

Pashea Benton personal email

Pashea Benton phone numbers

About Pashea Benton

At MassMutual, my leadership in Customer Relationship Management is defined by a deep commitment to leveraging first-party data to craft personalized, data-driven marketing experiences through email, in app messaging, direct mail and more. With the support of my CRM team, we've excelled in deploying sophisticated email strategies and journey automation to engage both B2B and B2C audiences effectively.My expertise in utilizing Salesforce Marketing Cloud has been instrumental in enhancing customer engagement and retention. Collaborating with cross-functional teams, we've aligned our CRM initiatives with broader brand and business objectives, ensuring that every campaign delivers impactful and measurable results.

Pashea Benton's Current Company Details
MassMutual

Massmutual

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Head of Customer Relationship Management | Brand and Advertising
Hartford, CT, US
Website:
massmutual.com
Employees:
12885
Pashea Benton Work Experience Details
  • Massmutual
    Head Of Customer Relationship Management | Brand And Advertising
    Massmutual
    Hartford, Ct, Us
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  • Massmutual
    Head Of Customer Relationship Management | Brand & Advertising
    Massmutual Feb 2021 - Present
    Springfield, Massachusetts, Us
    I lead a team of talented CRM marketers as a center of excellence for the organization within Marketing & Brand. I am passionate about activating first party data and insights to create relevant and personalized experiences through integrated marketing campaigns. I specialize in email strategy/journey automation via SFMC in support of brand, distribution partners, and through B2B and B2C audiences.
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  • Massmutual
    Head Of Digital Marketing | Client Acquisition & Retention
    Massmutual Apr 2019 - Feb 2021
    Springfield, Massachusetts, Us
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  • Massmutual
    Marketing Director, Customer Experience Group | Client Acquisition & Retention
    Massmutual Feb 2013 - Apr 2019
    Springfield, Massachusetts, Us
    Manage Client Acquisition email and direct mail campaigns which drive leads and sales to various distribution channels, including prospect and client efforts, as well as lead nurturing and remarketing.Areas of focus:* Lead Generation* B2C and B2B marketing* Marketing automation* Client communications* Client relationship marketing development* Client life-cycle management
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  • Massmutual
    Marketing Consultant
    Massmutual Apr 2010 - Feb 2013
    Springfield, Massachusetts, Us
    Developed infrastructure for Direct-to-Client marketing campaigns, encompassing B2C and B2C communication strategies, logistics, and creative development. Produced award winning client testimonial stories.
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  • Massmutual
    Marketing Specialist
    Massmutual Apr 2008 - Mar 2010
    Springfield, Massachusetts, Us
    Developed and published monthly communications for advisor field force. Provided marketing consultation and support for multiple business lines.
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  • Limra
    Limra Marketing Committee
    Limra Apr 2021 - Present
    Windsor, Ct, Us
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  • Springfield Museums
    Marketing Committee - Springfield Museums
    Springfield Museums Jun 2020 - Present
    Springfield, Ma, Us
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  • Tedxspringfield
    Marketing Team Lead
    Tedxspringfield May 2013 - May 2017
    Marketing and logistics planning for TEDxSpringfield event.
  • Hartford Courant
    Marketing Specialist
    Hartford Courant May 2005 - Dec 2008
    Hartford, Ct, Us
    Developed and executed integrated marketing programs that successfully drove readership and single copy sales, leveraging customer insights and research. Coordinated local media buys and developed advertising content.
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Pashea Benton Skills

Marketing Marketing Communications Advertising Social Media Marketing Marketing Strategy Integrated Marketing Email Marketing Product Marketing Newsletters Online Marketing Research Social Media Creative Direction Direct Marketing Digital Marketing Social Networking Time Management Online Advertising Crm Photography Leadership

Pashea Benton Education Details

  • Eastern Connecticut State University
    Eastern Connecticut State University
    Business Administration Mktg
  • Nichols College
    Nichols College
    Business
  • Nichols College
    Nichols College
  • The Woodstock Academy
    The Woodstock Academy

Frequently Asked Questions about Pashea Benton

What company does Pashea Benton work for?

Pashea Benton works for Massmutual

What is Pashea Benton's role at the current company?

Pashea Benton's current role is Head of Customer Relationship Management | Brand and Advertising.

What is Pashea Benton's email address?

Pashea Benton's email address is pa****@****hoo.com

What is Pashea Benton's direct phone number?

Pashea Benton's direct phone number is (413) 788*****

What schools did Pashea Benton attend?

Pashea Benton attended Eastern Connecticut State University, Nichols College, Nichols College, The Woodstock Academy.

What are some of Pashea Benton's interests?

Pashea Benton has interest in Writing, Consumer Behaviorial Science, Cooking, Gardening, Being Creative With The Kiddos, Hiking With My Aussie Dog Jack, Baking, Reading, New Technologies, Photography.

What skills is Pashea Benton known for?

Pashea Benton has skills like Marketing, Marketing Communications, Advertising, Social Media Marketing, Marketing Strategy, Integrated Marketing, Email Marketing, Product Marketing, Newsletters, Online Marketing, Research, Social Media.

Who are Pashea Benton's colleagues?

Pashea Benton's colleagues are Li Ping (Kathy) Wang, Lutcf, Richard Gough, Keri Lehman, Jim Snyder, Danielle Cunningham, Karen Perjak, Lori Waters.

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