Pasi Hakala Email & Phone Number

Profitable acquisition and management of Finnair Plus partners. Budgeting and process development responsibility to support loyalty program’s strategic targets and KPI’s.

Active negotiations, contract creation and implementation of new loyalty program partners. Increasing number of loyalty members through partnerships.

Responsible of internet sales and loyalty program partnerships in Finland, Scandinavia, Baltics and ECE Countries. Monitoring and increasing sales towards set targets and building a profitable partnership network.

Frequent flyer program development together with Marketing Communication and Sales Unit’s. Generating additional revenues through partnerships and Finnair’s loyalty member base.

In charge of own key corporate customer portfolio, including bid- and contract management. Coordinator of Area’s AMEX Business Travel cooperation, mainly to Nordic Countries, Central Europe and UK.

B to B marketing planning and implementation, bid- and contract management for multinational clients, corporate travel product development, CRM development and corporate online sales.

Launching STA Travel operations in Finland, manager of Area Interactive, implementing quality certification based on Malcolm Baldrige Award.

Head of Ticketing and Pricing functions at HQ.

Establishing Area’s Nego-fare concept and supervisor for implementation team.

Pricing and ticketing tasks at Group & Production Department.

Specialist Qualification In Management (Jot - Johtamisen Erikoisammattitutkinto)

Bachelor’S Degree, Tourism And Travel Services Management