I guide entrepreneurs through the process of mapping and analyzing their Sales and Marketing flows.Building a process is not easy, doing it in an increasingly digitalized context is even more challenging, which is why it's important to have an analytical and data-driven approach.Implementing CRM solutions and building a solid foundation for careful data collection is the starting point for developing the entire digital ecosystem.www.pasqualecaiazzo.com

In my work experience as a CRM consultant, I map and analyze business processes in order to identify and implement the most suitable CRM solution for Evermind's clients. The goal is to improve the efficiency of sales and marketing processes, gather information in a timely manner, and automate where possible.

As a PM, or "Master of Arts" at Guilds42, I manage teams of "apprentices" to meet the needs of a "Patron" company.I lead teams of 6-8 people on pilot projects, lasting 6 weeks and divided into 3 sprints.In a training context, the objective is to deliver results for the client, but I also focus on giving the "apprentices" the tools they need to approach the digital work world with the right mindset.Project types include:CRM & SalesLead GenerationAdvertising

Renaissance-style workshops are created to strengthen the digital competencies of Italian companies. Apprentices are trained and mentored in the workshops to develop skills through practical methods and operating models, testing their learning progress through the management of real-life company projects that pay for this service. The development of digital skills is crucial in strengthening the economic system of Italian businesses, and new models are needed to foster training, shared experiences, and competency building.

I support and help Italian companies in defining and developing their digital strategies.As part of an outsourcing Chief Digital Officer team, we analyze and map internal and external processes, identify weaknesses, and study solutions to optimize resources and minimize waste.• Internal process mapping• Sales process mapping• Market & competitor analysis• Training on specific digital aspects• CRM implementation• Creation and management of social advertising campaigns• Development of basic automations

Management of PPC/Digital Advertising campaigns for multiple clientsBudget management, A/B testing of ad creatives, keyword research, audience analysis, and optimization of conversions and KPIsData analysis of campaign performance and creation of monthly reports on actions and strategies to be implementedConducting advertising campaign auditsMain channels: Facebook ADS, Instagram ADS, Google ADS, Youtube ADS, and LinkedIn ADS

As the point of contact for Italian users, the following responsibilities are required:• Respond to requests for information and problem resolution through both telephone and email support tickets;• Contribute to the improvement of internal services, user experience, processes, and tools;• Provide support to the Fleet & Operations team;• Map the acquisition processes and identify pain points for users.

• Hostels: Social Media Manager, Assistant Manager & Receptionist• Tour guide• Sale of tours and tourist packages• European Volunteer Project in Iceland

• Research, analyze, and suggest on-site activities;• Prepare presentations and pitches to present the activity to Italian Tour Operators;• Study the local reality and create a manual on best practices for Italians on their first trip to local communities;• Organize and lead excursions;• Conduct tour leading activities for Italians.

• Through constant monitoring of project costs, revenues, billing and liquidity, identify any possible sources of extra costs or delays;• Support the Project Manager and the Management in defining and updating the project budgets, providing all the necessary reporting;• Coordinate the collection and analysis of actual data, processing preliminary data for deviation analysis, investigating the related causes and evaluating possible solutions;• Coordinate the collection, control and consolidation of data required for monthly reporting, checking the data during the process and comparing it to the budget limits.

• Examine documents, materials, or products and monitor work processes to assess their completeness, accuracy, and conformance to standards and specifications.• Review documents such as production schedules, work orders, or staffing tables to determine personnel or material requirements, or to establish material priorities.• Confer with department supervisors or other personnel to assess progress and to discuss any necessary changes.• Revise production schedules as required due to design changes, labor or material shortages, backlogs, or other interruptions, in collaboration with management, marketing, sales, production, or engineering.• Confer with establishment personnel, vendors, or customers to coordinate production or shipping activities and resolve complaints or eliminate delays.• Record production data, including the volume produced, consumption of raw materials, and quality control measures.• Requisition and maintain inventories of materials or supplies necessary to meet production demands.• Calculate required amounts of labor or materials, manufacturing costs, or wages using pricing schedules, adding machines, calculators, or computers.• Distribute production schedules or work orders to the appropriate departments.• Compile information such as production rates and progress, materials inventories, materials used, or customer information to complete status reports.