Launching Jotto, HR software designed to enhance, integrate, and simplify HR processes. I support product teams in organizing the work, focusing on the goals and outcomes we aim to achieve according to the strategy, from the discovery phase to the product delivery.At the same time, I’m restructuring the product development process and implementing OKRs.

As a Product Manager, I worked together with designers, developers, and marketers on the design and development of digital products for our clients. From the discovery phase to launch, I handled all the analysis about market, business objectives, user behaviors, needs and desires. I defined roadmaps, prioritized activities, organized development sprints using Lean, Agile, Design Thinking, and Growth Marketing methodologies.Main digital products I’ve worked on:- MyGS1: private area for GS1 Italy customers.- Formazione CNI: learning platform for engineers.- DifferENTI: data dashboard about recycling in Italy for CONAI.- Uliveto’s Rush&Win: prize drow platform for Uliveto’s water brand.

I worked on business models, product management, business strategy, competitive e market analysis, customer journeys, marketing and go-to-market strategies.

I led the growth of Travel Appeal / Data Appeal dashboards based on AI and semantic engines, working on product design, marketing and product management, as well as data analysis.I was responsible for Big data analysis and reporting about online reputation and sentiment with the purpose to understand user’s behaviours, needs and the perception of tourism spots across their overall holiday experience.Researches and analysis in many other industries like retail, real estate, financial, telco, energy & utilities, manufacturing, etc.
Market research and Product competitor analysis.Sales and marketing support for key clients and actions based on data analysis.Trainer for tourism professionals and students; Public speaker. I was responsible for destinazionedigitale.it, prize, magazine and "observatory" on the state of Italian digital tourism.