Marketing Director
Asbury Park, Nj
As a marketing professional, I have directed various projects at all stages for the Asbury Park waterfront, a popular destination for retail, food and beverage, arts, and entertainment with over 3,500,000 guests annually. I developed and executed a marketing strategy for the Asbury Park Boardwalk and its high-profile concert and event venues (The Stone Pony, Convention Hall, Paramount Theatre), targeting both consumer and business audiences (including commercial leasing, sponsorships, and investor collateral). I collaborated with stakeholders including tenants, venue partners, sponsors, city entities, and the master developer, and received extensive press coverage from leading outlets such as The New York Times, The Today Show, Esquire, Vogue, and Money Magazine. In addition, I was a member of the development team for the Wooden Walls Project, a public arts initiative that gained international recognition and earned media from outlets such as CBS Sunday Morning and Juxtapoz Magazine. I also launched the Smartify app to increase engagement with murals and artists. I also built strategic relationships with local schools and government entities, and assisted in launching internationally known arts and music initiatives. As an experiential marketing specialist, I integrated retail, food and beverage, entertainment, and the arts, and I evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.