Giordani (Giordi) Pasqualon Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo

São Paulo

Gerente de Mídia Digital e BI. Gerenciamento de mídia: definição das estratégias de mídia, planejamento e elaboração dos planos, veiculação, contato com veículos e parceiros, integração com a mídia OFF, tagueamento e parametrização, emissão de PIs, relatórios, controle de faturamento e toda a rotina diária da mídia. Adicionalmente: definição de KPIs, tagueamento de sites e landing pages, parametrização de URLs e elaboração de relatórios e dashboards.

São Paulo Area, Brazil

BI projects:Realization of BI projects: measurement plan, KPI's definition, tagging plan, profiles setup for Google Tag Manager and Google Analytics, tags implementation and / or documentation for It Team implementation, Google Analytcis with Google Adwords and Google Search Console link setup, automatic import cost data from Facebook to Google Analytics, setup of real time Dashboards and reporting.Online Media Management:Adwords account management: objective analysis, campaign creation (structure and publishing), ads and list of keywords creation, ad serving, remarketing lists and targeting setup and optimization, and daily optimizations;Facebook Account Management: objectives analysis, campaign creation (structure, segmentation and publishing), ads creation and publishing , remarketing lists and targeting setup and optimization, and daily optimizations;

São Paulo Area, Brazil

● SEO Manager - I was responsabile for the positioning strategy for the following clients: Mitsubishi, Suzuki, SBCoaching and Brilia. - We have reviewed the contents of the pages, HTML structure, URLs, redirects, Geolocation, Microformats, hierarchy of pages, usability and adaptation to mobile devices; ● Media Manager - In media management, my work consisted of: definition of media strategies: segmentation, message,Rule of marketing (an internal methodology for defining the impact’s step of the online campaigns), results monitoring and strategic adjustments. Integration with the creating team, planning team and BI team. We did a restructuring of all Adwords and FB accounts. Mainly restructuring the Remarketing rules, exclusion lists, cookies sharing, etc. Clients: Mitsubishi, Suzuki, L'Oreal (Garnier, Maybeline) SBCoaching, optics Diniz and Brilia, ● BI Manager-In my role as lead of the BI team, I was responsible for defining processes, standardizing data collection (tagging, parameterization, etc.); consolidating information (dashboards with consolidated data from different media sources, integrated and shared cookie pool; qualified reports through storytelling, qualitative insights, real-time monitoring conversions, KPIs, CPL, etc. Data integration with partners and third parties services. Main clients: Mitsubishi. Suzuki, L'Oreal (Garnier, Maybeline), Gol Linhas Aéreas, SBCoaching, Diniz and Brilia,- I was also in charge of the Buzz Monitoring Team of social networks and crisis management for: Petrobras, Gol and Banco do Brazil.

After several years working with web analytics in the Havas Group, the logical movement was to move to the Data Analytics and Insights department.The work is based upon four pillars:- Business understanding;- Tagging QA to ensure the quality of the income data, user segmentation, etc. - Website and campaign analysis to identify tendencies and opportunities;- Reporting and providing of insights to the others teams and to the clients;Some tools utilized:- Artemis: a Havas’ proprietary tool for BI, utilizes in its core Business Object, MicroStrategy and Tableau;- Ominiture: Catalyst and Search modules;- Google Analitycs, Social Baker, Facebook Insights, some tools for Buzz Monitoring as Asomo, Sysomos and Scup;

Have been working with SEO for several years for several markets even before LATAM SEO market has begun for markets like: UK, USA, Italy, Spain, Chile, Mexico, Colombia and Brazil.Responsible for the SEO Projects in Spain and LATAM.- Sales and IT professional training;- Leading SEO projects for large sites in almost all business: low cost Airlines, Hotels chains, banks, mobile communications, real state, e-commerce websites, jobs retail;- Experience in Linking Building Projects, with relevant contact network and profiles with good reputation among several markets, including technology;- Experienced in several tools including: Google Analytics, Adobe Catalyst, WebTrends, WebScope, ATI, Predicta and Piwik;- Analytics skills including: cross source analysis, multi-funnel conversions, bounce-rate and user retention analysis and deep link analysis;- SEO Skills such as content and structural analysis, generation of documents of SEO recommendations based on those analysis, keyword research and expansion, market research, competitors analysis;

Analysis of the technical structure of sites, barriers to good ranking in search engines result pages and development of best practices documents for optimizing structures and/or barriers elimination;Training of both technical and editorial staff, review of content on client's sites, analysis of keywords relevancy and elaboration of suggestions of optimized content;Experience and knowledge in implementing and using Google Analytics, extraction of data, analysis and definition of a strategy based on it;Knowledge of other tools for Web Analytics and knowledge of the areas and products such as PFL, Trafficking and Media Graphics.

Técnico em Eletrônica – Manutenção de Micros, Impressoras, Periféricos e Redes (Campo);Instrutor - DOS, Windows 95/98, Office 97/2000 e Hardware;