Stefano Passa

Stefano Passa Email and Phone Number

Digital Marketing Director @GoGoal @ GoGoal
Stefano Passa's Location
Rome, Latium, Italy, Italy
Stefano Passa's Contact Details

Stefano Passa work email

Stefano Passa personal email

n/a
About Stefano Passa

I have an extensive experience and knowledge working as Project Manager, Marketing Manager and Innovation Manager for over 20 years. Certified Project Manager IPMA-D®, Certified ITIL® Foundation V3 - IT Service Management and Certified Google Digital Marketing (Fundamentals, ADS, Analytics), during the past I have worked for many major projects in the areas of Information Technology and Services, Telecommunications, International Affairs, Oil & Energy, Entertainment, etc. I'm an expert in Strategic Marketing, Business Development & Affiliate Campaign in the Italian Betting, Casino and Poker Market.I had the luck and ability to be able to manage projects and create strategic products in various sectors, one of the most important being the new Totocalcio project. I like innovation and I'm curious about new technologies, such as NFT, Blockchain, Web3 and Metaverse universe.I am an expert in affiliate techniques through for fun games for converting to customers.Expertises:Project/Program/Portfolio Management Social Media Marketing & Digital Marketing (SEO, SEM, DEM and Viral Marketing)NFT, Blockchain, Web3 and Metaverse EnthusiastGrowth Hacking Specialist Sports Betting/Online Casino/Skill Games/Poker Online ExpertLive Poker Tournament Manager & Poker Coach ProfessionalAffiliate Sport Betting, Professional Tipster & Poker Players Executive (330k player own database)Head of Promotions, Loyalty & GamificationCasino & Poker Status VIP Promotional expert

Stefano Passa's Current Company Details
GoGoal

Gogoal

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Digital Marketing Director @GoGoal
Stefano Passa Work Experience Details
  • Gogoal
    Digital Marketing Director @Gogoal | E-Play24 | Cirsa Group
    Gogoal Aug 2023 - Present
    Roma, Lazio, Italia
    As a Digital Marketing Director in the Betting & Casino industry, I am responsible for overseeing 28 skins, including prominent brands like Eplay24, Cplay, SportItaliabet, BeGameStar, Sportium, and others. I manage and coordinate a team of over 30 professional people across various domains including Marketing Strategy, Product Innovation for Betting & Casino, CRM, Promo & VIP Management, Tipster Promotions & Academy, Games 4Fun, Contest Management, Institutional Communication, Vendor Relations, Affiliation Network, Events Management and Budget Administration.
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  • Sisal
    Lottery International Demand Discipline Leader
    Sisal Jul 2022 - Jul 2023
    Rome, Latium, Italy
    - Product & Project Manager for the Lottery Retail Morocco project (Prize Games/Totalizator and Pick 'n Play).- Project Manager for the Online Betting Tunisia project (Exalogic Betting Platform), Online Betting Morocco (Sisal Platform), Support in drafting requirements for the renewal of the TotoFoot.- SAL (Strategic Alignment Meeting) management for Top Management and the Business, Product, and Marketing departments (Italy and Morocco).
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  • Sisal
    Betting Experience & Marketing Manager - Gaming Online & Betting
    Sisal Jan 2021 - Jun 2022
    Rome, Latium, Italy
    - Project Manager for the New National TOTOCALCIO project (management/coordination of 12 Business Units and 160 resources), the only concessionaire in Italy to develop the product in-house.- Project Manager for the SISAL TIPSTER product project and requirements (management/coordination of 4 Business Units and 30 resources), Sisal's flagship product for acquiring, retaining, and increasing betting volumes for online sports betting players.- Writing responses to Tender Bids for acquiring or renewing betting licenses for Sisal (Italy, Turkey, Morocco, Malta, etc.).- Management of activities related to Sports Betting, Horse Racing, Casino, Poker, Skill Games products.- Development of Retail & Online Marketing strategies.- Competitive analysis.- Support in defining business strategies.- Implementation of company operational plans for Betting and Horse Racing products.- Management of relationships with points of sale in the territory regarding the development and improvement of betting products in the retail channel.- Design and management of customer acquisition projects, whether in target or off-target: Gamification, Social Betting, Tipster.- Key activities and responsibilities: Ideation/Proposal of innovative projects (VR, AR, Blockchain, NFT, Play2Earn, dApp, crypto).
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  • Sisal Group
    Demand And Marketing Manager - Gaming Online & Betting
    Sisal Group Feb 2019 - Dec 2020
    Rome Area, Italy
    - Project Management activities for the management of projects in the Retail domain (Gaming Terminals, Gaming System, Acceptance Management/Risk Management, Bookmakers, Betting Shop Video Information, Odds Provider Integration, Fixture Management, Reporting, Online and Retail Social Betting, etc.).- Support to top management in defining the requirements and priorities for each development project and commercial/marketing proposal activities.- Support in defining business strategies.- Implementation of marketing actions to support product launch and development.- Coordination of B2B & B2C marketing activities.- Support in responding to foreign license acquisition tenders (e.g., Turkey and Morocco).- Ensuring that projects align with company and marketing strategies.- Defining timelines and costs required for project implementation.- Writing project requirements and functional analyses for each assigned project, ensuring they fully align with company standards.- Supporting the startup of products released into production with marketing activities.
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  • Mgs Corporate S.R.L.
    Chief Executive Officer (Ceo)
    Mgs Corporate S.R.L. Apr 2021 - Dec 2022
    Rome, Latium, Italy
    Project Management activities for Padel Courts and club installation . Startup and Development of Club Houses & Sports Facilities. Sale and distribution ground and spaces for the Sporting Clubs construction throughout Italy and Europe. Sports and administrative management, marketing development, event management / sports tournaments, clinics and corporate team building on the Padel and several sport activities.Implementation sports and social projects for motor correction and social inclusion.
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  • Oolixy Srl
    Head Of Marketing - Gaming Online & Betting
    Oolixy Srl Feb 2018 - Jun 2019
    Rome Area, Italy
    - Develop/Positioning Brand GolDrake.it (Eplay24) e Fantapronostico.it- Management games for fun ministerial competition with the aim of converting customers (Sfidamondiale.it & Sfidapronostico.it) - Corriere dello Sport & SNAI- B2C Marketing Management (Radio, TV, Press, etc.)- Social Media Marketing Management (Facebook, Google, Bing Ads)- Digital marketing campaigns, including SEM to acquire leads.- Email marketing strategy for conversion (CPA, CPC & CPM Advertising)- Data mining and planning of promotional activities- Growth Hacking Specialist- Web Scraping- Affiliate marketing expert in the betting and gambling market- Head of Promotions, Loyalty & Gamification- Writing sports articles and betting tips for major Italian sports newspapers such as Corriere dello Sport and Tuttosport- Generate a significant growth of affiliates- Create and Manage promotional online (Casino & Poker) and live campaigns- Monitoring and analyzing affiliate performance based on standards KPIs such as conversion rate/player value/ROI- VIP caring- Network partnership management
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  • Hbg Gaming
    Affiliate Manager & B2C Marketing Manager - Gaming Online & Betting
    Hbg Gaming Aug 2016 - Dec 2017
    Roma, Italia
    - Affiliate marketing expert in the betting and gambling market- Develop/Positioning brand QUIGIOCO and FANTAPRONOSTICO- B2C Marketing Management (Radio, TV, Social, Press, ..., campaign)- Organization QuiGioco and Fanatapronostico Live Events- Analyzing competitors- Responsible for all aspects of affiliate systems used for all brands, including commercial issues, implementation, maintenance and evaluation.- Generate a significant growth of affiliates- Create and Manage promotional online and live campaigns- Implement strategies to increase quality and yield of gambling affiliate partners- Monitoring and analyzing affiliate performance based on standards KPIs such as conversion rate/player value/ROI
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  • Hbg Gaming
    Business Relationship Manager - Gaming Online & Betting
    Hbg Gaming Jan 2016 - Jul 2016
    Rome Area, Italy
    Drive & Governance relationships and communications between HBG customers and partners. Manage suppliers in development and implementation the new platform Gaming and Betting.Top management support in defining the priorities of each development project.Define time and cost needed for project implementation.Participate in the annual budgeting and planning process for the business unit of competence.Manage Certification of QUIGIOCO Platforms and Games
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  • Hbg Gaming
    Solution Manager
    Hbg Gaming Mar 2014 - Dec 2015
    Rome Area, Italy
    Governance and maintaining ICT applications and services that can provide the services/business requirements. Management and control suppliers and requirements of internal business functions.Interfacing and control the company technological partners. Participation in the preparation of the budget for the technical solution maintenance purchased/adopted.
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  • Siav
    Sr. Project Manager
    Siav Oct 2011 - Feb 2014
    Rome Area, Italy
    Sr. Project Manager for the reengineering and implementation of enterprise document management products. Manage the delivery of ongoing work orders, includes estimating, assigning, tracking, budgeting, scheduling and closure activities of all client requests.
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  • European Parliament
    Project Manager Consultant
    European Parliament Jan 2010 - Sep 2012
    Brussels Area, Belgium
    - Consultant for Social Policies and Communication- MEP Project Manager- Social Organizations RelationshipI managed several major projects on important topics related to the sport , social inclusion and racial, events for children and elderly citizens.I managed also events and meeting with Members of European Parliament.
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  • Ibm
    Business Relationship Manager Consultant
    Ibm Jun 2010 - Sep 2011
    Milan Area, Italy
    Business Analyzer & Project Manager in IBM for Vodafone Provisioning Area: IT Governance and Business Analysis for the network services management.Responsible for maintaining a positive relationship with customers, identifying customer needs and ensuring that the service provider is able to meet these needs with an appropriate catalogue of services.
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  • Msp Italia
    Affiliate Poker Manager - Skill Games
    Msp Italia Mar 2007 - Jun 2011
    Milan Area, Italy
    Responsible to affiliate Poker players for Live Tournaments.My responsibilities involved developing and implementing affiliate and partner marketing strategy for the Italian market, management of key affiliate and partnership relationships across all Skill Game & SportingBet products.
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  • European Capital Of Sport Association
    Public Affairs And Institutional Relations Director
    European Capital Of Sport Association Feb 2006 - Sep 2010
    Brussels Area, Belgium
    - Institutional Relations Director, Member of the board, Member of Evaluation Committee - Political Adviser & Project Manager to MEP (Members of European Parliament) - MEP, EC & PA Relationship Manager - Public Affairs & European Government Relations- Project Manager for more European Projects awardedI managed institutional relations, political relations and capital of sport candidatures with Majors of many cities like Turin, Cardiff, Antwerp, Valencia, Dublin, Milan, Warsaw, Charleroi, Iasi, Florence, Viterbo, Latina, Limerick, Novara, Varese, Leicester, Rimini, Innsbruck, and other smaller municipalities.http://www.aceseurope.eu
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  • Vodafone
    Service Strategy Manager Consultant
    Vodafone Sep 2008 - May 2010
    Milan Area, Italy
    I have support the IT in producing and maintaining the service provider's strategy.Responsible for communicating and implementing the service strategy, defining, analyzing, planning, measuring and improving all aspects of the availability of IT services.Responsible for producing quality, secure and resilient designs for new or improved services.
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  • Eni
    Team Leader Consultant
    Eni Nov 2006 - Aug 2008
    Milan Area, Italy
    • Analysis and Development of a client/server application/web for ENI/Snam Rete Gas. I developed and managed a system for portability simulation of the Italian gas network, two years before the budget.Set of applications for the network simulation and compression power.• Analysis ENI internal projects, new development and Application Management for Visual Factory Division. • New process analysis for technical and functional application at ENI IT.• Analysis and development for application and reports for quantity and quality gas data for ENI Gas & Power.
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  • Ericsson
    Sr. Software Developer & Project Leader
    Ericsson Nov 2000 - Nov 2006
    Milan Area, Italy
    Project Leader and Software Developer Senior for many customers:Systems analyst-Programmer for WIND• Development of a intranet application for Wind. Quality System to value suppliers performances in the installation of the transmission, infrastructures and systems of feedings.Systems analyst-Programmer for BESTWESTERN Italia• Development of an Internet Web Site for Bestwestern. Systems analyst-Programmer for TELECOM Italia (TILAB Torino)• Analysis and reports of ADSL installations for every company on the domestic markeplace and for every Regional Operation, interacting with TTM system to analyse the real reasons produced refuse to the enterprises place.
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  • Pfizer
    Sr. Web Developer Consultant
    Pfizer Aug 1999 - Nov 2000
    Rome Area, Italy
    Microsoft Software Developer, Systems analyst-Programmer for PFIZER• Analysis and development of Intranet web-site for Pfizer with the new Oracle WebDB tool.• Analysis and development of PFIZER Internet web-site.
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  • Engineering Ingegneria Informatica Spa
    Computer Programmer Consultant
    Engineering Ingegneria Informatica Spa Nov 1996 - Jun 1999
    Rome Area, Italy
    Development a new version of "Formule", Project for MINISTERO DEL TESORO.
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Stefano Passa Skills

Software Project Management It Service Management Business Analysis Project Planning Analysis Management Project Management Team Leadership Business Management Business Process Telecommunications Program Management Document Management Problem Solving Change Management Itil Process Engineering Team Management Risk Management Business Intelligence Integration Ms Project Project Implementation Software Development Management Consulting Teamwork Databases Oracle Time Management Business Planning It Governance It Management Pmo Erp Service Management Project Coordination Team Building It Strategy Project Portfolio Management Business Process Design Telco Requirements Analysis Online Gaming Online Poker Event Management Event Planning Public Policy Public Administration Public Affairs

Stefano Passa Education Details

  • Animp
    Animp
    Certified Project Manager Associate – Ipma Level D®
  • Infoplus
    Infoplus
    E-Procurement Course (Mepa E Avcpass)
  • Eurogiovani
    Eurogiovani
    Focus Europa 2014/2020
  • Qrp International
    Qrp International
    Certified Itil® Foundation V3 – It Service Management
  • Aveta Solutions
    Aveta Solutions
    Lean Six Sigma Course
  • Alto Potenziale
    Alto Potenziale
    Project Management Professional
  • Alto Potenziale
    Alto Potenziale
    Marketing & Sales Management Course
  • Simbologica
    Simbologica
    Sas Business Intelligence Course
  • Wall Street Institute
    Wall Street Institute
    Premier English
  • Project Management Institute - Milan
    Project Management Institute - Milan
    Project Management Professional License Course
  • Wall Street Institute - Milan
    Wall Street Institute - Milan
    English Course
  • Itc Eugenio Pertini - Rome
    Itc Eugenio Pertini - Rome

Frequently Asked Questions about Stefano Passa

What company does Stefano Passa work for?

Stefano Passa works for Gogoal

What is Stefano Passa's role at the current company?

Stefano Passa's current role is Digital Marketing Director @GoGoal.

What is Stefano Passa's email address?

Stefano Passa's email address is st****@****ming.it

What schools did Stefano Passa attend?

Stefano Passa attended Animp, Infoplus, Eurogiovani, Qrp International, Aveta Solutions, Alto Potenziale, Alto Potenziale, Simbologica, Wall Street Institute, Project Management Institute - Milan, Wall Street Institute - Milan, Itc Eugenio Pertini - Rome.

What are some of Stefano Passa's interests?

Stefano Passa has interest in Social, Travel, Sport.

What skills is Stefano Passa known for?

Stefano Passa has skills like Software Project Management, It Service Management, Business Analysis, Project Planning, Analysis, Management, Project Management, Team Leadership, Business Management, Business Process, Telecommunications, Program Management.

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