Market development and implementation of go-to-market (B2B) strategies for the Energy sector worldwide, integrating the commercial, technological and marketing teams, seeking market growth and development of new technologies. Annual budget of R$ 19 million for technical and marketing activities. Direct team leadership of 5 people and indirect team of 4 people in the US, China, Netherlands and Singapore. Reported to the Vice President of Operations.• Led the first direct contract with China to create a Technology Center for the development of welding for the Oil and Gas industry and training for industry professionals, involving an investment of US$ 8 million. Through the Technology Center it was possible to change the Chinese standard for gas pipes, increasing the niobium content and allowing a 25% market growth.• Managed technology projects around the world, with universities, standardization organizations, customers and end users, which resulted in the growing demand for niobium.• Created the go-to-market strategy for the energy segment, involving the marketing, technology and commercial areas, focusing on actions for the entire value chain, from direct customers to end users.

Responsible for the Commercial, Market Intelligence and Marketing activities for China, Brazil and South America with a team of 8 people, 3 in Brazil and 5 in China. Reported to the Operations Director.• Implemented a project together with Fundação Dom Cabral and the University of Hong Kong, creating a methodology for the automotive industry, focusing on demonstrating value for the entire chain. This project was then replicated to all areas of CBMM.• Worked on the implementation of the CMS (Competitive Management System), market analysis methodology and selection of the most promising segments and creation of specific actions for the selected segments.

Responsible for exports of B2B steel products to the Caribbean and Central America. Led 5 people. Reported to the Latin America Vice President.• Led the implementation of the global best practices project in the newly created joint venture between Gerdau and INCA - Industrias Nacionales, standardizing business processes (reports, KPIs, market studies, customer satisfaction indicators), preparing the company for the implementation of ERP-SAP.• Restructured the go-to-market strategy, hiring and training new salespeople and selecting and training new exclusive distributors, which led to sales growth of 30% in less than a year.• Developed sales to new markets in Guyana, Suriname and Belize.

In this position I had the opportunity to visit most of the countries in West Africa. I have been in countries in war, with 8pm curfew, more UN vehicles on the streets than passengers vehicles. I visited a factory holding hands with a customer in sign of respect. In one of the countries I had an AK 47 pointed at my head. Many good experiences that made me grow as a International Trader. Experiences that I will never forget !!!!

Information Management and strategic planning, conducting a direct team of professionals for the Civil Construction business area.• Consolidated of all the information from the regional offices, and created monthly reports for the top executives, with market information, competition analysis, prices budget• Led a project to understand the cost-to-serve of each customer/channel. Helped create a software to perform the analyses and later recommended action plans for each regional office to maximize profitability with their customers (involving changing transportation methods, recommended price/sku).

Led the creation and launch of a new product, conducting a market research to find opportunities, working with the industrial team to create the product accordingly, coordinating the creation of promotional material with the ad agency. Won award by Anamaco as the best marketing campaign in the year.

Very challenging work, replacing all the sales representatives into Gerdau’s salesman workforce. It was a very turbulent period to make such a change at once, that paid off in a very short time, bringing best relationships with the customers and market share growth.