Olga Pastushenka Email & Phone Number

Москва, Россия

Moscow

• Brand building: Develop strategy, planning of activities for marketing projects assigned to ensure awareness and connection KPI growths• Develop creative (including visual) concept and assets for assigned projects to drive products and brands • Planning and execution of all communications and media actions on all channels• Closely work with Product Teams on all stages to synchronize and coordinate strategies, marketing activities plans and executions• Manage marketing communications goals and KPIs; constantly monitor marketing campaign efficiency and take actions to maximize it• Managing the budget for marketing activities by project• Briefing and managing agencies to ensure effective KPI reach and budget• Competitor and customer insights analysis• Reporting

Moscow

Development of POS materials, commercials, presentations, catalogs (electronic, printed, video)Analysis of the market and competitors, retail chains, price monitoringBuilding and protecting pricingDevelopment of a strategy for promoting products, systematic monitoring of the position of products on the market;Media planning (monthly and annual development of media plans and their implementation (formation, protection, control, optimization)Development and implementation of a distribution strategy together with sales departments, control of its implementation;Work with contractors, agencies, printers / control over the creation, approval and printing of all printed materials in accordance with the brand bookDevelopment of promotional and advertising materials, merchandising equipment to support product sales;Preparation of training materials for the corporate training center and managersConducting trainings for sales staff and distributor teamsStrategy development and SMM managementDevelopment and implementation of internal and external PR brand

Москва, Москва, Россия

Launch and implementation of a comprehensive internet marketing strategy using all internet marketing tools and online promotion channels: websites, SMM, YouTube, content generation for various target audience segments, targeting, context, SEO.Launching and working with Roistat and Bitrix24, interaction with integration contractorsInteraction with the sales department (tracking the quality of leads and timely optimization of advertising)Development, implementation and control of promotional activities;Working with the assortment: competitors, pricing policy; search and testing of new products and tools;Attracting targeted traffic, increasing the number of quality leads with retention and reducing the target CPA.Sales funnel analytics, evaluating the effectiveness of website pages and acquisition channels, website conversion optimization, A/B testing;Target audience segmentation, definition of value propositions and acquisition channels for each segmentEnsuring a stable influx of customers and suppliers, new orders, expanding the client base;Formation and approval of the quarterly and annual Roadmap;Setting up web analytics in Google (Universal) Analytics, Tag Manager, Yandex Metrika systemsConducting training for employees of sales departmentsCollection and analysis of information about end users, work with CRMSearch and connection of affiliate programs (CPA, CPM, CPC)Analysis of work efficiency, development and implementation of measures to improve the quality of work of retail network employees.Sales promotion, customer loyalty programs.Formation of a network development strategy (store format, assortment matrix, budget, etc.), store performance managementParticipation in the selection of personnel for your department, training, adaptation, motivation of employeesParticipation in the operational and strategic management of a network of retail stores, branches, an online store and a B2B channel

Москва, Россия

Formation and management of the marketing and planning department. Managing the company's product portfolio, creating and launching new products / modifying existing ones. Work with the assortment: analysis, introduction of new products, pricing, launching a new brand on the market; Interaction with sales departments (lead generation, marketing support, technical support). Training of sales managers and partners. Working with clients: creating a distribution network, marketing support for partners, attracting new customers, developing and implementing a loyalty policy. Organization and holding of events for partners. Development of a marketing strategy and brand promotion, creation and promotion of new brands. Analysis of the implementation of calendar plans and development of proposals for strengthening / changing the elements of the marketing policy. Conducting PR and event events. Building a digital culture and implementing ecom practices seo, crm, smm, target, CJM, content management, digital analytics.Carrying out market analysis, including competitor research, analysis and development of proposals based on the results. Segmentation of the market by types of customers and consumer preferences. Ensuring the implementation of planned performance indicators, regular planning and reporting on the work done. Planning annual purchases with manufacturing plants, collecting and analyzing sales data.

Moscow

Bachelor, Economics And Management, 5

Bachelor Of Arts, Theory And Practice Of Contemporary Art, 10

Бакалавр, Economics, 5

Master, Russian Philology, 9

Магистр, Русская Филология