Pat Boyd

Pat Boyd Email and Phone Number

Experienced Marketing Executive @ Omaha, Nebraska, United States
Omaha, Nebraska, United States
Pat Boyd's Location
Fort Calhoun, Nebraska, United States, United States
Pat Boyd's Contact Details
About Pat Boyd

Results-driven marketing executive experienced in product/service creation, formulation of messaging, and executing same with excellence. Proven ability to lead strategic and business development of domestic and international markets. Extensive experience in team building and negotiation. Superior interpersonal communication skills and solid analytical expertise.● Advertising and Promotion ● Online Marketing ● Brand, Product/Service and P&L Management ● Business Development ● Public Relations ● Global Ventures ● Strategic Planning ● Innovation ● Communications ● Content Development

Pat Boyd's Current Company Details
PJB Enterprises

Pjb Enterprises

Experienced Marketing Executive
Omaha, Nebraska, United States
Pat Boyd Work Experience Details
  • Pjb Enterprises
    Pjb Enterprises
    Omaha, Nebraska, United States
  • Think Whole Person Healthcare Aksarben
    Director, Marketing And Communications
    Think Whole Person Healthcare Aksarben May 2022 - Jul 2023
    Omaha, Nebraska, Us
    Provided direction for key areas of the organization, and implemented strategic and operational plans.• Developed brand messaging to reflect Think’s mission, vision and values.• Designed and produced advertising, marketing and communications materials.• Implemented marketing initiatives to drive organizational growth.
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  • Signal Security
    Director, Communications
    Signal Security Apr 2021 - May 2022
    Director of CommunicationsLead communications for a high-growth, global franchisor• Drive strategy, plan content, and oversee execution of communications.• Provide input for a brand refresh and formulate messaging.• Support organizational growth by defining and scaling information channels.
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  • Midwest Maintenance
    Vp, Sales And Marketing
    Midwest Maintenance Jun 2019 - Apr 2021
    Lead growth of innovative, national Commercial Building Services firm• Develop and implement strategic plans to achieve corporate objectives. Explore game-changing opportunities, including joint ventures, acquisitions, partnerships, and organic-growth initiatives • Recruit, train, and energize a best-in-class sales team to build sales exponentially on a national/international basis.• Create marketing programs and materials, manage trade shows and provide oversight of company communications/public relations.• Foster relationships with key industry decision-makers globally.
  • Right At Home Inc.
    Vice President, Marketing
    Right At Home Inc. Sep 2011 - Apr 2019
    Omaha, Nebraska, Us
    • Led Brand development, including re-positioning company and messaging based upon extensive research, including surveys, focus groups and panel interviews. • Directed advertising, PR, online marketing (SEO/SEM, social media), promotions, content creation, and system-wide communications to grow brand preference. • Created strategic plans, annual business plans, and multi-year budgets, and managed marketing team and agencies to develop national advertising campaigns to penetrate the clutter of the marketplace. • Established best-in-class web team to grow online presence, managing websites and social media for 500 locations. Developed an SEO checklist for Franchisees touted at a Google conference. Grew organic impressions nearly 100% YOY due to web management, robust content calendar, and rich content created by a cohesive contingent of professionals. • Worked collaboratively with the Franchisee System to initiate a brand fund. Tripled awareness and produced nearly half-a-million leads annually. • Delivered an annual $3M in PR value from over one-hundred secured placements in WSJ, Fortune, etc. • Managed business development to partner with key stakeholders in the health care field.
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  • Sergeant'S Pet Care Products
    Sr. Marketing Manager
    Sergeant'S Pet Care Products 2009 - Sep 2011
    • Built pet treat platform from scratch in two years, far exceeding management’s expectations and filling to capacity a previously idled plant which was acquired to support this new venture. Became top supplier to key accounts (such as Petco, PetSmart, Walgreens, Kroger, etc.) with new products and brands. Targeted promotions and advertising to connect with consumers and engage retailers. • Crafted brand positioning and implemented strategies for innovative products to successfully penetrate the $2B marketplace, quickly resulting in record-setting sales and profits in a dynamic and highly competitive environment. • Provided guidance for new brand development and identification of white-space opportunities. Directed multi-functional teams to meet strict timetables and deliver products on schedule.
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  • Conagra Foods
    Sr. Marketing Manager
    Conagra Foods 1989 - 2008
    Chicago, Illinois, Us
    Promoted to manage brand strategies for select Brands and Channels. Brands - • Developed and presented strategies for portfolio management of ethnic and store brands to deliver 40% upside in sales by translating consumer insights, and, in turn, optimizing product positioning and new offerings. • Led senior executive team in seeking a licensing partner, initiated legal agreements, completed product and packaging development, and secured distribution with initial $25M in sales. • Activated and collaborated with a broad team to discover actionable consumer insights, formulate new positioning, re-stage packaging, and develop new concepts for new categories and product line refresh. • Assembled team of consumer insights, R&D, suppliers, sales, and customers to develop concepts for new, exciting novelties resulting in share growth of 35% at strategic retailers. Determined advertising/promotional plan.Channels - • Established P&Ls, advertising/promotional budgets, forecasts, and provided marketing and sales leadership.• Produced record setting sales and/or distribution in key accounts such as Aldi, Costco, Sam’s and Walgreens. • Shaped marketing mix and presented annual category reviews to key buyers. Prepared presentations for top-to-top meetings resulting in new distribution for gold standard products. Created shopper promotional programs. • Integrated Canadian acquisition into ConAgra Foods, and modified products to fit U.S.A. from positioning, branding and product perspective, such as wood-fired Wolfgang Puck pizza.
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  • Conagra Foods
    Director, International Marketing And Sales
    Conagra Foods 1989 - 2008
    Chicago, Illinois, Us
    Guided strategic international initiatives with full P&L responsibility. Traveled extensively globally. • Established world-wide export business by interviewing and selecting a network of top distributors and by training their sales forces. Multiplied sales an average of 50% per year. Expanded Puerto Rico market to attain 75% share of meals market. Doubled sales and profits in Canada. Substantially enlarged Japanese market. • Guided development of initiatives resulting in strong sales and brand identification. Coordinated efforts between foreign and internal R&D teams. Devised product positioning, and aligned all marketing elements. • Identified and evaluated various acquisition candidates, JV partners, licensees, and co-packers. Assisted in acquisition of a frozen food company in Canada, and laid foundation for JVs with major concerns in Mexico and Japan. Provided due diligence support, financial analysis, and formulated synergies. • Selected and worked with advertising and promotional agencies. Evaluated media objectives, promotion and PR strategies, and optimized trade and consumer exposure.
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  • Methodist Health System
    Corporate Account Representative; Marketing Coordinator; Pr Representative
    Methodist Health System 1981 - 1989
    Dallas, Tx, Us
    Provided marketing direction for for-profit MHS division, Shared Service Systems, and hospitals in Marketing and Public Relations roles. MHS managed multiple hospitals, care facilities and for-profits. • Represented medical supply/foodservice distribution firm (Shared Service Systems) to top accounts. Doubled sales at key, major hospital accounts by formulating relationships, elevating customer service and consistency. • Developed new positioning for hospital, and formulated marketing and communications plan to capture increased market share and build foundational relationship with patient base. • Provided marketing/PR consulting services to member hospitals. Edited multiple publications and directed development of brochures. Wrote speeches and presentations. Interfaced with media, held press conferences.
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Pat Boyd Skills

Marketing Competitive Analysis Strategic Planning Strategy Brand Management Marketing Strategy Management Advertising Product Development Cross Functional Team Leadership Leadership Business Development P&l Management Customer Insight New Business Development Public Relations Team Building Marketing Communications Sales Consumer Products Online Marketing Integrated Marketing Market Research Public Speaking Business Planning Direct Marketing Brand Development Email Marketing Lead Generation Product Launch Training Market Planning Marketing Research Product Marketing Budgets Sales Management Social Media Marketing Marketing Management Account Management Start Ups Ac Nielsen Pricing Negotiation Online Advertising Trade Shows Retail Direct Mail Press Releases Editing Mergers And Acquisitions

Pat Boyd Education Details

  • University Of Nebraska At Omaha
    University Of Nebraska At Omaha
    Marketing And Strategic Planning
  • University Of Nebraska At Omaha
    University Of Nebraska At Omaha
    Life Sciences
  • Omaha Schools
    Omaha Schools

Frequently Asked Questions about Pat Boyd

What company does Pat Boyd work for?

Pat Boyd works for Pjb Enterprises

What is Pat Boyd's role at the current company?

Pat Boyd's current role is Experienced Marketing Executive.

What is Pat Boyd's email address?

Pat Boyd's email address is pb****@****ome.net

What is Pat Boyd's direct phone number?

Pat Boyd's direct phone number is +140260*****

What schools did Pat Boyd attend?

Pat Boyd attended University Of Nebraska At Omaha, University Of Nebraska At Omaha, Omaha Schools.

What skills is Pat Boyd known for?

Pat Boyd has skills like Marketing, Competitive Analysis, Strategic Planning, Strategy, Brand Management, Marketing Strategy, Management, Advertising, Product Development, Cross Functional Team Leadership, Leadership, Business Development.

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