During my studies and later in my professional career I basically followed my interest for human relationships, which finds one of its expression in offer and demand relations. This is at the core of brand, marketing and sales development activities. If you are able to deeply understand people's desires and offer to them a product with the right characteristics, presented in the right way, you are able to establish an ideal and long term relationship with people, which will bring a mutual satisfaction for producers and consumers. This has been my job and my main interest for the last 10 years, and I believe I reached a good level of expertise on this subject.