Patrick Casey Email & Phone Number

Provide strategic marketing and fractional CMO services for SMBs and early-stage start-ups (B2C/B2B).

Kennebunk, ME, US

• Led Marketing operations including commercial strategy, innovation, media planning, full funnel advertising, social/PR, ecommerce, market research and P&L management for Tom's $150MM North American business. Served as.
• Oversaw Tom’s insight-led Brand Reinvention to turnaround business and grow #1 Naturals leadership position, including new vision, positioning, packaging design, innovation, equity building and performance marketing.
• Led 5-year corporate Stratplan, accelerating innovation and expanding distribution channels.
• Spearheaded Tom’s digital transformation, strengthening organizational capabilities in digital media, ecommerce and social.
• Achieved 105% ecommerce growth to reach over 20% of overall sales and launched DTC-enabled website.
• Developed new social playbook and entered new channels, resulting in double-digit growth across all KPIs (community growth, engagement, traffic, search, 1P acquisition).

New York, New York, US

• Oversaw P&L, commercial strategy, innovation, and Professional programs for Colgate's $100MM North America Dental Channel Business and served as executive member of subsidiary leadership team. Managed and developed.
• Achieved record Net Sales and margin, achieving profit growth of +16% across both dental office and pharmacy businesses, via expanded product portfolio (OTC and RX) and funding growth initiatives.
• Led organizational transformation to a new business model, developed North Star/Brand Purpose, reimagined innovation strategy and new KPIs.
• Developed and launched new breakthrough Colgate Professional in-office and at-home whitening device, growing in-office sales by +30%.
• Embedded new digital capabilities including SAP Marketing/Sales Cloud, CRM, ecommerce, and direct marketing tools improving lead generation and office loyalty.
• Led strategy and launch of new Colgate Professional Direct, a new ecommerce sales platform for Dental Professionals, generating increased loyalty, patient conversion, and revenue.

New York, New York, US

• Led Shopper marketing for Colgate’s $1B Walmart business and served on executive leadership team. Senior member of Sales organization. Responsible for developing Shopper best practices and talent management.
• Drove 3-years of consistent growth, delivering compounded sales and margin growth of +4-6%. Delivered share growth in 9 of 11 categories.
• Elevated strategic customer engagement and partnership via JBP planning, contributing to being awarded Walmart’s Consumables Vendor of the Year.
• Led category growth strategies, new product introductions and insight driven shopper platforms to deliver incremental growth.
• Owned Walmart.com partnership and retail media, delivering 2x category sales growth.

New York, New York, US

• Oversaw strategy, innovation, and advertising development for Colgate’s $325MM Oral Care Beauty business.
• Achieved record Toothpaste Net Sales and largest share growth since 2001. Established award-winning new Colgate Optic White multi-product platform, achieving over $150MM retail sales by year 2.
• Led development of insight-driven Whitening and Freshening category growth strategies; Identified and validated 3-year US innovation pipelines.
• Launched US-led Global new products, leading trend analysis, idea/insight generation, concept/product development, and validation, delivering over $75 Million USD in year 1 retail sales.
• Validated 2 best-in-class, integrated creative programs (TV, Print, Digital, PR, Shopper), which tested in the top 5-10% of external benchmarks.
• Developed and coached large multi-disciplinary teams (50-100 teams) in building stronger internal R&D/Marketing capabilities including new claims road-mapping, demo development, and sustainability scorecards.

New York, New York, US

• Managed Global strategy, innovation, and advertising development for Colgate’s $1B Device Division
• Delivered sales growth of +88%, achieving overall Global toothbrush share leadership.
• Spearheaded strategic research development (NA, Europe), opportunity spaces and brand positioning to develop 5-year innovation roadmap.
• Led the development and implementation of 10 new products, reaching consumers in more than 60 countries. Doubled Premium market share to become the #1 toothbrush sub-brand globally.
• Managed cross-functional team to identify innovation process improvements such as rapid prototyping, resulting in reduced product development lead times by six months.
• Led the development, testing, and execution of new Global advertising creative, achieving best-tested TVC scores (top 20% CPG) on all key measures across 3 different markets (US/LATAM/EU).

New York, New York, US

• Led Consumer operations, commercial strategy, Professional programs, and P&L management for Colgate’s flagship $110MM Toothpaste Category, with 4 advertised brands and managing 3 Brand Managers.
• Achieved highest Net Sales growth in over 4 years and record operating profit growth of +48%.

New York, New York, US

Led Marketing operations, including P&L ownership, Sports sponsorships and activation with the NBA and NHL, commercial strategy, brand relaunch, innovation, and advertising/promotions for 2 high priority portfolios - Men's & Ladies Speed Stick.

New York, New York, US

Led brand marketing, consumer operations and go-to-market strategies with P&L responsibility across a variety of oral, personal, and home care brands ($30MM-$80MM Sales). Brand & Trade Marketing Manager - Oral CareAssistant Brand Manager - At-Home WhiteningAssistant Brand Manager - ToothbrushesProduct Marketing Assistant - Bleach

Blackfriars, London, GB

Bachelor Of Commerce (B.Comm), Business/Commerce, General

Education record