Patrick Casey Email & Phone Number

Provide strategic marketing and fractional CMO services for SMBs and early-stage start-ups (B2C/B2B).

Kennebunk, Me, Us

Led Marketing operations including commercial strategy, innovation, media planning, full funnel advertising, social/PR, ecommerce, market research and P&L management for Tom's $150MM North American business. Served as an executive member of the Tom’s/Colgate operating leadership teams. • Oversaw Tom’s insight-led Brand Reinvention to turnaround business and grow #1 Naturals leadership position, including new vision, positioning, packaging design, innovation, equity building and performance marketing campaigns. Successfully maintained brand loyalists while growing new households by +15%.• Led 5-year corporate Stratplan, accelerating innovation and expanding distribution channels.• Spearheaded Tom’s digital transformation, strengthening organizational capabilities in digital media, ecommerce and social.• Achieved 105% ecommerce growth to reach over 20% of overall sales and launched DTC-enabled website.• Developed new social playbook and entered new channels, resulting in double-digit growth across all KPIs (community growth, engagement, traffic, search, 1P acquisition).• Improved ROIs across all National paid media and retail media vehicles.

New York, New York, Us

Oversaw P&L, commercial strategy, innovation, and Professional programs for Colgate's $100MM North America Dental Channel Business and served as executive member of subsidiary leadership team. Managed and developed talent for a 10+ person marketing team. Supported 100+ customer development organization servicing over 60,000 dental office customers.• Achieved record Net Sales and margin, achieving profit growth of +16% across both dental office and pharmacy businesses, via expanded product portfolio (OTC and RX) and funding growth initiatives. • Led organizational transformation to a new business model, developed North Star/Brand Purpose, reimagined innovation strategy and new KPIs.•Developed and launched new breakthrough Colgate Professional in-office and at-home whitening device, growing in-office sales by +30%.• Embedded new digital capabilities including SAP Marketing/Sales Cloud, CRM, ecommerce, and direct marketing tools improving lead generation and office loyalty. • Led strategy and launch of new Colgate Professional Direct, a new ecommerce sales platform for Dental Professionals, generating increased loyalty, patient conversion, and revenue.

New York, New York, Us

Led Shopper marketing for Colgate’s $1B Walmart business and served on executive leadership team. Senior member of Sales organization. Responsible for developing Shopper best practices and talent management. • Drove 3-years of consistent growth, delivering compounded sales and margin growth of +4-6%. Delivered share growth in 9 of 11 categories. • Elevated strategic customer engagement and partnership via JBP planning, contributing to being awarded Walmart’s Consumables Vendor of the Year.• Led category growth strategies, new product introductions and insight driven shopper platforms to deliver incremental growth.• Owned Walmart.com partnership and retail media, delivering 2x category sales growth.

New York, New York, Us

Oversaw strategy, innovation, and advertising development for Colgate’s $325MM Oral Care Beauty business.• Achieved record Toothpaste Net Sales and largest share growth since 2001. Established award-winning new Colgate Optic White multi-product platform, achieving over $150MM retail sales by year 2.• Led development of insight-driven Whitening and Freshening category growth strategies; Identified and validated 3-year US innovation pipelines.• Launched US-led Global new products, leading trend analysis, idea/insight generation, concept/product development, and validation, delivering over $75 Million USD in year 1 retail sales.• Validated 2 best-in-class, integrated creative programs (TV, Print, Digital, PR, Shopper), which tested in the top 5-10% of external benchmarks.• Developed and coached large multi-disciplinary teams (50-100 teams) in building stronger internal R&D/Marketing capabilities including new claims road-mapping, demo development, and sustainability scorecards.

New York, New York, Us

Managed Global strategy, innovation, and advertising development for Colgate’s $1B Device Division• Delivered sales growth of +88%, achieving overall Global toothbrush share leadership.• Spearheaded strategic research development (NA, Europe), opportunity spaces and brand positioning to develop 5-year innovation roadmap.• Led the development and implementation of 10 new products, reaching consumers in more than 60 countries. Doubled Premium market share to become the #1 toothbrush sub-brand globally.• Managed cross-functional team to identify innovation process improvements such as rapid prototyping, resulting in reduced product development lead times by six months.• Led the development, testing, and execution of new Global advertising creative, achieving best-tested TVC scores (top 20% CPG) on all key measures across 3 different markets (US/LATAM/EU).

New York, New York, Us

Led Consumer operations, commercial strategy, Professional programs, and P&L management for Colgate’s flagship $110MM Toothpaste Category, with 4 advertised brands and managing 3 Brand Managers.• Achieved highest Net Sales growth in over 4 years and record operating profit growth of +48%.

New York, New York, Us

Led Marketing operations, including P&L ownership, Sports sponsorships and activation with the NBA and NHL, commercial strategy, brand relaunch, innovation, and advertising/promotions for 2 high priority portfolios - Men's & Ladies Speed Stick.

New York, New York, Us

Led brand marketing, consumer operations and go-to-market strategies with P&L responsibility across a variety of oral, personal, and home care brands ($30MM-$80MM Sales). Brand & Trade Marketing Manager - Oral CareAssistant Brand Manager - At-Home WhiteningAssistant Brand Manager - ToothbrushesProduct Marketing Assistant - Bleach

Blackfriars, London, Gb

Bachelor Of Commerce (B.Comm), Business/Commerce, General

Education record