Pat Cummings

Pat Cummings Email and Phone Number

CEO, Marketing Management Analytics (MMA) / Business Transformation / Intelligent Data and Analytic Automation & Solutions / Value-Creation @ MMA (Marketing Management Analytics)
Pat Cummings's Location
Greenwich, Connecticut, United States, United States
Pat Cummings's Contact Details
About Pat Cummings

MARKETING MANAGEMENT ANALYTICS - MMA (www.mma.com)MMA provides its client partners data and analytic driven solutions, software and consulting for managing their marketing, sales, operations and commercial investments. The fully unified approach integrates traditional Marketing Mix Modeling (MMM), digital programming and Agile Attribution to enable companies to optimize, plan, measure, evaluate, re-calibrate and dynamically adjust plans to align with changing marketplace conditions in real-time, enabling them to drive incremental revenue and profits.

Pat Cummings's Current Company Details
MMA (Marketing Management Analytics)

Mma (Marketing Management Analytics)

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CEO, Marketing Management Analytics (MMA) / Business Transformation / Intelligent Data and Analytic Automation & Solutions / Value-Creation
Pat Cummings Work Experience Details
  • Mma (Marketing Management Analytics)
    Chief Executive Officer
    Mma (Marketing Management Analytics) Nov 2010 - Present
    Norwalk, Ct, Us
    [Acquired control of MMA from Aegis/Synovate (Oct, 2010)][Acquired SCAnalytics in Bangalore, India (Dec, 2010) and fully integrated w/MMA in 2011][Completed sale of MMA to Ipsos June, 2019]Expanded MMA from operating primarily in North America to 30+ countries[Organic growth of 632%: 2011 - 2023]MMA provides its client partners data and analytic driven solutions, software and consulting for managing their marketing, sales, operations and commercial investments. The fully unified approach integrates traditional Marketing Mix Modeling (MMM), digital programming and Agile Attribution to enable companies to optimize, plan, measure, evaluate, re-calibrate and dynamically adjust plans to align with changing marketplace conditions in real-time, enabling them to drive incremental revenue and profits.
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  • Symphonyiri Group
    Division President, Evp Modeling & Analytic Solutions
    Symphonyiri Group Jan 2008 - Nov 2010
    Chicago, Il, Us
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  • Accenture
    Partner, Managing Director, Accenture Marketing Sciences - North America
    Accenture Oct 2004 - Dec 2007
    Dublin 2, Ie
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  • Information Resources, Inc.
    Senior Vice President, Business Development
    Information Resources, Inc. Oct 2002 - Oct 2004
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  • Paxonix, Inc. [Meadwestvaco, Inc.] (Start-Up)
    Vice President, Worldwide Sales
    Paxonix, Inc. [Meadwestvaco, Inc.] (Start-Up) Mar 2001 - Oct 2002
  • Emmperative, Inc./Magnifi, Inc. (Start-Up - Sold To P&G)
    Vice President, Sales
    Emmperative, Inc./Magnifi, Inc. (Start-Up - Sold To P&G) Jul 2000 - Mar 2001
  • Information Resources, Inc.
    Senior Vice President, Business Development
    Information Resources, Inc. Dec 1997 - Jul 2000
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  • Ocean Spray Cranberries
    National Trade Marketing Manager
    Ocean Spray Cranberries Aug 1993 - Dec 1997
    Middleboro-Lakeville, Massachusetts, Us
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  • Alpo Petfoods
    Division Trade Marketing Manager
    Alpo Petfoods Mar 1991 - Aug 1993
  • The New Era Beverage Company (Start-Up)
    General Manager (Midwest)
    The New Era Beverage Company (Start-Up) Jun 1989 - Mar 1991
  • Black & Decker
    Unit Manager
    Black & Decker Jun 1988 - Jun 1989
    Towson, Md, Us
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  • Johnson & Johnson Baby Products Inc
    Key Account Manager
    Johnson & Johnson Baby Products Inc Jan 1986 - Jun 1988
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Pat Cummings Skills

Analytics Marketing Strategy Competitive Analysis Management Forecasting Customer Insight Business Development Pricing Start Ups Segmentation Marketing Management Consumer Products Market Research Business Intelligence Pricing Strategy Marketing Research Consumer Behaviour Product Innovation Product Development Market Analysis Business Analysis Assortment Fmcg Customer Engagement Project Planning Budgets Consumer Behavior Fast Moving Consumer Goods Business Intelligence

Pat Cummings Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Management Information Systems And Services

Frequently Asked Questions about Pat Cummings

What company does Pat Cummings work for?

Pat Cummings works for Mma (Marketing Management Analytics)

What is Pat Cummings's role at the current company?

Pat Cummings's current role is CEO, Marketing Management Analytics (MMA) / Business Transformation / Intelligent Data and Analytic Automation & Solutions / Value-Creation.

What is Pat Cummings's email address?

Pat Cummings's email address is pa****@****ail.com

What is Pat Cummings's direct phone number?

Pat Cummings's direct phone number is +120385*****

What schools did Pat Cummings attend?

Pat Cummings attended University Of Notre Dame.

What skills is Pat Cummings known for?

Pat Cummings has skills like Analytics, Marketing Strategy, Competitive Analysis, Management, Forecasting, Customer Insight, Business Development, Pricing, Start Ups, Segmentation, Marketing Management, Consumer Products.

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