Telstra Business Women of the Year Finalist 2019 | Pioneer in Australia's $8 billion dollar Prepaid and Gift Card sector | Audience segmentation into direct marketing programs that doubled acquisition numbers for clients like ANZ | Developed Australia’s first discretionary spend data profile from reward incentives | Oversees majority Australia’s Consumer Promotional Programs.Pat Dalton is founder of iGoDirect Group, an award winning direct marketing group inclusive of 3 multi million dollar companies.“In iGoDirect, I've actioned my ethics. I've developed a sustainable business with strong financial performance while creating space for innovation by hiring and supporting the best people, regardless of their gender, culture, religion or sexuality.”She has spent 30+ years in the Australian business realm conquering competitors and changing with a shifting market place. She has distilled the three things that have led to her success and is ready to share them with fellow entrepreneurs (and aspiring entrepreneurs).Pat started the business from her bedroom in 1998. Twenty years later, the business has become the provider of choice to clients such as ANZ, Aussie, Unilever, Dell, Energy Australia, The Sydney Morning Herald and Ticketmaster.Pat’s team make sense of client data, provides a marketing strategy, consumer promotions and executes delivery - all resulting in a stronger return on investment for clients. Her dedication to creating a company culture underpinned by collaboration, transparency and support among teams, saw iGoDirect increase its turnover by $75 million in three short years.In addition to developing strong contacts within the industry over the last 20 years, iGoDirect has won for the following awards:• ADMA New Media Exhibition’s award for Best New Direct Marketing Service 2001• Winner 1999 Entrepreneurs Enterprise Workshop Program• Winner of the Gift Card Awards - 2007• Telstra Business Women of the Year Finalist 2019