Transform data into decisions that drive profitable growth across NBC Media Group's portfolio, partnering closely with the business (customer, marketing, product, distribution & strategy).

Lead an amazing team that partners closely with the business (customer, marketing, product & strategy) to transform data into decisions that fuel Peacock's growth.

Led a team of 60 marketing analytics professionals with responsibility for analyzing large customer data sets and developing actionable insights to drive profitable growth. Analytic scope extended across AT&T's consumer product portfolio (mobility, video, broadband, wired voice) and multiple marketing functions (customer retention, direct marketing, digital sales, OTT/digital entertainment and up-sell/cross-sell).

As part of internal management consulting unit for Revenue and Marketing EVP, identified opportunities to drive profitable growth, developed supporting business cases and championed new initiatives to fruition. Partnered in a highly matrixed organization to develop customer retention strategy for 20M subscriber base• Led cross-functional efforts to optimize ROI of $1B annual retention investment (promotional discounts), yielding $50M (12%) savings vs budget in 1st half of 2015 while maintaining stable churn• Designed preliminary 2015 pricing and packaging strategy, including a highly accretive ‘no sports’ package and a +5.7% price increase that is delivering $1.1B in annual profits

Managed a team of 16 analytics professionals responsible for generating actionable insights and recommendations through analysis of transactional customer data. Scope included customer retention, churn mitigation, customer life cycle segmentation, forecasting, advanced analytics (predictive modeling) and customer lifetime value.• Actively partnered with Retention Marketing to inform decision-making and craft churn mitigation strategy, contributing to stable, on-plan churn performance in 2012-2013 despite an intense competitive environment• Finalist for Revenue & Marketing ‘MVP’ Award (2012)

Managed a team of 3 analytics professionals to inform and guide marketing strategy. Scope included revenue marketing (up-sell/cross-sell), customer segmentation, pricing and packaging, multicultural and customer lifetime value.• Spearheaded re-launch of customer lifetime value metric, enabling a more balanced organizational approach to acquiring new subscribers, inclusive of customer profitability• Designed credit score-based optimization framework for acquiring new subscribers, driving a 5% lift in customer lifetime value• Recognized as Sales & Marketing ‘Rookie of the Year’ (2010)

Managed global FP&A function for $4B division, including financial consolidation, business performance narrative development, forecast, annual and long-range planning, budget management and capital project evaluation

Provided financial guidance to leadership for $1B SoCal sales region, including pricing analysis, offer strategy, key account negotiations, trade spend management, selling expense oversight, forecasting, planning and ROI analysis • Recognized as top region finance manager in U.S. (2004); Earned 2 promotions in 3 years

Developed successful out-sourcing solution for manufacturing operation, yielding $5M annual savings

Functioned as internal management consultant for CFO of managed health care government contractor, spanning areas such as business development, call center productivity, cost accounting system implementation and business performance management• Earned 2 promotions in 3 years