- Developing a digital-led, multi-channel marketing and communication strategy that supports the businesses aims for growth and customer satisfaction.- Responsible for investment, management and performance for all paid media and digital channels including TV, Radio, Search, Social, and Display.- Devise marketing & promotional campaigns to achieve our sales targets.- Allocating budget for each marketing campaign/channel and tracking spend to ensure it falls within the allocated budget. Reporting on the return in investment in relation to the marketing plan and budget.- Delivering national and regional TV campaigns across multiple channels to promote the brand and drive our customers to our digital channels.- Creation of the Paid search strategy - planning & forecasting, campaign creation, bid management, optimisation and reporting.- Management of external agencies including digital marketing agencies, data providers and lead generators.

- Creating digital marketing strategy and implement digital marketing plans to deliver new leads for both B2C & B2B products. - Production of marketing campaign plans for working with all aspects of the business including sales, product, development and senior management. - Analysis of customer data to feedback recommendations for improvement to the product and development team. - Develop the social media strategy and advertising across all the top social networks - Plan and implement a clear search strategy covering both SEO and paid search.

- Creating digital marketing strategies and implement digital marketing plans to support site visitor growth, lead acquisition and brand awareness objectives. - Drive growth in site visits and leads through reporting on and optimising paid, owned and earned inbound marketing channels including PR, Partner marketing SEO, PPC, Social media, Display advertising and Email marketing. - Devise and implement world-beating content marketing strategies and campaigns including co-ordinating creation and update to member’s content assets. - Work with the senior management team to set KPIs, manage analytics and reporting systems and ensure all activities are evaluated, co-ordinating across the business to ensure growth, engagement and loyalty. - Responsible for managing the internal marketing team and external contractors or agencies. - Ability to drive new leads via online channels at and agreed cost per acquisition. - Coordinate the management and update of the website with internal resource or external agencies. Includes optimisation of web pages, landing pages, conversion strategies and technical requirements. - Define, manage and interpret customer and market research to support content strategies and customer user experience journeys. - Social media planning and management to include blogs, LinkedIn, Twitter and Facebook. - Manage Marketing Automation and Email Marketing, to nurture relationships with new prospects and existing customers, for retention and upsell/cross-sell opportunities. - Reviewing copywriting for all channels including web, email marketing and off-line. - Working with a designer to develop Smart Insights’ brand consistency and quality needed for a trusted brand.

Occupying a senior position within one of the regions' leading elearning providers, I am responsible for leading the marketing team & delivering all of the Offline and Digital Marketing activity. By leading the implementation of proactive customer & prospect marketing initiatives I ensure each campaign delivers incremental revenue and customer satisfaction. Branding - Developed the the implementation of the brand strategy and implementation of brand guidelinesSEO - Site Auditing, Competitor analysis, Creating the SEO Strategy, Creating high quality content and Liaising with external sources for link building activityGoogle Adwords - Manage, develop and execute the search PPC strategy to maximize revenue and generate the best ROI in the UK & USA.Email Marketing - Develop and manage customer and non-customer nurture campaigns Sales Campaigns - Promotion of the latest marketing programmes via the tele & field sales representatives.Analysis - Analyse / report to stakeholders at all levels on the effectiveness of each marketing channels effectiveness and recommend plans for improvement.

SEO - Site Auditing, Competitor analysis, Creating SEO Strategy, Creating high quality content and Liaising with external sources for link building activityGoogle Adwords - Manage, develop and execute the community search PPC strategy to maximize revenue and generate the best ROI.Facebook Advertising - Develop and manage Global Facebook advertising strategy to meet targeted KPI's across all verticals.Twitter Advertising - Promotion of the global twitter account via timeline advertising and driving the Twitter marketing strategy through promoted Tweets.Youtube Advertising - Develop the Youtube advertising strategy to increase the reach of key videos using all available channels.Social Media - Creating new social media campaigns across all key platforms e.g. Facebook, Twitter, Google+ and LinkedInResearch and Analysis - Analyse and report on marketing channel effectiveness across global & regional marketing and recommend plans for improvement. Manage and Report on marketing budget spend to ensure maximum ROI. Development of new marketing initiatives and activities that generate new opportunities for growth. Improvement of customer tracking enabling accurate data is used to influence future developments.

Development and execution of Global Marketing Campaigns.Lead implementation of Rewards and Retention ProgramCommunity marketing and Competitor insights LeadEmail Marketing ManagerExecution of all community brand activityFinancial co-ordinator - Website Development and optimisation- Search Engine Marketing (Google, Bing and Yahoo)- Facebook and Linkedin Advertising- SEO- Developing Brand Campaigns- Web Analytics- Email Marketing- Social Media - Display Advertising- Budget Management

+ Improving the customer experience across the European sites, including highlighting areas for improvement to increase conversion rate and improve customer engagement.+ To manage ecommerce analysis for the Eastern Europe division including setting a strong set of KPI’s.+ Developing a fresh approach to measuring campaign effectiveness.+ Researching market trends.

Substantial experience working in email marketing gained working for a large financial industry brand. I gained solid experience in the creation and execution of large scale / fast-paced email marketing campaigns. Including experience working with email marketing platforms and web analytics.The key duties and responsibilities:+ Planning and managing all the email marketing campaigns.+ Day to day responsibility for the effectiveness of all online campaigns.+ Conduct thorough analysis of web and email campaigns via Omniture and Hitwise and making recommendations to improve performance+ Source appropriate marketing initiatives to grow traffic and increase conversion.+ Manage content of online marketing materials, looking at at the end to end customer journey.+ Measure ROI achieved from campaigns and ensure targets were adhered to.

Front-end web design and development of all European websites