Focused on projects which increase civic engagement and create effective strategic partnerships.

* Strategic planning and marketing implementation; resulting in a 22% increase in paid attendance and a 12% increase in overall attendance the first year, second and third years and 9.6% increase in attendance and 5.4% increase in paid attendance in fiscal year 2018/19. Across 16 Bay Area museums attendance was down 4.3% in fiscal year 2018/2019.* Developing and maintaining community partnerships; leading to both increased revenue stream and expansion of the museums profile* Managing all government and public sector relationships; attention to the 30% of museums budget which comes from government and impact of adjacent construction to our audience

IABC, a global network of communication professionals, is committed to improving organizational effectiveness through strategic communication. IABC serves members in 80 countries.* Designed and implemented marketing strategy: new web site, organizational re-branding, identifying and attracting new audiences * Supported revenue drivers: sponsorship, advertising, corporate memberships, seminars

Fort Mason Center (FMC) , a nonprofit partner of the National Park Service, supports and promotes arts and culture in the San Francisco Bay Area.I developed and executed strategic programs and civic partnerships increasing the vibrancy and marketability of the public venue. Partnerships and programs included: Sunday open air Farmers Market, Friday night Off the Grid, Make My Monday art nights, and the site specific SEAT exhibition combining art, history and science.I led the team developing new brand assets including, a clear vision statement and a new visual and programmatic identify to reflect the values, attributes and personality of the organization. Working with a committee of the Board,Chen Design and web designers at 300feetout, We implemented a consistent graphic identity and a new web site. The web serves as the primary communication vehicle to meet sales and attendance goals and as a base for digital marketing.

My work for the California Academy of Sciences began through a consulting contract. I transitioned to a full time position to support the museum through three periods of transition. During these transitions the goals included: approval from the City to construct new museum, maintaining a loyal visitor base, growing membership, and expanding reach to new communities. In the first phase, I led the marketing team supporting the closure of the 150 year old historic museum. This included involvement in events and exhibits, as well a difficult period of downsizing and moving live animals. Subsequently my team handled the marketing at a temporary site South of Market in a very different neighborhood from the original museum. During this time the team also supported the campaign to raise $500 million for the new facility. In my final phase, I helped prepare the museum to reopen in Golden Gate Park. Through these transitions I was responsible for marketing, government affairs, and communications. Marketing/communication activities during these three major milestones generated over $15 M (2006 $) of free media. Attendance exceeded projections for four consecutive years in the temporary location through the development and execution of new audience identification programs and collaborative partnerships across market sectors.

Independent consultant advising all sector clients in strategic marketing, public relations, community involvement, and government affairs. Clients inclduded: Friends of the San Francisco Public Library, Coaching Corps, Neighborhood Beautification Fund, San Francisco Beautiful, Catellus Development Corporation, The Exploratorium, MagicTheatre, and the San Francisco Giants.