Pat Murphy Email & Phone Number

Canada

Halifax, Nova Scotia, Canada

Department of Health and Wellness

Toronto, Ontario, Canada

Bringing nutritious and tasty cricket protein products to the world 🦗Manage all ecommerce operations, marketing and production.

New York, United States

Managed a diverse portfolio of over 90 ecommerce customers utilizing Black Crow AI’s solutions within owned marketing and paid media operations.Responsible for customer strategy, support, growth and expansion.

Toronto, Ontario, Canada

Key Responsibilities: - Managed a portfolio of more than 30 Shopify ecommerce merchants using Blackcart’s Try Before You Buy (TBYB) program. - Built strong relationships with key merchant stakeholders.-Developed and executed program strategies for new merchants. -Managed onboarding and launch timelines in collaboration with the sales and implementation teams. -Monitored KPIs, triaged issues, offered product guidance and oversaw bug task workload for my merchant portfolio.-Conducted monthly and quarterly business reviews.-Created program marketing strategies and onsite, social, and email marketing assets for merchants. Accomplishments:- Achieved consistent revenue growth for merchant portfolio with high satisfaction rates. - Worked cross-functionally to implement a split landing page AB test for the highest revenue-producing account, resulting in a 39% higher conversion rate for the TBYB variant page. The merchant upgraded the program from landing pages to all product pages as a result. - Led the highest revenue-producing account, resulting in a 74% increase in first-time customers, a +$4.2 million incremental sales impact, a 30% increase in net AOV, and a shopper NPS score of 65 within 1 year. https://blackcart.com/case/dormeo- Developed an internal framework and process for the design and marketing teams to create marketing assets (such as landing pages, copy, banners, etc.) for the merchants' TBYB program marketing initiatives. This process accelerated asset completion times significantly and led to a faster launch of marketing assets on merchant Shopify stores, increasing program awareness.

Halifax, Nova Scotia, Canada

Key Responsibilities: -Developed and launched an improved growth and optimization service delivery framework for Shopify clients. -Managed a portfolio of 10 clients for Shopify growth and optimization services-Created and implemented growth and optimization strategies for each client. -Managed a team of up to 2 developers and 1 designer on a project-by-project basis.-Planned and organized the workload for client tasks (growth initiatives, on-site improvements, and development tasks), ensuring efficient project execution and client retainer tracking. -Conducted quarterly client reviews to assess progress, address concerns, and identify key areas for improvement. Accomplishments:-Created and launched the improved growth and optimization service in 4 months. -Onboarded several new clients for growth and optimization. -Created a reusable strategy framework focused on UI/UX improvements, customer acquisition strategies, conversion optimization, fulfillment, customer support process, retention tactics, and operational tools/systems.

Toronto, Ontario, Canada

Promoted to Senior CSM in July 2021 to expand key customer accounts, create a framework for new CS team members, and maintain customer growth and marketplace partnerships.

Toronto, Canada Area

Key Responsibilities: - As an early employee on a small team, I pitched software offerings to customers at furniture industry trade shows as the company transitioned from furniture dropshipping. - Managed a portfolio of merchants across 7 ecommerce marketplaces. - Led customer onboarding onto ecommerce marketplaces while ensuring data optimization timelines were met. - Created and implemented marketplace strategies and goals for all new merchants. - Managed all merchant promotion periods and discounts across 7 marketplaces. - Tracked KPIs, provided marketplace guidance for marketing and PDP optimization, triaged issues, and managed task workload across support and operations teams for my portfolio of merchants.-Conducted monthly and quarterly business reviews. Presented KPIs, reported on goals, proposed program growth opportunities, obtained product feedback and demoed new features. -Created internal guides for customer support team members to effectively troubleshoot marketplace issues.Accomplishments: - Signed new customers by pitching at industry tradeshows before the establishment of a sales team. - Activated 10K+ SKUs for my merchants and launched new customers with 100-3000 SKUs in their catalogs.- Led top-performing customer account, growing GMV from $0 to $3M in 8 months and launching on 7 channels. https://www.commercebear.com/gtr-leather- Secured partnerships with Wayfair, Amazon, Overstock, and Houzz, reducing customer onboarding time. - Created a multi-marketplace pricing tool with Excel Macros that automated pricing and priced products in minutes.

Mississauga, Ontario, Canada

- Dalhousie University Master's of Ecommerce Placement Program- Enhanced Amazon listings and improved ecommerce product data for multiple CPG brands. Utilized Amazon Analytics to monitor sales, pricing, traffic, and search terms, generating comprehensive reports and improving cross-functional collaboration. - After successfully completing the initial 4-month placement, I was offered and gladly accepted an extension of my role. This extension was a result of the significant growth in Amazon sales directly attributed to my contributions. Throughout the extension period, I diligently fulfilled my responsibilities while concurrently pursuing my full-time master's program.

Halifax, Nova Scotia, Canada

As an intern, while completing my full-time studies in the Masters of Ecommerce program at Dalhousie University, I identified businesses in need of an ecommerce presence through Shopify. I collaborated with design and development teams to develop ecommerce action plans, create training materials, and assist with online store setup. Additionally, I conducted technical research on the Shopify platform and app integrations. I contributed to content creation for ecommerce-focused case studies, social media, and blog posts.

Fall River, Nova Scotia

- Delivered exceptional customer service to patrons, catering to their needs in various areas including tee time bookings, account inquiries, purchases, and other related aspects. Strived to provide a professional and seamless golf experience, ensuring the utmost satisfaction for all customers.

Fall River, Nova Scotia

Cultivated relationships with industry influencers, developed and executed influencer marketing strategies, and created campaigns that boosted online product sales, grew social followings, and improved ecommerce traffic.

Halifax, Nova Scotia, Canada

Held multiple roles within the Golf, Service, and Retail Industries while pursuing my undergraduate degree. Post-graduation continued to work in the golf industry while actively participating in local amateur and provincial tournaments.Roles:- Golf Shop Service Professional- Pro Shop Attendant- Bar Manager- Sales Associate

Halifax, Canada Area

Saint Mary's University Co-op Program- Digital documentation project; reviewed all client accounts and converted all paper documents to digital documents with exceptional attention to detail to account for all relevant client information.- Distributed documents in a timely manner to specific associates and advisors within regional branches.- Professionally greeted clients upon arrival and forwarded all phone inquiries.

Master Of Electronic Commerce, Computer Science

- Multi-disciplinary master's program within the Faculties of Computer Science, Management, and Law. - Research Paper: The adoption.

Advanced Product Management Certificate, Product Management

A 6-week PM training program designed specifically for product leaders.

Intro To Web Development

- Course teaching the fundamentals of web development. - Concepts covered: HTTP, HTML, CSS, GitHub, Ruby, Sinatra, relational databases.

Bachelor Of Commerce (Bcom), Finance, General

Dean's List 2013