Pat Montrell-Winston Email and Phone Number

Significantly grew advertising revenues with agencies and direct accounts through solution-basedmultiplatform media marketing for large and small business segments• Sales Growth: Successfully built client base by identifying and selling prospects on the benefits of TV advertising;Established, maintained, and improved marketing strategies that effectively promoted company products and nurtured relationships; Directed the full sales cycle from forecasting and budgeting towards weekly goals• High-Profile Sponsorships: Worked with digital manager to create multiplatform sponsorship opportunities that complemented station’s TV schedule (Saints and sporting events)• Sales Recognition: Received Hearst Television Eagle Award for Outstanding Sales Performance and Teamwork in 2006 and 2007 (only years eligible); Top Ranked in sales for NBC Sunday Night Football in America; Olympics; local football games; including Special Sponsorship Opportunities 2007, 2009, 2010 and 2011• Creative Marketing: Collaborated with clients and prospects on targeted copy development, commercial shoots and airtime purchases; Achieved budget goals despite 2009 recession and ongoing post-Katrina recovery by discovering new categories of business and selling NTR opportunities, including US Customs Border Patrol Recruitment Campaign,Louisiana Highway Safety Segment Sponsorship, Wendy’s Give-Away Contest (Voodoo, Saints, High School Heisman and Breakfast web campaign), and Lamarque Ford• Client Roster: Regional/national auto manufacturers (Dodge/Chrysler/Jeep, Mazda Dealers, BMW), retailers (H.H.Gregg, Popeye’s, Mattress Firm, Wendy’s, KFC, Tanger), direct response (Blue Cliff, Peoples Health), legal firms (Morris Bart, Kirkpatrick) healthcare (hospital, clinics, private physician groups), home improvement, and academic institutions

General Motors Coordinator for South Central & East Region, Kirschman’s Furniture, WWL Sweeps, and Peoples HealthNetwork* Managed schedules by collecting contracts, confirming proof of performance, organizing invoices payment and auditing* Examined operational procedures and developed time saving, quality-improving systems* Office management, including conversions and expansionsASSISTANT BUYER* Markets – New Orleans, Biloxi, Lafayette, Shreveport, Little Rock and St. Louis* Directly assisted Senior Vice President with Client Services.* Worked directly with LCI Buyers and stations reps to maintain schedules, contracts and prompt invoice payment* Placed Radio Buys for Meridian Mississippi

WVUE-FOX 8, New Orleans, LA – Sales & Account Coordinator 1989 – 2001• Directly assisted General Sales Manager annual budgets and advertising revenue reports• Provided administrative and sales support General Sales Manager and 10 account executives as we as coordinate clientinformation for local clients and national rep firm• Served as political consultant – worked directly with agencies, media buyers and candidates. Kept accurate and currentrecords of all political orders and candidate information• Established trust with clientele, resulting in powerful and long-lasting relationships;