Pat Parker Email & Phone Number

Boston, Ma, Us

Massachusetts, United States

Massachusetts, United States

Wakefield, Massachusetts

• Manage the P&L for one of the Epsilon’s largest enterprise clients in the Media and Entertainment vertical, owning revenue, profitability, and resource forecasting and goals.• Create and execute strategic account plans aligning incremental Epsilon capabilities with Client goals.• Develop and maintain strong strategic partnerships with executive client stakeholders in Marketing, Data, Analytics, IT, and Client Partnership teams. • Lead an approximately 150-person global &… Show more • Manage the P&L for one of the Epsilon’s largest enterprise clients in the Media and Entertainment vertical, owning revenue, profitability, and resource forecasting and goals.• Create and execute strategic account plans aligning incremental Epsilon capabilities with Client goals.• Develop and maintain strong strategic partnerships with executive client stakeholders in Marketing, Data, Analytics, IT, and Client Partnership teams. • Lead an approximately 150-person global & cross-functional team in supporting client work and sales opportunities spanning CRM database system management, data-driven marketing programs (including Email, SMS, MMS, Mobile Push, and On-Site personalization), strategy and analytics consulting, creative services, identity resolution, and data enhancement functions. Involves navigating highly matrixed environments. • Partner with Sales on in pursuit of growth opportunities with existing clients and new prospective clients. • Advocate for Client needs with internal Product and Engineering leadership in terms of product enhancement needs.• Engage in difficult conversations with internal and client executives including resetting expectations, advocating for client or internal priorities, challenging assumptions, and negotiating incremental services. • Oversee ongoing services as well as successful implementation of several key client projects that were ultimately completed on time and on budget. Show less

Wakefield, Massachusetts

• Managed a book of business within Email Services practice with proven capabilities to consistently hit internally identified revenue and profitability goals.• Led cross functional organization of over 50 resources in the delivery of contracted work.• Managed associates, fostering a positive and supportive environment and helping them grow into their roles.• Prepared and deliver presentations for client contacts from the C-Suite through associate level, analyzing marketing efforts,… Show more • Managed a book of business within Email Services practice with proven capabilities to consistently hit internally identified revenue and profitability goals.• Led cross functional organization of over 50 resources in the delivery of contracted work.• Managed associates, fostering a positive and supportive environment and helping them grow into their roles.• Prepared and deliver presentations for client contacts from the C-Suite through associate level, analyzing marketing efforts, offering consultative recommendations, and upselling additional services Show less

Greater Boston Area

• Managed and oversaw major accounts in Retail, CPG, Telecommunications, and Pharmaceutical verticals with eye towards driving operational excellence and efficiency.• Was responsible for financial maintenance of key lines of business for accounts; scoping projects, drafting contracts, preparing monthly billing, and assisting Account Director with forecasting.• Managed junior team members, fostering a positive and collaborative environment.

Greater New York City Area

• Provided strategic recommendations; establishing myself as more business partner than vendor contact.• Scope and manage projects that efficiently met goals/deadlines.

Greater New York City Area

• Day-to-day contact for clients; assisting campaign execution between the client and internal production teams.• Tracked and updated campaign status reports to help keep projects on track.• Helped troubleshoot internal and client facing issues.• Developed processes to increase operational efficiency.• Promoted to Account Manager in February 2014.

Greater New York City Area

• Developed and implemented Print, Digital, and Social marketing campaigns.• Promoted/sold company’s titles at national conferences• Developed and executed Facebook advertising to help drive community growth and book purchases. • Previous positions at HarperCollins resulted in promotions from Marketing Assistant to Marketing Coordinator, and then to Marketing Associate.

Master Of Arts, Teaching; Secondary English

Bachelor Of Arts, English; Education, American Studies