Pat Arnold Email & Phone Number

Baltimore, Md, Us

Brand Print :: User Experience :: Digital Products

Boston, Ma, Us

Courses with a focus on Human-Centered Design, Product Design and Strategy, User Experience, User Research and Interface Design, as well as Digital Marketing and Campaigns.

Boston, Massachusetts, Us

Part creative, part strategist, and 100% mentor/coach/cheerleader of the creative team at Gupta Media. We craft Brand Experiences and Digital Marketing for the likes of Amazon, Fender, and Disney Music...all seen from the smallest screens up through biggest OOH placements globally. #BeEnviable

Arlington, Virginia, Us

Formerly Head of Creative at the digital experience agency with offices in DC, NYC, SF, PDX. Overall delivery of enviable UX and product strategy, Content, and Visual Design for consumer, healthcare, technology, and government accounts.

Boston, Massachusetts, Us

Leading work across UX and creative expression for this healthcare startup.

Boston, Massachusetts, Us

Not gonna lie - it was pretty awesome to be the chief creative and prime strategist for such an iconic sharing economy innovator. In addition to refreshing the brand presence to be more relevant and scalable, I led our super-smart copy, art, design and content teams as we used agile creative and design thinking to dig into initiatives across the company.This work included spearheading revamp of value proposition, brand and creative direction on product design touchpoints (new app and site included), naming and identity of product extensions such as Zipcar Flex, and an ongoing TL;DR list.My crew also created award-winning advertising, experiences, social content, video and any other brand touchpoint we can imagine. Awards you may ask? Of course...can't say enough about the awesomeness this team delivers: https://www.zipcar.com/press/awardsOther notable results include:.: Optimized email engagement program which decreased member attrition 17% and boosted reservations 8%.: Redesigned website which improved conversion by over 50% and lowered application abandonment 18%.: Increased member engagement with social and content development by 28% during past year.: Revenue increased 4% from $263M to $274M despite competitive challenges and lowered marketing investment

San Jose, California, Us

Led an agile (and highly effective) team of smart, creative, and enthusiastic creative and user experience individuals who get brand and how it impacts the business. Not only did I have responsibility for running an internal creative team conceiving of and telling great stories across traditional and digital, we have built a team of trusted brand consultants, working across silos to develop a beautiful and consistent experience for our customers and prospects.A few areas of focus:// brand evolution and guidelines// corporate marketing campaigns// demand generation// digital in all forms (web, social, email, video)// UI/UX patterns of our product and marketing experiencesNotable results included:.: Led refresh of our brand system with in-house and freelance resources saving 70% (10k+ marketing pieces).: Redesign of website during refresh increased site traffic 73%, search traffic 50%, and lead generation 70%.: Built creative ecosystem where in-house team accomplishes 800+ annual projects saving 45% over agency

Dublin, Ca, Us

Set a new vision and brand for the SaaS brand and introduced the most innovative creative presence in the HR software industry. This involved leading the in-house brand and creative team in strategy and execution of our brand refresh, new website design, user experience, and our first footprints in social media. Introduced our first global brand positioning campaign to introduce Talent Intelligence, leading to a 45% increase in new customers and 107% of bookings plan. Look at what we accomplished...2009 – Brand refresh and launch, new site design, UX design, annual report, and many dozens of new and fabulous campaigns / microsites / re-designs. 2010 – Pipeline baby! Primarily digital campaigns to drive demand generation, enhancing communities of our users and customers (yeah, that social media thing), and bringing the story to life in new and unexpected ways including UI of our first apps.2011 – Expanding the team and even more campaigns including creation and roll-out of the 'Talent Intelligence' value proposition, messaging, and cross-channel marketing.Results included:.: Software user experience design boosted customer satisfaction to 95% (best in industry).: Campaigns and marketing communications efforts pushed us past 1-million users mark.: NPS score +32% over industry average

Auburn Hills, Mi, Us

In addition to experience design, also led the UX and digital initiatives and built offering of Boston office, and won the first digital awards for the agency. Also worked with the agency's top executives on positioning and marketing of the agency throughout my time there, moving us from a standard tradeshow house to integrated event marketing, and to it's current focus on experiential marketing.Beyond IBM and agency marketing I led creative on various accounts including Cisco, Citrix, and Research in Motion of Blackberry fame.

Auburn Hills, Mi, Us

Worldwide branding and creative lead for the IBM account, overseeing our teams in the Americas, Asia-Pacific, and EMEA (EU) in campaign development. Direct report team of 16, and many more dotted-lines. Led integration efforts with with corporate, Ogilvy&Mather, Wunderman and other agency partners to develop and launch worldwide integrated campaigns.

Providence, Rhode Island, Us

Taught ad campaigns, brand development, integrated design, and digital/UX design coursework. I learned as much from these passionate students as they did from me.

Boston, Massachusetts, Us

Left previous agency for actually being 'in' the city and digital work across web, mobile and events. Was a very interesting place with some cool people, great projects (especially the internal branding and agency marketing opportunities). We did some fab digital work for HP, Circuit City, Subway, and Lunesta, and pitched...ALOT.

Concord, Massachusetts, Us

Awesome place to start when I moved to the area. Learned a ton...principles that I use to this day about how to craft a genuine brand, and of course how to REALLY art direct a shoot (starting with getting the best photographer/cinematographer) from the master of lifestyle advertising.When an Art Director left, got the chance to jump in on print and broadcast campaigns, branding, campaign sites, and designed/built the first site for the agency (which won some great awards itself). Left with the apparently mis-guided notion that the whole digital thing was going to be aces…great idea heading into 2001.CLIENTS: Coach, Indian Motorcycle, Nautica, Mossimo, Sperry, Unionbay

Arlington, Virginia, Us

Yup, read that right. Jumping out of airplanes was fun, but the constant struggle to avoid getting into trouble was real. I was still a hippie at heart.

Bachelor'S Degree, Advertising

Master’S Degree, Media And Publications Design

Graphic Design

Design Thinking For Innovation (Online)