Patrick Asbra Email and Phone Number
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-DELIVERING 50%+ NEW REVENUE & ARR GROWTH-LAUNCHING & GROWING MULTI-MILLION-DOLLAR PROGRAMS-STEERING SEAMLESS INTEGRATION OF ACQUIRED COMPANIESDelivering consistent results in the ever-changing technology marketing and sales arena derives from understanding why customers purchase complex solutions, spotting trends, and seizing emerging opportunities. You glean and apply that insight by working in close collaboration with senior leadership across the product, marketing, finance, development, and operations functions to continuously shape and refine buyer personas and sales methodology.DELIVERING RESULTSA technology marketing and sales senior executive in the SaaS space, I drive double-digit revenue growth by steering Go-to-Market strategy, sharpening product strategy, and cultivating cohesive, high-performing teams. I orchestrate coordination with marketing to fuel product demand and strengthen brand position.Currently, I lead sales and strategic partnership efforts for Ragnarok, a professional services company that implements and manages email, customer data, and analytic platforms for brands worldwide. I develop Go- to-Market strategies and have delivered over 50% YoY new revenue and ARR growth.My sweet spot is working closely with CEOs and executive leadership to shape organizational structure and product and marketing strategy to amplify our brand distinction and lay the groundwork for superior sales execution. I spark buyer interest by directing sales, marketing, and product motions and delivering data- driven presentations that emphasize our prospects’ potential ROI.BUILDING TALENTAs a leader, I help team members optimize their strengths rather than majoring in their weaknesses. When you align roles to what your employees do best and love most, you can accelerate performance and achieve breakthroughs while creating a culture of trust, engagement, and enthusiasm. I’m here to connect. I’m always happy to have conversations about building winning sales teams, crafting effective sales methodology, and collaborating with product and marketing teams to define verticals and ideal customer profiles.pat.asbra [at] gmail.com
Ragnarok | An Apply Digital Company
View- Website:
- ragnaroknyc.com
- Employees:
- 66
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Vice President Of Sales And PartnershipsRagnarok | An Apply Digital CompanyAustin, Tx, Us
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Vice President Of Sales & PartnershipsRagnarok, Inc. Jul 2021 - PresentNew York, Ny, UsRagnarok is a professional services company with expertise in implementing and managing email, customer data, and analytics platforms for brands across the globe.I joined Ragnarok, drawn to its status as an emerging, growth-oriented systems integrator. This marked an ideal next step, given my experience and expertise in software and services.As Vice President Growth and Partnerships and the Go-to-Market leader, I built a strong sales team, designed sales operations, and established a partner framework. I oversee the full funnel, including marketing, lead generation, partner development, direct sales, and sales operations.LEADERSHIP HIGHLIGHTS*Recorded 50%+ YoY revenue and ARR growth, expanding the Sales/Partner team from 1 to 5 members.*Launched multi-million-dollar Partner Lead Onboarding program with Braze and others to enhance theclient’s gross margin and increase client implementations.*Created a two-prong revenue model anchored on partnerships and direct sales.*Catalyzed demand generation by designing a marketing motion based on content marketing, cold leadgeneration, and cross-selling and upselling services.*Scaled North American strategic partnerships into Europe, APAC and Latin America
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Executive AdvisorThe Ht Group Jul 2020 - Jun 2021Austin, Tx, UsHT Cares! Making lives better one project at a time.HT Cares! is a team of Austin-based executives that have come together to help business leaders in the Austin community move forward through this difficult time. The charter for HT Cares! is to work alongside existing leadership teams to provide an external, impartial sounding board for advice, counsel, and thought leadership.HT Cares! offers opportunities in organizational areas such as how to grow Sales & Marketing; assessments of administrative structures to determine optimal set-up for developing growth and maintenance; evaluating and defining systems and processes to adapt to the current changing norms for conducting business; providing consideration for compensation plan changes; and recommending approaches to help pivot or realign different functional areas of a business to continue executing the strategic imperatives of company leadership.https://www.thehtgroup.com/ht-cares/ -
Senior Vice President Of Sales, Customer Experience (Cx)| Gtm Strategy | Partnerships | M&AUpland Software Apr 2019 - Jun 2020Austin, Texas, UsUpland Software is a publicly traded software company marketing enterprise cloud solutions in customer experience, sales and marketing, project management, and document workflow for CMOs and CIOs.Following PostUp’s acquisition by Upland Software, I was promoted to Senior Vice President of Sales andPartnerships for the Customer Experience Cloud with Upland. In this role, I oversaw GTM strategy, salesoperations, revenue growth, partner and lead development, and mergers and acquisitions.Inheriting six platforms and integrating four acquired companies, I realigned the sales teams geographically and led an effort to globalize our sales team motion with my EMEA peer. I supervised two VPs of Sales and two directors overseeing customer retention teams of 5-8 people each while also performing acquisition due diligence.LEADERSHIP HIGHLIGHTS* Achieved over 20% YoY new revenue and ARR growth and managed $21M in annual SaaS bookings.* Grew the sales team from nine to 20 members and added two regional sales leaders.* Collaborated with Sales Operations to migrate four Salesforce instances, consolidating sales platforms on LinkedIn, ZoomInfo, and Outreach.* Implemented a Net Promoter Score customer survey.* Served as executive sponsor coordinating with CloudOps on platform transition to Amazon Web Services. -
Vice President Of Sales | Revenue Growth | Sales Turnaround | Sales Strategy | Team ReorganizationUpland Postup Nov 2015 - Apr 2019Austin, Texas, UsPostUp is an email service provider and audience development platform delivering client engagements and subscriptions for marketers.I came aboard as Vice President of Sales for PostUp, where I confronted flagging sales of the PostUp andUnsubcentral platforms. I reorganized the sales team, redefined expectations with the Board of Directors,and implemented a vertical sales strategy geared toward media and entertainment.Through our private equity firm, I served on the executive team overseeing revenue. I helped the PE firmexit two software products in 30 days and worked closely with our CEO, CFO, and bankers to manage pitch book, banker interviews, due diligence, final business terms and personnel alignment.LEADERSHIP HIGHLIGHTS* Delivered 50%+ YoY revenue growth and 25% compound annual growth rate.* Reversed PostUp revenue decline, producing 70%+ growth and achieving the rule of 40.* Ignited nearly 70% Unsubcentral ARR gain by streamlining operations, refining content marketing andthought leadership, expanding product, and re-invigorating relationships with leading affiliate networks.* Secured major new B2C and B2B logos, including iHeart Media, Entercom, Cox Media, and Adweek.* Guided Account-Based Marketing campaign to 7,000 personas as executive sponsor. -
Founding Member And Director Of The Board Of AdvisorsShadowbox Media Nov 2013 - Nov 2015Successful exit of patented IOS and Android screen cast application.
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Vice President Of Sales | Revenue Growth | Sales Team Leadership | Customer CaptureEpsilon Jan 2013 - Nov 2015Irving, Texas, UsEpsilon’s PeopleCloud is a data-driven marketing service organization and SaaS platform with the topranking in identity, email, loyalty and privacy, driving millions of transactions for enterprise brand marketers.In this role, I led a four-person West Coast sales team with an $8M ARR target selling to enterprisecustomers in the retail, finance, and media sectors.LEADERSHIP HIGHLIGHTS* Exceeded 110% of quota each year and secured major new logos in Whole Foods, Wells Fargo,LampsPlus, and Turner (AT&T).* Established media vertical by capturing logos such as Turner and Discovery Communications.Enterprise Sales leader for Epsilon's product line - Loyalty, Email, CRM and Data solutions. -
Vice President Of Sales | Revenue Growth | Team Leadership | M&APulsepoint Apr 2002 - Jan 2013New York, New York, UsI joined Pulsepoint through a series of acquisitions after joining Skylist. We were acquired by Datran Media, a performance-based media company before merging with Contextweb and rebranding as Pulsepoint.As Vice President of Sales, I oversaw two SaaS products and managed Unsubcentral, a suppression fileplatform.LEADERSHIP HIGHLIGHTS* Built a national sales team of seven ICs selling StormPost, an email platform, and two ICs selling UC.* Steered and strengthened team through two acquisitions and mergers.* Led revenue growth from $3M to $20M, steering growth through merger.* Attracted new logos including Gold’s Gym, Dell, HBO, and RetailMeNot. -
Director Of Sales | Revenue Growth | Team Leadership | Sponsorship SalesAmerican City Business Journals Dec 1996 - Apr 2002Charlotte, Nc, UsI joined the Washington Business Journal as an Account Executive and soon received a promotion to Sales Manager and transfer to Austin, Texas.I led a team of five display ICs and three classified ICs and oversaw budgeting and sales forecasting.PERFORMANCE HIGHLIGHTS* Routinely eclipsed quota by 105%+ on local revenue of $3M.* Established new publications covering the high tech and construction industries.* Led sponsorship sales of events for Book of Lists and Women in Real Estate.
Patrick Asbra Skills
Patrick Asbra Education Details
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Radford UniversityFinance
Frequently Asked Questions about Patrick Asbra
What company does Patrick Asbra work for?
Patrick Asbra works for Ragnarok | An Apply Digital Company
What is Patrick Asbra's role at the current company?
Patrick Asbra's current role is Vice President of Sales and Partnerships.
What is Patrick Asbra's email address?
Patrick Asbra's email address is pa****@****are.com
What is Patrick Asbra's direct phone number?
Patrick Asbra's direct phone number is +151242*****
What schools did Patrick Asbra attend?
Patrick Asbra attended Radford University.
What are some of Patrick Asbra's interests?
Patrick Asbra has interest in Tennis And Biking.
What skills is Patrick Asbra known for?
Patrick Asbra has skills like Email Marketing, Saas, Analytics, Lead Generation, Sales Management, Strategic Partnerships, Online Advertising, Marketing, Digital Marketing, Social Media, Salesforce.com, Mobile Devices.
Who are Patrick Asbra's colleagues?
Patrick Asbra's colleagues are Hannah Holquist, Connie Clark, Brenth Samson, Michael Helfin, Emily Cochran, Ridho Situmorang, Christian Castillo.
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