Patrick Asbra Email & Phone Number

Austin, Tx, Us

New York, Ny, Us

Ragnarok is a professional services company with expertise in implementing and managing email, customer data, and analytics platforms for brands across the globe.I joined Ragnarok, drawn to its status as an emerging, growth-oriented systems integrator. This marked an ideal next step, given my experience and expertise in software and services.As Vice President Growth and Partnerships and the Go-to-Market leader, I built a strong sales team, designed sales operations, and established a partner framework. I oversee the full funnel, including marketing, lead generation, partner development, direct sales, and sales operations.LEADERSHIP HIGHLIGHTS*Recorded 50%+ YoY revenue and ARR growth, expanding the Sales/Partner team from 1 to 5 members.*Launched multi-million-dollar Partner Lead Onboarding program with Braze and others to enhance theclient’s gross margin and increase client implementations.*Created a two-prong revenue model anchored on partnerships and direct sales.*Catalyzed demand generation by designing a marketing motion based on content marketing, cold leadgeneration, and cross-selling and upselling services.*Scaled North American strategic partnerships into Europe, APAC and Latin America

Austin, Tx, Us

HT Cares! Making lives better one project at a time.HT Cares! is a team of Austin-based executives that have come together to help business leaders in the Austin community move forward through this difficult time. The charter for HT Cares! is to work alongside existing leadership teams to provide an external, impartial sounding board for advice, counsel, and thought leadership.HT Cares! offers opportunities in organizational areas such as how to grow Sales & Marketing; assessments of administrative structures to determine optimal set-up for developing growth and maintenance; evaluating and defining systems and processes to adapt to the current changing norms for conducting business; providing consideration for compensation plan changes; and recommending approaches to help pivot or realign different functional areas of a business to continue executing the strategic imperatives of company leadership.https://www.thehtgroup.com/ht-cares/

Austin, Texas, Us

Upland Software is a publicly traded software company marketing enterprise cloud solutions in customer experience, sales and marketing, project management, and document workflow for CMOs and CIOs.Following PostUp’s acquisition by Upland Software, I was promoted to Senior Vice President of Sales andPartnerships for the Customer Experience Cloud with Upland. In this role, I oversaw GTM strategy, salesoperations, revenue growth, partner and lead development, and mergers and acquisitions.Inheriting six platforms and integrating four acquired companies, I realigned the sales teams geographically and led an effort to globalize our sales team motion with my EMEA peer. I supervised two VPs of Sales and two directors overseeing customer retention teams of 5-8 people each while also performing acquisition due diligence.LEADERSHIP HIGHLIGHTS* Achieved over 20% YoY new revenue and ARR growth and managed $21M in annual SaaS bookings.* Grew the sales team from nine to 20 members and added two regional sales leaders.* Collaborated with Sales Operations to migrate four Salesforce instances, consolidating sales platforms on LinkedIn, ZoomInfo, and Outreach.* Implemented a Net Promoter Score customer survey.* Served as executive sponsor coordinating with CloudOps on platform transition to Amazon Web Services.

Austin, Texas, Us

PostUp is an email service provider and audience development platform delivering client engagements and subscriptions for marketers.I came aboard as Vice President of Sales for PostUp, where I confronted flagging sales of the PostUp andUnsubcentral platforms. I reorganized the sales team, redefined expectations with the Board of Directors,and implemented a vertical sales strategy geared toward media and entertainment.Through our private equity firm, I served on the executive team overseeing revenue. I helped the PE firmexit two software products in 30 days and worked closely with our CEO, CFO, and bankers to manage pitch book, banker interviews, due diligence, final business terms and personnel alignment.LEADERSHIP HIGHLIGHTS* Delivered 50%+ YoY revenue growth and 25% compound annual growth rate.* Reversed PostUp revenue decline, producing 70%+ growth and achieving the rule of 40.* Ignited nearly 70% Unsubcentral ARR gain by streamlining operations, refining content marketing andthought leadership, expanding product, and re-invigorating relationships with leading affiliate networks.* Secured major new B2C and B2B logos, including iHeart Media, Entercom, Cox Media, and Adweek.* Guided Account-Based Marketing campaign to 7,000 personas as executive sponsor.

Successful exit of patented IOS and Android screen cast application.

Irving, Texas, Us

Epsilon’s PeopleCloud is a data-driven marketing service organization and SaaS platform with the topranking in identity, email, loyalty and privacy, driving millions of transactions for enterprise brand marketers.In this role, I led a four-person West Coast sales team with an $8M ARR target selling to enterprisecustomers in the retail, finance, and media sectors.LEADERSHIP HIGHLIGHTS* Exceeded 110% of quota each year and secured major new logos in Whole Foods, Wells Fargo,LampsPlus, and Turner (AT&T).* Established media vertical by capturing logos such as Turner and Discovery Communications.Enterprise Sales leader for Epsilon's product line - Loyalty, Email, CRM and Data solutions.

New York, New York, Us

I joined Pulsepoint through a series of acquisitions after joining Skylist. We were acquired by Datran Media, a performance-based media company before merging with Contextweb and rebranding as Pulsepoint.As Vice President of Sales, I oversaw two SaaS products and managed Unsubcentral, a suppression fileplatform.LEADERSHIP HIGHLIGHTS* Built a national sales team of seven ICs selling StormPost, an email platform, and two ICs selling UC.* Steered and strengthened team through two acquisitions and mergers.* Led revenue growth from $3M to $20M, steering growth through merger.* Attracted new logos including Gold’s Gym, Dell, HBO, and RetailMeNot.

Charlotte, Nc, Us

I joined the Washington Business Journal as an Account Executive and soon received a promotion to Sales Manager and transfer to Austin, Texas.I led a team of five display ICs and three classified ICs and oversaw budgeting and sales forecasting.PERFORMANCE HIGHLIGHTS* Routinely eclipsed quota by 105%+ on local revenue of $3M.* Established new publications covering the high tech and construction industries.* Led sponsorship sales of events for Book of Lists and Women in Real Estate.