Pat Barton, Pmp Email & Phone Number

Dayton, Ohio Area

• In this position, my responsibilities included marketing communications; strategy development as well serving the organization as a CPG SME. Solutions included:
• Project Management
• Packaging Design Management
• Digital Marketing Management
• Strategic Sourcing
• Procurement

Worked for a variety of organizations providing digital marketing services and consulting in ecommerce and digital delivery.

• Provided the vision and leadership in the Pet Care organization's online initiatives, including launches and optimization of global websites with a focus on innovation and customer satisfaction. Trusted advisor to.
• Managed 6 outsourced Production Managers in Mumbai, London, Geneva, Latin America and Shanghai.
• Responsible for 74 brand sites, 9 mobile sites and new distributed engagement platforms to manage across Social Media channels (Facebook, Twitter, YouTube, and brand sites).
• Seven countries had Global Facebook landing pages, apps and brand promotions.

• Served as a digital strategy consultant for Oral Care marketing to deliver brand initiatives through digital program development - leveraging social media, CRM, search, content syndication as well as media creative.
• Managed 2 Production Managers – based in Mumbai but serving the North American market of USA and Canada.
• Responsible for 11 North American brand sites.

• Led and created a global online experience to elevate brand "mass" to "experience". Created agame-changing premium brand experience for site visitors with use of broadband video.
• Reported to NA Manager based in North America, for ‘Global Business Services’.
• While serving the brand franchise team based in Geneva, I sat with North American brand members to assure their needs were met and represented in the Global digital strategy.

• Led the Relationship Marketing group from strategy development through program execution. Developed and implemented both digital and direct to consumer marketing programs to deliver brand trial and lifetime loyalty.
• Managed 3 direct reports (P&G employees) which were the Database Manager and 2 Marketing Specialists
• Database size was +5MM consumers.

Launched and drove expansion of the Iams’ Company global websites supporting 23 countries, in 4 languages across 86% of worldwide business - inclusive of 8 of the top 15 markets.

Held progressively responsible marketing roles across trade development and brand management with full P&L accountability.

Master Of Business Administration (Mba), Business Management

Bachelor Of Science, Marketing