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Digital Marketing Strategist with outstanding experience managing P&G billion-dollar brands. MBA. PMP.● Rich reservoir of sales and marketing experience to define game-changing strategies. ● Drove organizational transformation by leveraging the full spectrum of business process management solutions. ● Collaboratively led strong cross-functional teams by aligning all to shared vision and deadlines. ● Successfully managed and closed long-term projects. Consulted in a role as a Digital Marketing Strategist for Corbus LCC, a subsidiary of Soin International LLC. Corbus LLC, a minority owned, global solutions provider offers Information Technology (IT), Sourcing and Procurement and Business Process Management (BPM) related services and solutions across a variety of industries. Used a global delivery model in which services provided value by improving client business processes, reduced operating costs, improved product quality and extended global capabilities.
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Cpg | Business Process Management | Digital Marketing |Corbus, Llc Apr 2014 - Apr 2016Dayton, Ohio AreaIn this position, my responsibilities included marketing communications; strategy development as well serving the organization as a CPG SME. Solutions included:● Project Management ● Packaging Design Management ● Digital Marketing Management● Strategic Sourcing● Procurement● Source to Pay● Spend Management● Order to Cash● IT Project Management -
Digital Marketing & Ecommerce ConsultantManager Consultant 2012 - 2014Worked for a variety of organizations providing digital marketing services and consulting in ecommerce and digital delivery.
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Global Digital Marketing Manager: Iams And Eukanuba BrandsProcter And Gamble 2010 - 2012Provided the vision and leadership in the Pet Care organization's online initiatives, including launches and optimization of global websites with a focus on innovation and customer satisfaction. Trusted advisor to brand teams for new business opportunities as well as internal and external best practices.● Managed 6 outsourced Production Managers in Mumbai, London, Geneva, Latin America and Shanghai. ● Responsible for 74 brand sites, 9 mobile sites and new distributed engagement platforms to manage across Social Media channels (Facebook, Twitter, YouTube, and brand sites).● Seven countries had Global Facebook landing pages, apps and brand promotions. -
Digital Marketing Manager: Crest, Oral-B, Scope, Glide, And FixodentProcter & Gamble 2008 - 2010Served as a digital strategy consultant for Oral Care marketing to deliver brand initiatives through digital program development - leveraging social media, CRM, search, content syndication as well as media creative development and planning.● Managed 2 Production Managers – based in Mumbai but serving the North American market of USA and Canada.● Responsible for 11 North American brand sites.
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Global Interactive Marketing Manager: EukanubaProcter & Gamble 2007 - 2008Led and created a global online experience to elevate brand "mass" to "experience". Created agame-changing premium brand experience for site visitors with use of broadband video.● Reported to NA Manager based in North America, for ‘Global Business Services’.● While serving the brand franchise team based in Geneva, I sat with North American brand members to assure their needs were met and represented in the Global digital strategy.
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Relationship Marketing Manager Pet CareProcter & Gamble 2004 - 2006Led the Relationship Marketing group from strategy development through program execution. Developed and implemented both digital and direct to consumer marketing programs to deliver brand trial and lifetime loyalty consumer programs for Pet brands.● Managed 3 direct reports (P&G employees) which were the Database Manager and 2 Marketing Specialists● Database size was +5MM consumers.
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Global Interactive Marketing Manager Pet CareProcter & Gamble 2001 - 2003Launched and drove expansion of the Iams’ Company global websites supporting 23 countries, in 4 languages across 86% of worldwide business - inclusive of 8 of the top 15 markets.
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Sales And MarketingBausch & Lomb 1986 - 2001Held progressively responsible marketing roles across trade development and brand management with full P&L accountability.
Pat Barton, Pmp Skills
Pat Barton, Pmp Education Details
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Marketing
Frequently Asked Questions about Pat Barton, Pmp
What is Pat Barton, Pmp's role at the current company?
Pat Barton, Pmp's current role is Digital Marketing Strategist | Business Process Management | Project Management | CPG Professional - RETIRED.
What is Pat Barton, Pmp's email address?
Pat Barton, Pmp's email address is barton.pl@pg.com
What is Pat Barton, Pmp's direct phone number?
Pat Barton, Pmp's direct phone number is 1 (937) 226*****
What schools did Pat Barton, Pmp attend?
Pat Barton, Pmp attended University Of Rochester - William E. Simon Graduate School Of Business Administration, The Ohio State University.
What skills is Pat Barton, Pmp known for?
Pat Barton, Pmp has skills like Project Management, Marketing, Pmp, Process Management, Digital Marketing, Business Process Management.
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