Patricia Bastos Email & Phone Number

São Paulo, SP, BR

CH-1009 PULLY/LAUSANNE, Switzerland, CH

- Head of Communications in the Market, responsible for Internal Comms, Public Relations, crises management, digital strategy and Marketing Communications, including product launches, campaigns, sponsorships and events.

CH-1009 PULLY/LAUSANNE, Switzerland, CH

- Head of Communications in the Market, with additional role as Internal Communications Director for Americas. Additional responsibilities include: planning aligning Global, Cluster and Market priorities, employee engagement campaigns, digital, Kick off events, way of working, employee recognition program. - Developed, partnering with RH Americas.

CH-1009 PULLY/LAUSANNE, Switzerland, CH

- Responsible for Public Relations, Public Affairs, Marketing Communications and Internal Comms Brazil.- Achieved significant digital channels growth by changing strategy, messaging and campaigns design.- Increased employee engagement through internal campaigns, face-to-face meetings and digital strategy.

Purchase, NY, US

- Responsible for Internal, External and Executive Communications for Brazil, Chile and Argentina.- Redesigned Corporate Communications plan and metrics to support business priorities. - Maintained an average share of voice of 10 points above closest competitor, positive tone of 95%. - Improved Internal Communications activities, reaching top box scores.

BR

- Created and structured Corporate Communications area, including Internal Communications, Public Relations, Branding and CEO comms: team and agency set up, guidelines, metrics, positioning, storytelling, key messages and talking points.- Developed the new company brand positioning, among internal and external audiences.

Redmond, Washington, US

- Responsible for Microsoft Brazil Advertising Campaigns, including agencies and budget management.- Promoted synergy among key marketing areas, developing integrated marketing campaigns.- Improved media purchase optimization, avoiding overlaps.

Redmond, Washington, US

- Responsible for Microsoft Reputation among Brazilian media, bloggers and influencers. - Planning, positioning and messaging of the key areas: Consumer, Business, Citizenship and Corporate.- Created first Brazil online communication channels, improving the relationship with key influencers: Corporate Blog, Twitter and News Center.- Skills development of.

Redmond, Washington, US

- Built, implemented and managed Brazil Public Relations strategy for Consumer and Business areas, promoting synergy and developing effective relationships with Brazilian media and key influencers.- Main responsibilities: storytelling, crises management, local content creation, campaigns, agency and budget management, spokespeople skills development

BR

- Created Corporate Communications area, establishing communication metrics and guidelines. - Defined strategies and managed Public Relations activities/agency, including GM Communications.- Conducted the consumer brand-repositioning project.- Built the first internal communication channels and quality of life program for employees.- Effective crises.

London, England, GB

- Responsible for the Brand EducationUK in Brazil: positioning, marketing, events and public relations. - Made the transition of the official portal of education in the UK, www.educationuk.org.br, into a new operational system, managing the web team, editing the content and defining new layout.

São Paulo, SP, BR

- Restructured marketing and communications area, developing and executing the strategic plan, including internal communications, events, direct marketing, web site and other activities.- Defined new brand elements, aligning company´s image with business strategies.

Burbank, CA, US

- Responsible for Consumer Promotions and relationship with Corporate Alliances of the Walt Disney Parks & Resorts division in Brazil. - Began the relationship and developed first promotions with Corporate Alliances of the Walt Disney Parks & Resorts division in Brazil: Coca-Cola, Kodak and McDonald’s.- Received the Excellence Award for the success in the.

Burbank, CA, US

- Responsible for coordinating all Marketing activities of the Walt Disney Parks & Resorts division addressed to Travel Agents and Tour Leaders in Brazil.- Implemented the first course on Walt Disney World in partnership with SENAC (National Service for Commercial Training).

Bachelor'S Degree, Psychology

Mediation And Conflict Management

Executive Coach, Accredited Coach Training Program

Postgraduate Degree, Knowledge Management

Postgraduate Degree, Marketing

Bachelor, Publicity And Advertising