Pat Cooper Email & Phone Number

Cambridge, MA, US

London, London, GB

• Developed custom marketing and advertising solutions focused on a wide range of clients using search, paid social, mobile, and digital tactics/strategies
• Prepared MAF (Media Authorization Forms), Digital Media Recommendations, Point of Views (POVs) for client projects to help them achieve their goals
• Coordinated with the Analytics & CRM team to ensure proper tracking methods are in place for respective performance campaigns (pixels, event actions, etc.)
• Managed client relationships over the phone, email, in person and via social media to ensure smooth delivery and beating of expectations
• Setup, optimized and trafficked digital media campaigns through self-serve platforms such as Facebook, Twitter, Google Ads and 3rd Party Ad Servers/Tools such as DoubleClick Campaign Manager and other native tools
• Coordinated with Account Strategy, Brand Strategy, Creative and Development to create cohesive, integrated campaigns

• Managed Threatpost’s diverse lineup of digital media products (webinars, ebooks, research papers, newsletters, articles, microsites, virtual events, podcasts); researched and developed new products to drive revenue and.
• Enhanced the performance of Threatpost’s product line; enewsletter open rate 31% above industry average and CTR 12% above industry average, webinar registrations and attendees up 100% YoY
• Joined the Business Development Manager on sales calls to walk through products with prospective clients; leveraged Hubspot CRM to manage client relationships and track revenue growth
• Worked alongside the sales team to implement quicker campaign delivery and reporting processes, increase the YoY client retention rate, and identified new partnerships that helped Threatpost increase revenue by 250%.

• Redesigned the Threatpost Today newsletter, increasing subscribers by 64%, monthly sends by 429%, monthly opens by 314%, and monthly clicks by 608% from 2019-2020
• Improved the operations management process for monthly virtual events, increasing registrants by 173% and attendees by 160% from 2020-2021
• Built out sponsorship product processes that reduced client onboarding time by 50% and increased retention
• Developed a marketing campaign management system on Trello, and invoicing and reporting system using Google Sheets to more efficiently track client campaigns, speed up invoice generation, and provide a seamless.
• Created a CRM system and worked with the Business Development Manager to increase sales by 100% from 2019-2020

Milwaukee, WI, US

• Managed and restructured the Frontdesk blog that focused on a balance of event-based and monthly travel guides; used blog posts to increase the number of page views to vacation rental destinations by 24% in a.
• Led the email marketing team in developing and launching campaigns using Mailchimp that reached an average open rate of 12% and CTR of 3%
• Managed Google, Facebook, and Instagram PPC campaigns using WordStream; increased impressions by 33%, increased clicks by 22%, and increased conversions by 95%, while reducing the CPA by 41% in a one-month period

Minneapolis, Minnesota, US

• Created blog posts for content marketing campaigns to improve conversion rates and drive traffic to clients’ websites
• Performed daily keyword research and applied SEO strategies to publish high performing content
• Communicated directly with the content management team to make necessary changes to copy

Las Vegas, NV, US

• Developed copy for content marketing campaigns to drive engagement and conversions for global clients
• Reduced the average bounce rate and created opportunities for internal linking through blog posts
• Collaborated with the writing team to improve content research and SEO implementation