Pat Cooper Email and Phone Number
Pat Cooper work email
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Pat Cooper personal email
Hello, I'm Pat 👋 I’m a seasoned Digital Marketing Strategist with a focus on B2B, B2C, and eCommerce brands. For over six years, I’ve worked alongside CMOs and CEOs on startup, in-house, and agency teams managing paid and organic media strategies. I’m fully certified in Google Analytics, Google Ads, Amazon Ads, Hubspot CRM, Drift, and more. I also have a diverse background in organizational leadership, business operations, martech, marcomms, and sales. Currently, I am an Advertising Specialist at Pegasystems. Previously, I was a Digital Media Planner at Vert Digital where I managed digital media campaigns and developed paid media strategies for nationally recognized brands, Product Manager at Threatpost and led content marketing, email marketing, PPC, and SEO campaigns at Frontdesk.Outside of work, I'm a Tampa Bay sports fan and I enjoy giving back to my personal and professional community. Previously, I was the President and past VPs of Collegiate and Communications at the Boston Chapter of the American Marketing Association.My specialties include paid and organic media management, search engine optimization, inbound marketing, customer relationship management, and B2B and B2C sales. Looking to work with me on a contract basis? Head to my website at www.patbcooper.com. Or, if you're looking to connect virtually over coffee, grab some time on my calendar at calendly.com/patcooper.
Pegasystems
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Advertising SpecialistPegasystems May 2022 - PresentCambridge, Ma, Us
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Digital Media PlannerVert Digital Oct 2021 - Apr 2022London, London, Gb• Developed custom marketing and advertising solutions focused on a wide range of clients using search, paid social, mobile, and digital tactics/strategies• Prepared MAF (Media Authorization Forms), Digital Media Recommendations, Point of Views (POVs) for client projects to help them achieve their goals • Coordinated with the Analytics & CRM team to ensure proper tracking methods are in place for respective performance campaigns (pixels, event actions, etc.) • Managed client relationships over the phone, email, in person and via social media to ensure smooth delivery and beating of expectations • Setup, optimized and trafficked digital media campaigns through self-serve platforms such as Facebook, Twitter, Google Ads and 3rd Party Ad Servers/Tools such as DoubleClick Campaign Manager and other native tools • Coordinated with Account Strategy, Brand Strategy, Creative and Development to create cohesive, integrated campaigns• Built, reviewed and scrutinized Ad-Hoc, Weekly, End-of-Month and End-of Campaign reports for clients depending on need • Assisted and participated in new business pitches/presentations requiring expertise in Performance Media tactics/strategies with Paid Digital Media, SEM and SEOClients: Racetrac, First Watch, University of Tennessee, Amdro, Saia, Finstro, TruStile, RentPath (Rent.com, ApartmentGuide.com), Realogy -
Product ManagerThreatpost Mar 2021 - Oct 2021• Managed Threatpost’s diverse lineup of digital media products (webinars, ebooks, research papers, newsletters, articles, microsites, virtual events, podcasts); researched and developed new products to drive revenue and sponsorship opportunities• Enhanced the performance of Threatpost’s product line; enewsletter open rate 31% above industry average and CTR 12% above industry average, webinar registrations and attendees up 100% YoY• Joined the Business Development Manager on sales calls to walk through products with prospective clients; leveraged Hubspot CRM to manage client relationships and track revenue growth• Worked alongside the sales team to implement quicker campaign delivery and reporting processes, increase the YoY client retention rate, and identified new partnerships that helped Threatpost increase revenue by 250% YoYClients: Palo Alto Networks, Cisco Systems, NordVPN, Fortinet, Imperva, Keeper Security, Uptycs, Cybersixgill
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Digital Media Sales AssistantThreatpost Nov 2019 - Mar 2021• Redesigned the Threatpost Today newsletter, increasing subscribers by 64%, monthly sends by 429%, monthly opens by 314%, and monthly clicks by 608% from 2019-2020• Improved the operations management process for monthly virtual events, increasing registrants by 173% and attendees by 160% from 2020-2021• Built out sponsorship product processes that reduced client onboarding time by 50% and increased retention• Developed a marketing campaign management system on Trello, and invoicing and reporting system using Google Sheets to more efficiently track client campaigns, speed up invoice generation, and provide a seamless reporting experience for clients• Created a CRM system and worked with the Business Development Manager to increase sales by 100% from 2019-2020
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Marketing SpecialistFrontdesk Dec 2019 - Apr 2020Milwaukee, Wi, Us• Managed and restructured the Frontdesk blog that focused on a balance of event-based and monthly travel guides; used blog posts to increase the number of page views to vacation rental destinations by 24% in a four-month period• Led the email marketing team in developing and launching campaigns using Mailchimp that reached an average open rate of 12% and CTR of 3%• Managed Google, Facebook, and Instagram PPC campaigns using WordStream; increased impressions by 33%, increased clicks by 22%, and increased conversions by 95%, while reducing the CPA by 41% in a one-month period -
Content WriterDeluxe Corporation Jan 2018 - Nov 2019Minneapolis, Minnesota, Us• Created blog posts for content marketing campaigns to improve conversion rates and drive traffic to clients’ websites• Performed daily keyword research and applied SEO strategies to publish high performing content • Communicated directly with the content management team to make necessary changes to copy -
Content WriterTextbroker International Jun 2015 - Jan 2018Las Vegas, Nv, Us• Developed copy for content marketing campaigns to drive engagement and conversions for global clients• Reduced the average bounce rate and created opportunities for internal linking through blog posts• Collaborated with the writing team to improve content research and SEO implementation
Pat Cooper Skills
Pat Cooper Education Details
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Southern New Hampshire UniversityMarketing
Frequently Asked Questions about Pat Cooper
What company does Pat Cooper work for?
Pat Cooper works for Pegasystems
What is Pat Cooper's role at the current company?
Pat Cooper's current role is Advertising Associate at Pegasystems | Marketing Advisor at Fisher College | Host of Brands Over Brews | Marathoner.
What is Pat Cooper's email address?
Pat Cooper's email address is pa****@****ega.com
What schools did Pat Cooper attend?
Pat Cooper attended Southern New Hampshire University.
What skills is Pat Cooper known for?
Pat Cooper has skills like Advertising, Copy Editing, Copywriting, Marketing, Microsoft Office, Public Speaking, Search Engine Optimization, Social Media, Video Post Production, Content Marketing, Google Drive, Newsletters.
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