Pat Beh Werblin Email & Phone Number

New York, Ny, Us

Brooklyn, New York, United States

630 Third Ave. , New York, Ny, 10017

Spearheaded marketing strategies for over 12 top international lifestyle and celebrity fragrance brands, including Vince Camuto, Kenneth Cole, Diesel, Tommy Bahama, Jason Wu, Cacharel, Paris Hilton, Rihanna, Sofia Vergara, among others.•Led a $255M global fragrance business, creating and managing a 360° integrated marketing strategy and budget.•Crafted a consumer-first playbook for global celebrity and lifestyle fragrance launches, achieving a 9% revenue increase in 2022.•Orchestrated digital, print, event activations, and OOH campaigns for brand partners.•Created successful influencer campaigns with compelling online/offline content and go-to-market strategies.•Established an in-house Advertising, Social Media/PR Department, handling bi-annual company communications for stakeholders.Notable Launches:Rihanna Nude Fragrance Launch: Originated and directed a disruptive global multimedia campaign in partnership with Rihanna's Diamonds World Tour concerts. Concert attendees in 10 major cities were engaged with an on-site social and sharable activation, generating 498M global impressions and record-breaking sales.Sofia Vergara Tempting Launch: Created a groundbreaking 7-part video mini series, starring Sofia, resulting in 30MM organic views, 3.3MM engagements, and extensive media coverage. Achieved a 9% increase in signature fragrance launch and was recognized as a 2017 FiFi Social Media Finalist.Kenneth Cole Mankind Launch: Awarded the 2015 Obie Winner for the impactful 21 Days/21 Deeds campaign, reinforcing the brand's commitment to social responsibility.

New York, New York, United States

Marketing & Brand Strategy Drove brand awareness and revenue growth through multi-channel marketing initiatives and experiential event activations.Clients:Judith Leiber, Interview Magazine, Tanger Outlets, Stonehenge Properties, Ascot Chang, Aquatalia, among others.Highlights:Judith LeiberCommunications, Event Marketing & Media Strategy LeadSpearheaded comprehensive event marketing, and media strategies, balancing paid and earned media with cross-promotional opportunities.Key Achievements:45th Anniversary Celebration (NYC): Led event strategy for this milestone, spotlighting iconic designs.Beverly Hills: Led successful boutique launch, enhancing brand presence in the luxury market.Award Season Gifting: (LA, 2010): Hosted gifting suites, securing A-list celebrity placements and earning $2.5M in media value. Notable placements: Amanda Seyfried, Freida Pinto, Viola Davis, Katy Perry.Tanger Outlets | Deer Park, NY360° Branding & Marketing StrategyDeveloped and executed a comprehensive marketing strategy to launch/promote Tanger Outlets at The Arches. Focused on community involvement, seasonal shopping events, and strategic partnerships to increase foot traffic and drive sales.Key Initiatives:Developed and managed Signature events: "Sounds of Summer Concert Series" and Style Sessions with Bethenny Frankel and Wendy Williams.Media & Advertising: Led an integrated OOH, print, digital, & social media campaign, driving 96.3M press impressions ($3.2M in media value) and a 10% YOY sales increase.Community Engagement: Partnered with local charities for philanthropic events, building local goodwill and enhancing brand presence.AquataliaMedia Strategy & E-commerce GrowthLed paid and earned media strategies to promote the redesigned Aquatalia website, targeting affluent consumers and boosting e-commerce sales.360% E-commerce Sales Growth: Increased sales YOY by over 350%, aligning brand messaging with both retail partners & consumers.

•Strengthened Marie Claire's position as the iconic voice for women's social issues in the US through revenue-generating multi-media partnerships. •Identified new business opportunities and fostered long-term advertiser relationships for business development.•Spearheaded editorially-driven charitable partnerships: Women Rock: Girls and Guitars (for breast Cancer awareness with Sheryl Crow) and V-Day: Stop the Violence (for violence against women awareness with Eve Ensler @MSG and live on Lifetime)•Ideated and executed Haute Shopping Card: Launched highly successful, interactive social/print/digital shopping program, drove 160 ad pages and $4M in revenue. •Created client-driven Mad About Series: mini shopping books in print and digital formats targeting key product categories, such as Denim, Beauty, Footwear, Tech, etc. Generated over 48 ad pages per book, increased ROI for Hearst and multiple advertisers.

Led a 10-member team to strengthen Allure's leadership as a beauty expert for consumers and advertisers through innovative multi-tiered experiential programs:First Ever Mobile Beauty Tour: Image-building and ROI-driven program, bringing Allure's beauty experts to pop up at key concert venues nationwide.Beauty Block Party: Editorial beauty street festival with advertiser brand activations and exclusive access to top experts.Allure Backstage & Best of Beauty Awards: Expanded reach and influence, transforming Allure Backstage into a nationally sponsored semiannual televised special.

•Managed all marketing activities: advertising, creative development, direct mail, retail marketing, promotion, and publicity in a $14M budget.•Fostered collaborations with Maison Ungaro and GFT as a liaison for joint initiatives.•Developed and led a high-impact image campaign, enlisting prominent personalities like Ashley Judd, Gillian Anderson, Julianna Margulies, and Kyra Sedgewick as faces of the Emanuel brand.•Elevated the bridge collection's appeal by featuring relatable actresses aligned with the target consumer demographic. This unique campaign garnered media recognition in WWD's coverage.