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Pat Beh Werblin Email & Phone Number
Senior VP Marketing and Brand Development
at
Concrete Communications NYC
1 work email found
@concretecomm.com
5 phones found area 954, 732, 212, and 917
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior VP Marketing and Brand Development
Location
New York, New York, United States
Company size
Who is Pat Beh Werblin? Overview
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Quick answer
Pat Beh Werblin is listed as Senior VP Marketing and Brand Development at Concrete Communications NYC, a company with 4 employees, based in New York, New York, United States. AeroLeads shows a work email signal at concretecomm.com, phone signal with area code 954, 732, 212, 917, and a matched LinkedIn profile for Pat Beh Werblin.
Pat Beh Werblin previously worked as Senior VP Marketing & Brand Development at Concrete Communications Nyc and VP Advertising, Digital Marketing & Communications at Parlux Fragrances Llc/Ltd.. Pat Beh Werblin holds Ba, English from Manhattanville University.
Company email context
Email format at Concrete Communications NYC
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{first_initial}{last}@concretecomm.com
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AeroLeads found 1 current-domain work email signal for Pat Beh Werblin. Compare company email patterns before reaching out.
Profile bio
About Pat Beh Werblin
I bring over 20 years of dynamic experience in brand strategy, marketing, and communications, consistently delivering impactful results across diverse industries, including media, beauty, fashion, retail, and lifestyle. My expertise lies in creating consumer-first playbooks through effective, multi-channel strategies that drive brand awareness, engagement and growth. In my recent role as Vice President of Advertising, Digital Marketing, and Communications at Parlux Fragrances, I led a $255M global marketing team, resulting in a 9% revenue increase. I spearheaded winning marketing strategies for an impressive portfolio of international lifestyle and celebrity brands, including Rihanna, Sofia Vergara, Paris Hilton, Vince Camuto, and Tommy Bahama. Notably, I crafted and executed high-impact campaigns, such as the disruptive global multimedia launch for Rihanna’s Nude Fragrance, which garnered over 500M global impressions and set record-breaking sales. My efforts have consistently driven significant market share growth, and my campaigns have received prestigious recognition, including an Obie Award for the Kenneth Cole Mankind “21 Days/21 Deeds” campaign. Prior to Parlux, I held leadership positions at Hearst Magazines and Condé Nast, where I was instrumental in elevating the profiles of Marie Claire and Allure through innovative marketing, groundbreaking multi-media events, and revenue-generating programs. Additionally, I’ve held pivotal roles at renowned global lifestyle brands, and consulting firms, shaping successful marketing initiatives for brands such as Ralph Lauren, Karl Lagerfeld, Judith Leiber, Stonehenge Properties, among others. Now, as Senior Vice President, Brand Marketing & Development at Concrete Communications, I am eager to leverage my extensive experience to further steer brands toward success in today’s fast-evolving media landscape. My expertise in crafting unique brand messaging, combined with my proven ability to navigate complex marketing challenges, positions me to deliver measurable results that build awareness, enhance customer loyalty, and drive revenue.If you’re interested in discussing how I can help your organization achieve its goals, feel free to connect with me at patwerblin@gmail.com.
Listed skills include Content Strategy, Integrated Marketing, Event Planning, Strategic Partnerships, and 46 others.
Current workplace
Pat Beh Werblin's current company
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Concrete Communications Nyc
7 roles · 29 years
Pat Beh Werblin work experience
A career timeline built from the work history available for this profile.
Senior Vp Marketing & Brand Development
Current
Jul 2023 - Present
Vp Advertising, Digital Marketing & Communications
- Spearheaded marketing strategies for over 12 top international lifestyle and celebrity fragrance brands, including Vince Camuto, Kenneth Cole, Diesel, Tommy Bahama, Jason Wu, Cacharel, Paris Hilton, Rihanna, Sofia.
- Led a $255M global fragrance business, creating and managing a 360° integrated marketing strategy and budget.
- Crafted a consumer-first playbook for global celebrity and lifestyle fragrance launches, achieving a 9% revenue increase in 2022.
- Orchestrated digital, print, event activations, and OOH campaigns for brand partners.
- Created successful influencer campaigns with compelling online/offline content and go-to-market strategies.
- Established an in-house Advertising, Social Media/PR Department, handling bi-annual company communications for stakeholders.Notable Launches:Rihanna Nude Fragrance Launch: Originated and directed a disruptive global.
Oct 2012 - Aug 2023
Founder
Pbw & Co. Marketing And Communications
Marketing & Brand Strategy Drove brand awareness and revenue growth through multi-channel marketing initiatives and experiential event activations.Clients:Judith Leiber, Interview Magazine, Tanger Outlets, Stonehenge Properties, Ascot Chang, Aquatalia, among others.Highlights:Judith LeiberCommunications, Event Marketing & Media Strategy LeadSpearheaded.
Jan 2007 - Aug 2012
Associate Publisher Marketing
- Strengthened Marie Claire's position as the iconic voice for women's social issues in the US through revenue-generating multi-media partnerships.
- Identified new business opportunities and fostered long-term advertiser relationships for business development.
- Spearheaded editorially-driven charitable partnerships: Women Rock: Girls and Guitars (for breast Cancer awareness with Sheryl Crow) and V-Day: Stop the Violence (for violence against women awareness with Eve Ensler.
- Ideated and executed Haute Shopping Card: Launched highly successful, interactive social/print/digital shopping program, drove 160 ad pages and $4M in revenue.
- Created client-driven Mad About Series: mini shopping books in print and digital formats targeting key product categories, such as Denim, Beauty, Footwear, Tech, etc. Generated over 48 ad pages per book, increased ROI.
2000 - 2006
~6 yrs
Executive Director Marketing/Creative Services
Led a 10-member team to strengthen Allure's leadership as a beauty expert for consumers and advertisers through innovative multi-tiered experiential programs:First Ever Mobile Beauty Tour: Image-building and ROI-driven program, bringing Allure's beauty experts to pop up at key concert venues nationwide.Beauty Block Party: Editorial beauty street festival.
Jan 1998 - May 2000
Senior Vice President Marketing & Communications
Emanuel/Emanuel Ungaro (Gft Division)
- Managed all marketing activities: advertising, creative development, direct mail, retail marketing, promotion, and publicity in a $14M budget.
- Fostered collaborations with Maison Ungaro and GFT as a liaison for joint initiatives.
- Developed and led a high-impact image campaign, enlisting prominent personalities like Ashley Judd, Gillian Anderson, Julianna Margulies, and Kyra Sedgewick as faces of the Emanuel brand.
- Elevated the bridge collection's appeal by featuring relatable actresses aligned with the target consumer demographic. This unique campaign garnered media recognition in WWD's coverage.
1997 - 1999
~2 yrs
1 education record
Pat Beh Werblin education
FAQ
Frequently asked questions about Pat Beh Werblin
Quick answers generated from the profile data available on this page.
What company does Pat Beh Werblin work for?
Pat Beh Werblin works for Concrete Communications NYC.
What is Pat Beh Werblin's role at Concrete Communications NYC?
Pat Beh Werblin is listed as Senior VP Marketing and Brand Development at Concrete Communications NYC.
What is Pat Beh Werblin's email address?
AeroLeads has found 1 work email signal at @concretecomm.com for Pat Beh Werblin at Concrete Communications NYC.
What is Pat Beh Werblin's phone number?
AeroLeads has found 5 phone signal(s) with area code 954, 732, 212, 917 for Pat Beh Werblin at Concrete Communications NYC.
Where is Pat Beh Werblin based?
Pat Beh Werblin is based in New York, New York, United States while working with Concrete Communications NYC.
What companies has Pat Beh Werblin worked for?
Pat Beh Werblin has worked for Concrete Communications Nyc, Parlux Fragrances Llc/Ltd., Pbw & Co. Marketing And Communications, Hearst Magazines (Marie Claire), and Conde Nast (Allure Magazine).
How can I contact Pat Beh Werblin?
You can use AeroLeads to view verified contact signals for Pat Beh Werblin at Concrete Communications NYC, including work email, phone, and LinkedIn data when available.
What schools did Pat Beh Werblin attend?
Pat Beh Werblin holds Ba, English from Manhattanville University.
What skills is Pat Beh Werblin known for?
Pat Beh Werblin is listed with skills including Content Strategy, Integrated Marketing, Event Planning, Strategic Partnerships, Branding And Identity, Seo, Advertising, and Marketing.
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