Since being invited to join the innovative Greenstorc team, my work has included market research, strategic marketing advice, along with key messaging, digital content, online marketing and publicity material. I am based in Melbourne and leading the company's push into the South Pacific and Australia by speaking with energy department heads, ministers and power utilities about Grenstorc's world-changing technology. We are in the process of developing microgrid heat-to-power and shallow geothermal solutions throughout Australia and the South Pacific region. Greenstorc Ltd, with head office in London, now has bases in Dusseldorf, Kenya, Melbourne and Panama.

StartUp Foundation is a completely new type of startup accelerator. It is designed for you as a professional or corporate executive, to help you break free from corporate life, and become the entrepreneur you've often imagined.We build on your acquired portfolio of talents, skills, know-how and networks. And enable you, as a professional, to tailor and create your own successful enterprise, especially in B2B/B2E markets.What we can do to help you?Our 5-stage program is designed for the challenges, lifestyle & responsibilities of the experienced professional in making the transition to successful entrepreneur.We'll help you focus on your business model, strategy and personal development. And address how to overcome the personal & professional risks of starting your own enterprise mid-career. You will learn innovative resourcing, business engagement and strategic partnership methods, based on fair and equitable business models. So what do you want to build- a house of cards, or a home that everyone wants?As Content Strategist, my role is to make sense of the countless blogs, social media posts, websites, books and events that belong to the Startup Foundation - then integrate and present them as a structured whole which is meaningful to the organisation and its many audiences. The role is part strategy and part technical. I work closely with the digital marketing lead, the CEO and the founder in this small team.

Real Towns works with Councils, BIDs and Town Teams on digital town marketing plans, awesome content, digital skills training, community engagement strategies and implementing technologies that put places on the map.We call it whole-town marketing with digital innovation at its core.Don't know where your town fits on the Connected Spectrum? Take our Digital Health Check to find out.We begin with a Strategy, put in place the right Technology, make sure people can use it by Training them, and share your narrative through expert Storytelling. The Real Towns system works. So let's get started.

ECN is a town project which combines the innovative use of web, social media and on-the-ground volunteers to promote trade, tourism and community ventures in Chipping Norton - a Cotswolds market town in Oxfordshire. In 2015, the team entered and was runner up in the Great British High Street competition in the market town category in a field of more than 40 entrants.

KEY RESPONSIBILITIES* Research and write blog, news, feature and opinion articles.* Liaise with businesses to create lively website copy and help craft engaging social media marketing material.* Create well thought out editorial content calendars to build a unique social media profile.* Generate effective social media strategies to drive audience interaction.* Spearheaded ECN's entry in the GB High Street Awards, which has been backed by UK retail giant Argos and Google.

Pat spearheaded AWA's expanded presence in Melbourne. He is working closely with a range of clients to improve their website content strategy and writing insightful blogs which highlight the benefits of engaging professional writers.

Source well credentialled opinions from respected subject matter experts, and verify facts about emerging trends in the social media industry. While, from time to time, I will promote companies, products or ideas that I think are worthy of attention, I will never blatantly give anyone a free plug for personal gain. Stay tuned for details of my blog.I also write freelance stories for a variety of publications. I like to hear people's stories, no matter what they are, so long as they are authentic, preferably unique and of some value to my audience.I have a good eye for what works and what doesn't in social media and know precisely how to get the right message to any audience.

ROI.com.au is a full service digital marketing company, whose primary focus before my arrival was delivering SEO & Adwords to SMEs.I frequently use the following software and tools:- WordPress- Google Analytics- BufferApp- Hootsuite- Keyword Planner- Google Trends- MailchimpKEY RESPONSIBILITIES* Research, write and post blog, newsletter, feature and opinion articles.* Create an end-to-end Content Strategy, including visual, written and auditory.* Generate effective social media strategies to drive audience interaction and website traffic.* Create, document and sell social media packages to new and existing ROI clients usually via phone contact and presenting details in face-to-face meetings.* Create and manage social media advertising campaigns for ROI and ROI clients.KEY ACHIEVEMENTS* Built a recurring monthly revenue base of $20,000 from scratch, and a recurring pipeline of leads bringing in at least the same amount every month from one-off leads generated via eDMs using Mailchimp and through one of Australia's most read digital marketing blogs.* Enabled a major Australian gym network to quadruple leads via targeted Facebook advertising and conversion campaigns.* Created content marketing and social media marketing campaigns that generated direct leads for a range of services into ROI.com.au, including SEO, social media marketing, content marketing and Responsive web design.* Grew a major Australian tour company's Facebook fan base from scratch to more than 1500 in 6 months through clever PPC and audience targeting, while increasing clicks to their website five-fold and subscriptions to their newsletter by hundreds in a single month.* Doubled traffic in a month to the blog pages of a large Australian used car buyer by reaching out to enthusiasts on Twitter and Facebook, delivering fresh blog content, establishing relationships with Webmasters of websites with complementary audiences and spearheading a reinvigorated eDM campaign.

Pat is currently working with social media sales and marketing guru Tim Williams to improve his communication skills via Linked-In, Twitter and You-Tube to generate more networking and business opportunities. Pat is developing innovative ways to tailor social media strategies with measurable and guaranteed outcomes.· Social Media Marketing using Twitter, YouTube and LinkedIn· Developing better Social Media profiles for Twitterand LinkedIn· Using YouTube videos to increase sales· Building connections fast and making them work better for you· How to make money and improve your career prospects using Social Media

Pat grew a small franchise business from a single operator to 10 staff with several vehicles servicing more than 400 regular customers across most of Melbourne's south and south eastern suburbs. He worked on the principle that good work practices and exceptional customer service could be replicated by implementing clear and simple systems to multiply sales.• Sales & Marketing• Social Media Strategy• Networking• Management• IT Systems• Business Systems• Newsletters/brochures

BNI is one of the world's leading face-to-face business networking groups with thousands of groups in tens of different countries where small and medium business people meet weekly to exchange qualified business leads to grow their income. Pat was a multiple "Notable Networker" - awarded to the leading networker at each chapter on a monthly basis.

While continuing to grow his franchise business, Pat developed his own business brand because he saw an opportunity to provide affordable landscape packages for architects, building designers, builders and developers for new and established homes. Pat developed brochures for letter boxing campaigns to increase sales on a small budget. Regular newsletters were sent to existing customers to build a referral rewards program that encouraged clients to refer new business.Plumb Gardens employed experts in designing and constructing individual landscape projects, implementing decking, paving, pergolas, outdoor entertainment areas, landscapes for new and existing homes, irrigation and drip conversion, high quality synthetic grass installation, garden makeovers, pre-auction garden renovations, commercial and residential landscape garden maintenance.This business was sold and re-branded in 2013.• Sales & Marketing• Networking• Social Media Marketing• Newsletters/brochures/pamphlets/mailouts• Customer Service• Branding• IT Systems• Business Systems• Management• Referral programs• Recruitment

For nine months, Pat engaged a highly respected results-driven business coach to develop and implement a range of stratregies in his business. These included the design of simple, easy-to-repeat steps to multiply sales and deliver consistent, replicable results in the field for his operational staff and sales team. Through this coaching program, Pat identified a series of key areas for improvement in his business and instigated a change philosophy to drive rapid growth. With a broad understanding of business principles, Pat applies these same values to all tasks.http://www.businessrevamp.com.au/

Pat moved on from his 15-year career in journalism to engage his passion for new age Internet technology. He began by working at a multi-national customer service centre providing technical support to Australian Internet users and moved into the Productivity and Resource Planning department of Teletech International's Melbourne office to organise staffing, provide timely feedback on resource planning and reporting on staff performance.

Contributed music, video and film reviews to British magazines: "Movie: Screen and Video Entertainment" and "Film Monthly". Contributed news and feature stories to "New Idea" and a range of British national newspapers on a regular basis.

Pat was the senior journalist on a number of suburban newspaper publications at the Leaders Newspaper Group. They included the Camberwell and Box Hill Progress Press, the Doncaster-Templestowe News, The Frankston Standard, the Cranbourne Sun and the Brighton-Sandringham Advertiser. Pat wrote feature and news articles on a range of issues, specifically covering police rounds, court reporting, Local Government, community affairs, State and Federal Government stories.

After returning from the UK, Pat was employed as the Senior Journalist at the Dandenong Examiner - a free weekly suburban newspaper in Dandenong. Pat's work here included reporting on local affairs, including council, courts, police/crime, sport and general community news.

Pat was chosen as the assistant editor for a new London-based trade magazine titled "Newspaper Focus". This publication was targeted towards the newspaper and magazine industries. Pat's work included stories about trends in the newsprint industry, and feature articles with personalities and leading business people in the sector, such as CEOs and editors.

Pat headed to the UK to broaden his journalism skills and experience life and work in another country. He worked as a senior reporter on the Slough Observer, where he wrote about community news and events in politics, crime, local government etc.

Pat moved out of local newspapers to work at the notorious Melbourne publication "The Truth". He reported on the celebrity circuit and the more grimy side of weird cases at the Melbourne and Prahran Magistrates Courts. The newspaper was known for its sense of humour and tough-nosed reporting of strange and bizarre events. It took great pleasure in publicising the unusual antics of well known Aussie sports and entertainment personalities.

Pat completed his journalism cadetship and was employed by Standard Newspapers - a group of weekly newspapers in the south eastern suburbs of Melbourne that was later to become part of Leader Newspapers. Pat wrote news and feature articles, covering politics, crime and community events.

After completing his HSC, Pat was employed through the school leavers cadet intake at "The Age" newspaper in Melbourne. Pat worked at the suburban newspaper headquarters of the group in Dandenong where he was a reporter on the "Dandenong Journal" and, later, the senior reporter at the "Frankston News".