Organic growth drives profitability. In fact, retaining current customers is 6 to 7 times less costly than acquiring new ones (Bain & Company). In client service, there is no secret formula for success. My approach is to be as indispensable to my clients as possible. This translates into knowing our client’s business inside and out. It means diving deep into our customers’ pain-points, driving exceptional creative work to answer the challenges, building powerful cross-functional teams and developing strong relationships with our partners. Whether its finding white space for a national retailer or rebranding to find relevance for an industry association, I am a passionate, dedicated, creative and strategic team leader with a proven track record of successfully growing client profitability through both organic growth and new client acquisition. My strength comes from having been on both sides (agency and client). I understand what drives client decisions and I know what agency challenges are. It’s by bringing the two sides together that I am able to forge strong client/agency partnerships and inspire high-performance teams that have consistently delivered best-in-class integrated communication solutions. I bring a relaxed attitude that comforts clients and team members alike. I ask the difficult questions and put action plans in place to address and build business results. I bring over 25 years of industry experience working across a number of verticals including: CPG, consumer healthcare, retail, skincare/cosmetics, transit, associations, financial, and travel.Expertise: Advertising, Marketing, Strategic Planning, Account Management, Leadership, Team Building, Direct Marketing, Creative Excellence, Brand Stewardship, Brand Development, CRM, B2B, Competitive Intelligence, Budgeting, Omni-Channel, Digital, Social, Consumer Insight