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DIGITAL STRATEGIST | MARKETING CONSULTANT | PROJECT MANAGERAs a Digital Strategist and Paid Media Expert with over seven years of experience, I thrive on transforming business goals into powerful digital campaigns that drive exceptional results. I specialize in crafting tailored strategies that meet and exceed industry benchmarks, ensuring every campaign I manage contributes to meaningful growth and engagement.I am passionate about helping companies navigate the digital landscape, leveraging my skills to enhance brand visibility and drive substantial growth. Let's connect to explore how I can help your organization achieve its digital marketing goals and unlock new opportunities for success.MY CORE COMPETENCIES INCLUDE: * Digital Strategy Development, Execution, and Reporting* Long and Short-form Copywriting* Email Marketing* Digital Media Buying* Google Ads Certified* Content Marketing* Data Analytics and Interpretation* Conversion Rate Optimization* Project Management* Influencer Marketing* Budget Management
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Digital Marketing ManagerEcoequityChicago, Il, Us -
Founding PartnerClaes Digital Jul 2022 - Present> Lead end-to-end creative development, ensuring alignment with brand guidelines and creative briefs, from initial concept to final editing.> Develop and implement strategic recommendations for paid media campaigns, optimizing budget allocation and targeting to achieve client objectives.> Direct the execution of paid media campaigns across multiple platforms, including PPC, social media advertising, and display networks.> Analyze campaign performance metrics, generate insightful reports, and provide actionable insights to optimize future campaigns.> Conduct regular audits of digital platforms and daily procedures to identify inefficiencies and opportunities for improvement.> Cultivate strong client relationships through clear communication, strategic guidance, and transparent reporting of campaign performance.> Stay abreast of industry trends, emerging technologies, and best practices to drive innovation and maintain competitive edge. -
Digital StrategistNextafter Oct 2023 - Jul 2024Plano, Tx, Us> Manage client deliverables, priorities, activities, and results on a weekly basis.> Develop strategy briefs, recommend plans, and conduct thorough analysis to grow client programs.> Optimize campaigns through testing on various digital platforms including Meta, Google Ads, VWO, Mailchimp, HubSpot, and more.> Produce engaging content for clients' emails, landing pages, donation pages, and social media posts. -
Manager, Paid Media - Client Strategy + ServiceJanuary Digital Jun 2021 - Apr 2022New York, Ny, Us> Coordinated day-to-day functions for various clients including LoveShackFancy, Tailored Pet, DKNY, Huk, and Nomad. > Developed digital strategy for the second half of 2021 and the first half of 2022 for DKNY and LoveShackFancy.> Optimized Google Ads for LoveShackFancy which led to a 22% decrease in Cost-Per-Purchase, leading to an extra $5M in revenue during September 2022. -
Paid Social SpecialistAletheia Marketing & Media Dec 2020 - Jun 2021Dallas, Tx, Us> Day-to-day lead for Dickey’s BBQ Pit, On the Border, Rusty Taco, and Scout & Cellar. > Drove 3K online orders for Dickey’s BBQ Pit in 2021 to date and helped raise digital sales to over 40% of total sales.> Created paid social strategy that led to over $68K in online purchases from Facebook for On the Border during Q1 of 2021. -
Digital Planning + Optimization StrategistHill+Knowlton Strategies Jan 2018 - Jun 2020New York, Us> Analyze and report for multiple brands relating to their online presence and impact> Draft, post, and monitor social media content for Facebook, Twitter, Instagram, Pinterest, and LinkedIn> Execute ad buys on Facebook, Twitter, YouTube, LinkedIn, Google, and other display platforms> Develop, implement, and analyze page ad performance across channels> Research and identify influencers > Lead monthly or quarterly reports for multiple brands> Assist in research for new business pitches> Lead social media audits for potential clients and their competitors to find strengths and weaknesses> Consult for traditional PR teams as needed -
Digital FellowHill+Knowlton Strategies Apr 2017 - Dec 2017New York, Us> Drafted, posted, and monitored social media content for multiple channels> Researched and identified influencers > Assisted on monthly or quarterly reports for multiple brands> Assisted in research for new business pitches> Led social media audits for potential clients and their competitors to find strengths and weaknesses
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Account CoordinatorThe Mahe Group Feb 2017 - Apr 2017> Support media outreach and event execution. > Monitor/track social media and draft/schedule social media posts.
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Public Relations Intern, Digital & ConsumerZeno Group Mar 2016 - Jan 2017New York, Ny, Us> Created social media content, led social analytics reporting, co-managed social media platforms, and supported traditional media outreach for brand activations. > Drafted social media posts that averaged 1M impressions monthly.> Played key role in developing, executing, and reporting on activations for Pilot Flying J’s Battle at Bristol and Goodyear’s Goodyear Cotton Bowl Classic.> Averted crisis and need for comment blocking/hiding on Facebook through effective response to fan-led protest on Pilot Flying J Facebook page. -
Public Relations & Social Media InternBlast! Marketing & Pr Aug 2015 - Nov 2015Chicago, Il, UsCreated/edited press releases and wrote/sent press pitches.> Provided initial training for newly hired interns. -
Social Media InternConsulate General Of The Czech Republic, Prague Days In Chicago Mar 2015 - Jul 2015As one of four social media interns, promoted series of events, “Prague Days in Chicago,” through use of organic social media strategy.> Achieved 230% of social media goal with 350+ followers and a consistent 3% engagement rate.
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Special Projects AssistantColumbia College Chicago Jun 2014 - May 2015Chicago, Il, UsSocial Media:-Schedule Posts on Twitter, Facebook, and Linkedin-Research ways to increase/engage audiences-Improve and manage social media websites -Update the Wix Internship website and Tumblr blog-Post important opportunities/news for department: internships, scholarships, events, student resourcesUpdate database lists for internships and contacts:-Update contact info-Keep master excel spreadsheet updated-Send students emails about deadlines/assignmentsDesign and support events:-Aid in event workshops/management as needed-Design layouts for internship events, workshops, and postings-Attend events and provide assistance wherever neededEvaluation: -Update forms and schedules-Track social media and industry trendsAssistance:-Help organize student documents-Create/edit PowerPoint’s for presentations-Collaborate on Project jams -
Social Media/Event CoordinatorIntetain Conference 2014 Jun 2014 - Jul 2014Responsibilities:-Manage Social Media -Schedule Social Media Posts-Assist in interview prep-Assist in event management/coordination
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Cashier/Asset ProtectionBest Buy Nov 2009 - Jun 2011Richfield, Minnesota, Us
Patrick Claes Skills
Patrick Claes Education Details
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Columbia College ChicagoAdvertising
Frequently Asked Questions about Patrick Claes
What company does Patrick Claes work for?
Patrick Claes works for Ecoequity
What is Patrick Claes's role at the current company?
Patrick Claes's current role is Digital Marketing Manager.
What is Patrick Claes's email address?
Patrick Claes's email address is pa****@****ies.com
What is Patrick Claes's direct phone number?
Patrick Claes's direct phone number is +121288*****
What schools did Patrick Claes attend?
Patrick Claes attended Columbia College Chicago.
What skills is Patrick Claes known for?
Patrick Claes has skills like Social Media, Social Networking, Advertising, Marketing Communications, Teamwork, Marketing, Social Media Marketing, Facebook, Microsoft Office, Public Relations, Powerpoint, Microsoft Word.
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