Patricia Daue Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Consultoria de transformação corporativa especializada no posicionamento empresarial em sua zona de potência mercadológica em ambiente figital.

São Paulo

Digital Business Strategy Consulting | Strategic Planning | Go-to-Market | Acceleration and Performance | C-Level as a Service | Mentoring and Advisory

São Paulo

São Paulo, São Paulo, Brasil

Projeto de planejamento estratégico de marketing para empresa do segmento de saúde e beleza:- revisão da proposta de valor ao mercado, reposicionamento e diferenciação da marca- design da experiência figital do cliente para fidelização e aumento de satisfação do cliente - ajuste e ativação de processos GTM (go-to-market)- novo plano de abordagem comercial com foco em aumento de vendas e penetração

São Paulo, Brasil

Consultoria para estruturação de startup de treinamentos corporativos:- revisão da proposta de valor frente aos múltiplos públicos;- reformulação da expressão de marca e materiais de comunicação on/offline;- definição de posicionamento e cliente ideal (ICP);- validação comercial da proposta de valor;- redesenho e incremento da metodologia figital, experiencial e imersiva;- desenho do planejamento de projeto e detalhamento dos serviços a serem. prestados;- desenho de MVP para testes reais de mercado como parte da estratégia GTM (go-to-market).

São Paulo, Brasil

Projetos de GTM para indústria alimentícia e de higiene e limpeza:- Revisão de canais digitais de acesso ao mercado atuais e sugestão de canais complementares;- Proposição de recostura e novas iniciativas digitais para as estruturas de marketing e comercial a fim de fomentar o atingimento dos objetivos estratégicos 2024.

São Paulo E Região, Brasil

- Strategic modelling of digital transformation projects, from concept to implementation, based on deep analysis of market scenario, business model and applied strategy, technological ecosystem focused on Omnichannel CRM and customer experience demands;- Leadership of Digital Business projects, based on Agile methodology, Design Sprint, Customer Journey and Experience Mapping techniques;- Responsible for spread digital mindset and structure digital business layer inside the companies, including organizational culture review;- Responsible for pre-sales based on combined multimethodologies.

São Paulo, Brasil

- 360-degree analysis of the competitive landscape and market dynamics, identification of business strengths, design or redesign of business models, strategies, and technological, operational, commercial, communication, and relationship ecosystems for implementing Omni projects.- Leadership of digital transformation projects with multi-specialist squads, grounded in Agile methodology, Design Sprint, Design Thinking, Customer Journey Mapping, and other tools to facilitate the redesign and implementation of a completely renewed and adapted consumer transactional and relational experience for the Digital Economy.- Development of a digital business layer within clients, integrating high-value strategy and initiatives, including Change Management methodology to adapt employees' mindset to the new business reality and new aspects of organizational culture.- Responsible for managing customer satisfaction and relationships, as well as contract management.

São Paulo, Brasil

- Structuring and management of marketing projects for results acceleration;- Marketing consulting for growing SMEs, introducing the culture of strategic planning, branding andreputation management;- Developmentofbrandingprojects-fromstrategicplanningtobrandconception;- Operationsmanagement:handlingdemands,suppliers/partners,deadlines,andcostsforthedevelopment of on and offline communication materials and websites;- Customer service and support to the sales department.

São Paulo Area, Brazil

• Structuring of annual strategic marketing and communications plans: redefining value offer and investments;• Brand repositioning: new logo, website and graphic materials;• Developing the organization’s communication channels: newsletters, social media contents, videos, blog and digital marketing tools;• Conducting projects of organizational culture, performance management and leadership training.

São Paulo Area, Brazil

• Responsible for the implementation of several areas in the company;• Brand repositioning: new communication language, brand design update, selling line internationalization and brand-book creation;• Structuring of annual communications planning;• Responsible for the project and launching of the new website: optimized and mobile responsive;• Advertising in specialized media and social-media (254% growth in the number of followers);• Creation and deployment of new communication channels: corporate newsletters, extranet and public-relations actions;• New product launching: brand, materials and event;• Responsible for collecting the perceptions of the customers using satisfaction survey methods and generate specific KPIs dashboard to support corporative committee decisions;• Transforming the perceptions of the customers into positive experiences;• Participation on board meetings and development of corporate strategic annual planning.

São Paulo Area, Brazil

• Responsible for the implementation of the area in the company;• Creation of human resource policies and subsystems for personnel management;• Review and improvement array of positions and salaries and development of strategic compensation tools;• Development of a corporate culture project: strategic imperative of identifying, developing research and awareness training, internal communication activities (on and offline);• Creation of high performance management model, performance evaluation and bonus plans;• Structuring the selection process based on skills and situational tests;• Implementation of new employees integration program;• Development of semi-annual climate research;• Creation and implementation of intranet: internal relationship area and content services;• Development of relationship actions and dissemination of organizational culture: events and awards;• Creation of balanced score card to institutional targeting of goals and objectives for the coming years;• Project Leadership and new site reform monitoring Gera, in Moema;• Coaching for executives;• Payroll management and benefits package

São Paulo Area, Brazil

• Creation and general management of the 3M-customer virtual store (www.compre3M.com.br);• Transformation of the site into a multi-category virtual shopping center for B2B and B2C customers;• Digital marketing based on market tools such as Google Analytics and AdWords;• Responsible for operations and logistics including customer-service processes: product assortment, pricing and promotions, orders, payment, fulfillment, inventory control, suppliers and customers relations;• Store expansion strategies for attracting new business and customers: sales and website performance regular analysis and recommendations to improve results and ensure quality customer experience;• Full P&L responsibility for e-commerce business unit performance.

• Responsible for the marketing area of direct sales and branding of Aretta Cosmetics;• Restructuring of the brand and create a brand book;• Management of the creation and production of all communication materials on and offline , incentive and training campaigns;• Brand Creation of events for attraction and retention of sales staff;• Active participation in the revision of the business model and strategic planning company formation;• Implementation of new promotional planning, management rituals and communication cycle;• Member of the Product Committee.

• Responsible for the creation and implementation of incentive campaigns, cultural competitions and frequent flyer program for the sales force by integrating their relationship actions, recognition, incentive and loyalty;• Attracting new retailers: creation of new dealerships to attract materials for internal and external media, member get member program and review of internal processes to better service to candidates for Consultant - critical process for the company;• Recognition Program Management of dealers by seniority and better performance in sales each year: 35 events in various cities of the country for which they are developed theme, communication materials, trophies, awards, original gifts, with video evidence of President and script for the event (including ceremonial delivery of trophies and awards), and incentive program for selection of guests for each event;• Idealization relationship program management system and recognition and customization system of contact time with the dealers currently in development;• Responsible for the creation and maintenance of exclusive services to the sales channel, such as checking account opening program without proof of income in bank receipt by credit card, making custom business cards and agreements for payment of bills in lottery.

São Paulo Area, Brazil

São Paulo Area, Brazil

São Paulo Area, Brazil

Mestrado Profissional - Gestão Competitiva, Pós Digital

Inovação Aberta, Transformação Digital

A Inovação Aberta é uma forma estruturada de conectar empresas com o ecossistema para ajudar na resolução de problemas e criação de novas.

Pesquisador De Tendências, Tendências E Inovação

O curso ensina como identificar e mapear comportamentos para prever mudanças, entender como mapear e prever as evoluções de produtos ou.

Liderança Dinâmica, Gestão E Liderança

Um modelo de gestão que é baseado na colaboração, no teste, no erro, no improviso. O curso utiliza a mentalidade do Jazz para tornar o.

Liderança, Organizational Leadership

Mba, Gestão Estratégica E Econômica De Negócios

Pg, Business School São Paulo

Activities and Societies: Curso Intensivo de Gestão Empresarial (abril a agosto/2007) Programa com foco no desenvolvimento e o.

Curso, Criatividade Em Propaganda

Activities and Societies: Curso de Criatividade em Propaganda (março a julho 2006) Integrante do curso de Pós Graduação em Comunicação da.

Pg, Marketing

Graduation, Advertising, Publicity And Creation

Esg, Esg

Culture Hacking, Cultural Organizacional

Education record