Patricia Daue

Patricia Daue Email and Phone Number

Founder @ GoFuture Consultoria em Transformação Empresarial
State of São Paulo, Brazil
Patricia Daue's Location
São Paulo, São Paulo, Brazil, Brazil
Patricia Daue's Contact Details

Patricia Daue personal email

About Patricia Daue

Strategy & Digital TransformationExecutive with over 20 years of experience in the areas of Strategic Marketing, implementation and management of Digital Business, Organizational Culture, and Human Development. I have held managerial positions in companies such as Natura and Telhanorte, actively participated for 9 years in the development of a technology startup from day one, and have also had the experience of being an entrepreneur in 2 companies - Vértice Consultores (focused on Human and Organizational Development) and Brain&Bros (branding and digital agency). My most recent role was as Director of Consulting in Digital Transformation projects at Driven.CX, developing strategies and business models for the post-digital economy. I have extensive experience with CX (journey mapping and omnichannel experience), high-performance team management, and agile methodology.I have a degree in Advertising, Propaganda, and Creation from Mackenzie University, a postgraduate degree in Marketing from ESPM, a postgraduate degree in Business Management from the Business School of São Paulo, an MBA in Strategic and Economic Business Management from FGV, specialization in Leadership from FIA-USP, and I am currently pursuing a Professional Master's degree in Competitive Advantage from FGV. Advanced proficiency in English and Spanish.

Patricia Daue's Current Company Details
GoFuture Consultoria em Transformação Empresarial

Gofuture Consultoria Em Transformação Empresarial

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Founder
State of São Paulo, Brazil
Website:
GoFuture.Digital
Employees:
2
Patricia Daue Work Experience Details
  • Gofuture Consultoria Em Transformação Empresarial
    Founder
    Gofuture Consultoria Em Transformação Empresarial
    State Of São Paulo, Brazil
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  • Gofuture Consultoria Em Transformação Empresarial
    Founder
    Gofuture Consultoria Em Transformação Empresarial Jul 2024 - Present
    São Paulo, São Paulo, Brasil
    Consultoria de transformação corporativa especializada no posicionamento empresarial em sua zona de potência mercadológica em ambiente figital.
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  • Diggital Consultants
    Cx & Strategy Head
    Diggital Consultants Apr 2024 - Present
    São Paulo
    Digital Business Strategy Consulting | Strategic Planning | Go-to-Market | Acceleration and Performance | C-Level as a Service | Mentoring and Advisory
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  • Istituto Europeo Di Design
    Professora De Varejo Digital | Digital Shopping E Omnishopper
    Istituto Europeo Di Design Dec 2023 - Present
    São Paulo
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  • Hakam Comunicação
    Head De Planejamento Estratégico | Consultora Associada
    Hakam Comunicação Apr 2024 - Aug 2024
    São Paulo, São Paulo, Brasil
    Projeto de planejamento estratégico de marketing para empresa do segmento de saúde e beleza:- revisão da proposta de valor ao mercado, reposicionamento e diferenciação da marca- design da experiência figital do cliente para fidelização e aumento de satisfação do cliente - ajuste e ativação de processos GTM (go-to-market)- novo plano de abordagem comercial com foco em aumento de vendas e penetração
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  • Avaxty
    Consultor De Desenvolvimento De Novos Negócios
    Avaxty Feb 2024 - May 2024
    São Paulo, Brasil
    Consultoria para estruturação de startup de treinamentos corporativos:- revisão da proposta de valor frente aos múltiplos públicos;- reformulação da expressão de marca e materiais de comunicação on/offline;- definição de posicionamento e cliente ideal (ICP);- validação comercial da proposta de valor;- redesenho e incremento da metodologia figital, experiencial e imersiva;- desenho do planejamento de projeto e detalhamento dos serviços a serem. prestados;- desenho de MVP para testes reais de mercado como parte da estratégia GTM (go-to-market).
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  • Dwbh Consultoria
    Head De Aceleração De Negócios Digitais
    Dwbh Consultoria Aug 2023 - Nov 2023
    São Paulo, Brasil
    Projetos de GTM para indústria alimentícia e de higiene e limpeza:- Revisão de canais digitais de acesso ao mercado atuais e sugestão de canais complementares;- Proposição de recostura e novas iniciativas digitais para as estruturas de marketing e comercial a fim de fomentar o atingimento dos objetivos estratégicos 2024.
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  • Driven.Cx
    Digital Transformation Projects Director
    Driven.Cx Apr 2018 - May 2023
    São Paulo E Região, Brasil
    - Strategic modelling of digital transformation projects, from concept to implementation, based on deep analysis of market scenario, business model and applied strategy, technological ecosystem focused on Omnichannel CRM and customer experience demands;- Leadership of Digital Business projects, based on Agile methodology, Design Sprint, Customer Journey and Experience Mapping techniques;- Responsible for spread digital mindset and structure digital business layer inside the companies, including organizational culture review;- Responsible for pre-sales based on combined multimethodologies.
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  • Topperminds
    Strategic Planning Consultant & Digital Transformation Head
    Topperminds Apr 2018 - Nov 2019
    São Paulo, Brasil
    - 360-degree analysis of the competitive landscape and market dynamics, identification of business strengths, design or redesign of business models, strategies, and technological, operational, commercial, communication, and relationship ecosystems for implementing Omni projects.- Leadership of digital transformation projects with multi-specialist squads, grounded in Agile methodology, Design Sprint, Design Thinking, Customer Journey Mapping, and other tools to facilitate the redesign and implementation of a completely renewed and adapted consumer transactional and relational experience for the Digital Economy.- Development of a digital business layer within clients, integrating high-value strategy and initiatives, including Change Management methodology to adapt employees' mindset to the new business reality and new aspects of organizational culture.- Responsible for managing customer satisfaction and relationships, as well as contract management.
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  • Brain&Bros Brands & Co
    Partner | Strategic Marketing Consulting And Operations Head
    Brain&Bros Brands & Co Oct 2015 - Oct 2017
    São Paulo, Brasil
    - Structuring and management of marketing projects for results acceleration;- Marketing consulting for growing SMEs, introducing the culture of strategic planning, branding andreputation management;- Developmentofbrandingprojects-fromstrategicplanningtobrandconception;- Operationsmanagement:handlingdemands,suppliers/partners,deadlines,andcostsforthedevelopment of on and offline communication materials and websites;- Customer service and support to the sales department.
  • Vértice Consultores
    Co Founder & Head Of Marketing
    Vértice Consultores Jul 2014 - Oct 2015
    São Paulo Area, Brazil
    • Structuring of annual strategic marketing and communications plans: redefining value offer and investments;• Brand repositioning: new logo, website and graphic materials;• Developing the organization’s communication channels: newsletters, social media contents, videos, blog and digital marketing tools;• Conducting projects of organizational culture, performance management and leadership training.
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  • Gera Gestão De Modelos Comerciais
    Corporate Communications, Customer Satisfaction And Hr Manager
    Gera Gestão De Modelos Comerciais Aug 2012 - Apr 2014
    São Paulo Area, Brazil
    • Responsible for the implementation of several areas in the company;• Brand repositioning: new communication language, brand design update, selling line internationalization and brand-book creation;• Structuring of annual communications planning;• Responsible for the project and launching of the new website: optimized and mobile responsive;• Advertising in specialized media and social-media (254% growth in the number of followers);• Creation and deployment of new communication channels: corporate newsletters, extranet and public-relations actions;• New product launching: brand, materials and event;• Responsible for collecting the perceptions of the customers using satisfaction survey methods and generate specific KPIs dashboard to support corporative committee decisions;• Transforming the perceptions of the customers into positive experiences;• Participation on board meetings and development of corporate strategic annual planning.
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  • Gera Gestão De Modelos Comerciais
    Human Resources Manager
    Gera Gestão De Modelos Comerciais Jul 2010 - Apr 2014
    São Paulo Area, Brazil
    • Responsible for the implementation of the area in the company;• Creation of human resource policies and subsystems for personnel management;• Review and improvement array of positions and salaries and development of strategic compensation tools;• Development of a corporate culture project: strategic imperative of identifying, developing research and awareness training, internal communication activities (on and offline);• Creation of high performance management model, performance evaluation and bonus plans;• Structuring the selection process based on skills and situational tests;• Implementation of new employees integration program;• Development of semi-annual climate research;• Creation and implementation of intranet: internal relationship area and content services;• Development of relationship actions and dissemination of organizational culture: events and awards;• Creation of balanced score card to institutional targeting of goals and objectives for the coming years;• Project Leadership and new site reform monitoring Gera, in Moema;• Coaching for executives;• Payroll management and benefits package
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  • Gera Gestão De Modelos Comerciais
    E-Commerce Manager
    Gera Gestão De Modelos Comerciais Jun 2008 - Jul 2010
    São Paulo Area, Brazil
    • Creation and general management of the 3M-customer virtual store (www.compre3M.com.br);• Transformation of the site into a multi-category virtual shopping center for B2B and B2C customers;• Digital marketing based on market tools such as Google Analytics and AdWords;• Responsible for operations and logistics including customer-service processes: product assortment, pricing and promotions, orders, payment, fulfillment, inventory control, suppliers and customers relations;• Store expansion strategies for attracting new business and customers: sales and website performance regular analysis and recommendations to improve results and ensure quality customer experience;• Full P&L responsibility for e-commerce business unit performance.
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  • Gera Gestão De Modelos Comerciais
    Direct Sales Marketing Manager
    Gera Gestão De Modelos Comerciais Aug 2005 - Jun 2008
    • Responsible for the marketing area of direct sales and branding of Aretta Cosmetics;• Restructuring of the brand and create a brand book;• Management of the creation and production of all communication materials on and offline , incentive and training campaigns;• Brand Creation of events for attraction and retention of sales staff;• Active participation in the revision of the business model and strategic planning company formation;• Implementation of new promotional planning, management rituals and communication cycle;• Member of the Product Committee.
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  • Natura
    Relationship Marketing Coordinator
    Natura May 2000 - Apr 2005
    • Responsible for the creation and implementation of incentive campaigns, cultural competitions and frequent flyer program for the sales force by integrating their relationship actions, recognition, incentive and loyalty;• Attracting new retailers: creation of new dealerships to attract materials for internal and external media, member get member program and review of internal processes to better service to candidates for Consultant - critical process for the company;• Recognition Program Management of dealers by seniority and better performance in sales each year: 35 events in various cities of the country for which they are developed theme, communication materials, trophies, awards, original gifts, with video evidence of President and script for the event (including ceremonial delivery of trophies and awards), and incentive program for selection of guests for each event;• Idealization relationship program management system and recognition and customization system of contact time with the dealers currently in development;• Responsible for the creation and maintenance of exclusive services to the sales channel, such as checking account opening program without proof of income in bank receipt by credit card, making custom business cards and agreements for payment of bills in lottery.
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  • Larc Pesquisas De Marketing
    Market Research Supervisor
    Larc Pesquisas De Marketing Jan 1999 - Apr 2000
    São Paulo Area, Brazil
  • H Pozzer Consultoria De Idiomas
    Marketing Coordinator
    H Pozzer Consultoria De Idiomas Jul 1998 - Jan 1999
    São Paulo Area, Brazil
  • Telhanorte Materiais Para Construção
    House Agency Manager
    Telhanorte Materiais Para Construção Jan 1997 - Jul 1998
    São Paulo Area, Brazil

Patricia Daue Skills

E Commerce Marketing Strategy Business Strategy Marketing Management Email Marketing Google Analytics Google Adwords Strategic Planning Human Resources Online Advertising Start Ups Team Management Relationship Marketing Marketing Communications Project Management Recruiting Management Operating Systems New Business Development Talent Management Leadership Negotiation Technical Recruiting Marketing Direct Marketing Talent Acquisition Executive Coaching Strategic Communications Applied Behavior Analysis Product Marketing Team Leadership Direct Sales Content Marketing Social Media Marketing Sistemas Operacionais Publicidade Online Recrutamento Recursos Humanos Coaching Executivo

Patricia Daue Education Details

Frequently Asked Questions about Patricia Daue

What company does Patricia Daue work for?

Patricia Daue works for Gofuture Consultoria Em Transformação Empresarial

What is Patricia Daue's role at the current company?

Patricia Daue's current role is Founder.

What is Patricia Daue's email address?

Patricia Daue's email address is pa****@****ail.com

What schools did Patricia Daue attend?

Patricia Daue attended Fundação Getulio Vargas, Descola Cursos Inovadores, Descola Cursos Inovadores, Descola Cursos Inovadores, Fia Usp, Fgv - Fundação Getulio Vargas, Business School São Paulo, Fundação Casper Líbero, Espm, Universidade Presbiteriana Mackenzie, Exame Academy, Target Teal, Abtd.

What skills is Patricia Daue known for?

Patricia Daue has skills like E Commerce, Marketing Strategy, Business Strategy, Marketing Management, Email Marketing, Google Analytics, Google Adwords, Strategic Planning, Human Resources, Online Advertising, Start Ups, Team Management.

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